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description: Review of WhatsApp Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: WhatsApp | Reviews, Pricing & Demos - SoftwareAdvice AU
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Breadcrumb: [Home](/) > [Customer Communications Management Software](/directory/4742/customer-communications-mngt/software) > [WhatsApp](/software/285733/whatsapp)

# WhatsApp

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> WhatsApp enables businesses to connect with customers using real-time chat. The app can be used to answer customer questions in real-time while highlighting products and services. Users can create business profiles on WhatsApp with helpful information for customers such as physical addresses, business descriptions, websites, and more. The app can be downloaded as a desktop app or mobile app for iOS and Android devices. &#10;&#10;WhatsApp provides digital labels that can be used to organize contacts and chats. To save time, users can utilize quick replies when answering common questions from customers or other team members. Other WhatsApp features include group chats, file sharing, customizable notifications, voice and video calling, and more. &#10;&#10;WhatsApp is available as a free solution. Support is provided via an online help center.
> 
> Verdict: Rated **4.7/5** by 16326 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 16326 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: WhatsApp
- **Location**: Menlo Park, US

## Commercial Context

- **Pricing model**: Per Feature (Free version available)
- **Pricing Details**: WhatsApp is available free of cost.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- @mentions
- API
- Activity Dashboard
- Alerts/Notifications
- Audio Calls
- Autoresponders
- Batch Communications
- CRM
- Canned Responses
- Chat/Messaging
- Collaboration Tools
- File Sharing
- Interaction Tracking
- Mobile Access
- Multi-Channel Communication
- Multi-Language
- On-Demand Communications
- Personalization
- Project Management
- Real-Time Chat

## Integrations (13 total)

- Bitrix24
- Facebook Apps and Tabs
- Freshdesk
- Hootsuite
- HubSpot CRM
- Instagram
- Meta for Business
- MightyCall
- Odoo
- Shopify
- Telegram
- Twilio
- Zendesk Suite

## Support Options

- Email/Help Desk
- FAQs/Forum
- Chat

## Category

- [Customer Communications Management Software](https://www.softwareadvice.com.au/directory/4742/customer-communications-mngt/software)

## Related Categories

- [Customer Communications Management Software](https://www.softwareadvice.com.au/directory/4742/customer-communications-mngt/software)
- [Live Chat Software](https://www.softwareadvice.com.au/directory/4569/live-chat/software)
- [Team Communication Software](https://www.softwareadvice.com.au/directory/4594/team-communication/software)

## Alternatives

1. [Slack](https://www.softwareadvice.com.au/software/154669/slack) — 4.7/5 (24068 reviews)
2. [LiveChat](https://www.softwareadvice.com.au/software/27068/livechat) — 4.6/5 (1719 reviews)
3. [Text Request](https://www.softwareadvice.com.au/software/306855/text-request) — 4.6/5 (1193 reviews)
4. [LiveAgent](https://www.softwareadvice.com.au/software/109980/liveagent) — 4.7/5 (1757 reviews)
5. [Chatway](https://www.softwareadvice.com.au/software/432296/chatway) — 4.9/5 (77 reviews)

## Reviews

### "Helpful communication tool for customer interaction" — 5.0/5

> **Andrew** | *4 March 2026* | Hospitality | Recommendation rating: 9.0/10
> 
> **Pros**: It allows for a cheap way of strengthening our business reach and ease of use for our customers to contact us / keep updated.  A vast variety of ways to engage and reach customers is really useful.
> 
> **Cons**: With alot of products sometimes it can add extra features that we are unlikely to fully utilise due to the size of our business to maximise the impact it has.
> 
> It is an excellent tool to improve business efficiencies and reach and communicate with new customers which is really beneficial.

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### "What's Up With What'sApp\!" — 4.0/5

> **Verified Reviewer** | *18 March 2026* | Entertainment | Recommendation rating: 9.0/10
> 
> **Pros**: I loved that I now can contact friends and family internationally, that it is easy to use, and the ability to share videos and photos fairly well in addition to customizable backdrops and separate group chats/categories. The ability to archive is also a great addition.
> 
> **Cons**: I dislike that the app feels "heavy handed" in the sense that it can be cumbersome to launch, a bit laggy, slows down other apps by using a lot of processing power, and has authentication issues.
> 
> Overall, WhatsApp has been a mostly positive experience for me, especially as a tool to contact those far away and share texts, plans, and files with people of varying degrees of phone usage.

-----

### "Good but spoiling over time." — 4.0/5

> **Norbu** | *12 February 2026* | Telecommunications | Recommendation rating: 8.0/10
> 
> **Pros**: Still the best tool to replace SMS / MMS and the research team is coming up with features which are useful for the customer base.
> 
> **Cons**: Moved to a commercial app or platform by the introduction of meta interests to the product. WhatsApp business API started spamming on the platform.
> 
> Cool and good for sure. Whereas I doubt whether I may exit from it if the thing are going further as of now.

-----

### "Reliable and Secure Messaging for Everyday Use" — 4.0/5

> **Absana** | *2 January 2026* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: It's free and voice/video calls work smoothly. WhatsApp's adds a level of security with it's end-to-end encryption. It allows for media, document and location sharing and includes all the standard messaging features (voice notes, group chats, etc.) It's global reach is great, and allows for international connectivity. It also works on mobile and desktop. It also allows for a large number of people to be in a group chat compared to other similar platforms.
> 
> **Cons**: There is a decent amount of spam messaging and calls which can be annoying but it is expected on all platform. It collects metadata, and requires and active internet connection.
> 
> WhatsApp is a powerful and secure tool for staying connected with others, especially internationally. It offers messaging services for free, and is not difficult to navigate at all.  However, it does have minor caveats like filtering issues and lack of customization (for paternal controls or storage).

-----

### "WhatsApp is great" — 5.0/5

> **Heather** | *6 April 2026* | Airlines/Aviation | Recommendation rating: 10.0/10
> 
> **Pros**: I love using WhatsApp when I am traveling outside of the country\! It is completely free, I can call or message my son as long as I have WIFI.
> 
> **Cons**: I dont like the suggested list of contacts that keeps popping up, or the fact that when people send photos it automatically saves in my photo album gallery.
> 
> Very good, I find it useful when traveling to avoid roaming charges with my cell provider. I can stay connected with family for free.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/285733/whatsapp)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/285733/whatsapp> |
| en | <https://www.softwareadvice.com/customer-communications-mngt/whatsapp-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/285733/whatsapp> |
| en-GB | <https://www.softwareadvice.co.uk/software/285733/whatsapp> |
| en-IE | <https://www.softwareadvice.ie/software/285733/whatsapp> |
| en-NZ | <https://www.softwareadvice.co.nz/software/285733/whatsapp> |

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