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description: Review of AppFollow Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: AppFollow | Reviews, Pricing & Demos - SoftwareAdvice AU
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Breadcrumb: [Home](/) > [App Store Optimisation Software](/directory/4374/app-store-optimization-tools/software) > [AppFollow](/software/286031/appfollow)

# AppFollow

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> AppFollow is a cloud-based App Store Optimization (ASO) solution that helps businesses in the gaming, telecommunications, eCommerce, transport, financial services, and healthcare industries. The platform provides tools for workflow automation, review management, performance monitoring, competitor analysis and more. &#10;&#10;Businesses can utilize the platform to track customer sentiments, analyze trends, organize customer insights, translate keywords, and categorize reviews using tags through a single dashboard. AppFollow enables users to build custom integrations, track app revenue, gain insight into competitor strategies, analyze ratings, reviews or visibility dynamics, and receive reports as well as notifications via email or Slack. Additionally, it provides an AI-enabled review management module that helps administrators process reviews and customize replies facilitating customer satisfaction. &#10;&#10;AppFollow offers an application programming interface (API) and integrates with several third-party platforms including Zendesk, Slack, Zapier, Trello, WebHook, Freshdesk, Salesforce, Tableau, Discord, Helpshift, and more. Pricing is based on monthly and annual subscriptions and support is extended via email.
> 
> Verdict: Rated **4.6/5** by 13 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 13 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: AppFollow
- **Location**: Helsinki, Finland
- **Founded**: 2015

## Commercial Context

- **Starting Price**: USD 29.00
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: A free plan is available for up to 2 apps, 2 countries, and 5 users.&#10;&#10;The Premium plan starts from $29 per month for 2 apps, all countries, and up to 20 users.&#10;&#10;Contact AppFollow for custom enterprise plans.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Brazil, Finland, Germany, United States

## Features

- API
- ASO Reporting
- Alerts/Escalation
- Benchmarking
- Channel Management
- Communication Management
- Competitor Monitoring
- Complaint Monitoring
- Conversion Tracking
- Customer Engagement
- Customizable Reports
- Dashboard
- Data Import/Export
- Engagement Tracking
- Feedback Management
- Keyword Rank Tracking
- Keyword Research Tools
- Monitoring
- Multi-Channel Attribution
- Negative Feedback Management

## Integrations (17 total)

- Basecamp
- Freshdesk
- Front
- Groove
- Help Scout
- Helpshift
- Intercom
- Kayako
- Microsoft Teams
- Salesforce Sales Cloud
- Scout APM
- Slack
- Telegram
- Trello
- Twitter/X

... and 2 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [App Store Optimisation Software](https://www.softwareadvice.com.au/directory/4374/app-store-optimization-tools/software)

## Related Categories

- [App Store Optimisation Software](https://www.softwareadvice.com.au/directory/4374/app-store-optimization-tools/software)
- [Mobile Analytics Software](https://www.softwareadvice.com.au/directory/4372/mobile-analytics/software)
- [Review Management Software](https://www.softwareadvice.com.au/directory/4285/review-management/software)
- [Customer Satisfaction Software](https://www.softwareadvice.com.au/directory/4627/customer-satisfaction/software)
- [Campaign Management Software](https://www.softwareadvice.com.au/directory/2878/campaign-management/software)

## Alternatives

1. [Brevo](https://www.softwareadvice.com.au/software/18887/brevo) — 4.6/5 (3411 reviews)
2. [Mailchimp](https://www.softwareadvice.com.au/software/111921/mailchimp) — 4.5/5 (17572 reviews)
3. [ActiveCampaign](https://www.softwareadvice.com.au/software/5398/activecampaign) — 4.6/5 (2561 reviews)
4. [Braze](https://www.softwareadvice.com.au/software/298874/braze) — 4.7/5 (168 reviews)
5. [Zoho Campaigns](https://www.softwareadvice.com.au/software/392440/zoho-campaigns) — 4.3/5 (314 reviews)

## Reviews

### "One of the friends of the mobile growth teams" — 3.0/5

> **Ali** | *2 September 2021* | Education Management | Recommendation rating: 7.0/10
> 
> **Pros**: Mobile growth teams know they need to use multiple app intelligence tools. Best tool to use for appfollow review management. It still has areas to improve on for core ASO features. I would like to see it with a more user friendly design.
> 
> **Cons**: The UI is really tricky. Connecting your app from google play for analytics is not easy.
> 
> We communicate with users faster with the appfollow reviews feature. We create ready-made messages and send them instantly. We develop features using their insights. Appfollow reviews feature is really cool.

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### "Good App Store tool" — 5.0/5

> **Charlie** | *20 November 2024* | Financial Services | Recommendation rating: 8.0/10
> 
> **Pros**: Really great way to track our App Store listing progress, reply to user reviews and track the performance of keywords and user searches.
> 
> **Cons**: It was difficult to connect our Android app, and some of the filtering mechanisms aren't obvious how to use.

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### "Awesome free tool... Wouldn't pay for it though" — 4.0/5

> **Sam** | *2 May 2019* | Leisure, Travel & Tourism | Recommendation rating: 6.0/10
> 
> **Pros**: We don't check AppFollow every day. With that said, it's important for us to get daily and weekly reports from AppFollow about our ASO performance. You can easily check which reports you would like, how often, and where to in a matter of seconds.&#10;&#10;Another key feature to AppFollow is their integrations. Being able to integrate AppFollow with Slack has been extremely helpful. With this integration, we are able to see reviews in real-time and respond to them right from Slack.&#10;&#10;One of AppFollow's core features is their keyword rankings. With both our Android and iOS app I'm able to view the keyword and position of our app for that keyword. I'm also able to toggle the dates and see the history positioning. Not only is this available for US app stores but global app stores. This is extremely helpful when A/B testing.
> 
> **Cons**: I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.&#10;&#10;Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
> 
> AppFollow is used by our mobile app company evaluating our app store metadata and keyword positions in both the Android and iOS app stores. We also have AppFollow integrated with Slack therefore we are able to get real-time app reviews on our product. Currently, only our marketing department uses AppFollow ASO research and tests. AppFollow for us addresses our all our app store needs from benchmarking against competitors to viewing our rankings in international markets, and integrating with other business apps and sending email detailed reports.

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### "AppFollow best service to work with ASO" — 5.0/5

> **Anastasia** | *12 September 2023* | Public Relations & Communications | Recommendation rating: 10.0/10
> 
> **Pros**: Hey there, as a mobile app developer, it's super important to stay connected with your users to keep your app growing and improving. That's where AppFollow comes in - it's been a total game-changer for me when it comes to keeping an eye on and responding to app reviews.AppFollow comes with cool ASO (App Store Optimization) tools, which help me work with keywords and check out what my competitors are up to. These tools have seriously boosted my apps' performance and made them stand out in the crowded app world.AppFollow makes it really easy to keep track of what people are saying about your app. The app's interface is super user-friendly, and it's made checking out customer feedback a breeze. It's like getting a sneak peek into what users really think about my apps.All in all, AppFollow has become my go-to tool for managing reviews and fine-tuning my apps to make them even better. If you're a fellow app developer, I totally recommend giving it a shot - it's been a game-changer for me\!
> 
> **Cons**: A little demo version, but otherwise stable work

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### "Highly recommend to track all your apps in one place" — 5.0/5

> **Verified Reviewer** | *23 June 2021* | Outsourcing/Offshoring | Recommendation rating: 9.0/10
> 
> **Pros**: I love how easy you can find all the information in this platform. Its good for beginners as also for experts.
> 
> **Cons**: Its expensive and not all the developers can afford to pay it monthly
> 
> Overall this is really helpful for my business and nothing to regret about this purchase monthly

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/286031/appfollow)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/appfollow-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/286031/appfollow> |
| en-GB | <https://www.softwareadvice.co.uk/software/286031/appfollow> |
| en-IE | <https://www.softwareadvice.ie/software/286031/appfollow> |
| en-NZ | <https://www.softwareadvice.co.nz/software/286031/appfollow> |

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