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description: Review of TargetBay Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: TargetBay | Reviews, Pricing & Demos - SoftwareAdvice AU
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# TargetBay

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> TargetBay is an email marketing platform that makes it easy for businesses to send targeted email messages to their customers and leads. &#10;&#10;The platform's powerful automation engine helps you generate more revenue by driving more traffic, while its lead generation tools help boost your business's sales.&#10;&#10;TargetBay offers personalized messages based on customer behavior, helping businesses drive sales. It also provides analytics allowing supervisors to make informed decisions based on real data in real time.
> 
> Verdict: Rated **4.9/5** by 77 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 77 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.9/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: TargetBay
- **Founded**: 2016

## Commercial Context

- **Starting Price**: USD 99.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Reviews and Q\&amp;A:&#10;Lite: free&#10;Growth: $199/month&#10;Professional: $299/month&#10;Premium: $399/month&#10;&#10;Email Personalization:&#10;Lite: free&#10;Growth: $299/month&#10;Professional: $399/month&#10;Premium: $499/month&#10;&#10;Behavioral Pop Ups:&#10;Lite: free&#10;Growth: $49/month&#10;Professional: $99/month&#10;Premium: $199/month&#10;&#10;Product Recommendations:&#10;Growth: $99/month&#10;Professional: $149/month&#10;Premium: $249/month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Georgia, United States

## Features

- Campaign Analytics
- Campaign Scheduling
- Commenting/Notes
- Contact Management
- Customer Segmentation
- Drag & Drop
- Email Campaign Management
- Email Marketing
- Feedback Management
- List Management
- Loyalty Program
- Mass Texting
- Multi-Channel Marketing
- Personalization
- Product Recommendations
- Promotions Management
- Ratings/Reviews
- Reminders
- Reporting & Statistics
- Response Management

## Integrations (4 total)

- Adobe Commerce
- BigCommerce
- Shopify
- WooCommerce

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [Review Management Software](https://www.softwareadvice.com.au/directory/4285/review-management/software)

## Related Categories

- [Review Management Software](https://www.softwareadvice.com.au/directory/4285/review-management/software)
- [Multi-Channel eCommerce Software](https://www.softwareadvice.com.au/directory/4218/multi-channel-ecommerce/software)
- [eCommerce Software](https://www.softwareadvice.com.au/directory/4340/ecommerce/software)
- [SMS Marketing Software](https://www.softwareadvice.com.au/directory/4532/sms-marketing/software)
- [Email Marketing Software](https://www.softwareadvice.com.au/directory/4697/email-marketing/software)

## Alternatives

1. [Trustpilot](https://www.softwareadvice.com.au/software/364802/trustpilot) — 4.5/5 (1202 reviews)
2. [TrueReview](https://www.softwareadvice.com.au/software/193489/truereview) — 5.0/5 (150 reviews)
3. [Birdeye](https://www.softwareadvice.com.au/software/86768/birdeye) — 4.7/5 (702 reviews)
4. [Okendo](https://www.softwareadvice.com.au/software/353128/okendo) — 4.9/5 (223 reviews)
5. [Score My Reviews](https://www.softwareadvice.com.au/software/201586/score-my-reviews) — 4.9/5 (80 reviews)

## Reviews

### "Great marketing platform, easy to navigate, great support from Customer Service\!" — 5.0/5

> **Melody Cleopatra** | *24 May 2018*
> 
> **Pros**: The dashboard design is clean and you instantly get an overview of how all your marketing campaigns are performing. Easy to navigate, the customer segmentation/reports provide key insights regarding customers purchase behavior. Simple to import/export data.
> 
> **Cons**: After using several other marketing platforms, I feel TargetBay is a perfect fit for my business. I don't overpay for features I don't need and the on boarding process was easy. I don't have any complaints.

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### "Product Review Management at a Value" — 5.0/5

> **Jon** | *10 November 2023* | Sporting Goods | Recommendation rating: 9.0/10
> 
> **Pros**: I like the ease of use and simplicity of TargetBay. I'm able to quickly collect customer feedback on products and website usability. Additionally, my customer service rep, \[sensitive content hidden\] is great\! He is quick to respond and available to give me top-notch support\!
> 
> **Cons**: Not much to dislike. They are constantly making changes and making the service better.

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### "Probably the Best Value for Product Reviews, Abandoned Cart, & Pop ups" — 4.0/5

> **Jim** | *13 July 2018* | Consumer Goods | Recommendation rating: 8.0/10
> 
> **Pros**: The software packs a lot features: site reviews, product reviews, abandoned cart emails, send after purchase emails, pop up review request, email subscription signup,  product recommendation (the only feature we haven't used). At the time of this review there are no other platforms at this price point that offer such a robust set of features. Having used Yotpo for 1 year and given serious consideration to TrustPilot and Power Reviews, you can't beat Targetbay for the price. We've used Targetbay on Magento and are now using it on Shopify. The TB support staff helped integrate their solution on both platforms pretty seamlessly.  We had some hiccups with Targetbay during our site migration to Shopify, some review settings weren't turned on after the migration, but as soon as we realized this, their team fixed the problem ASAP and send out a retroactive targeted review request email to make up for reviews we missed out on.  It should be said that Targetbay/Innoppl has outstanding support response time.  All in all, the software works as advertised and it has worked pretty reliably for us.
> 
> **Cons**: Site reviews with Yotpo, Trust Pilot, \&amp; Power Reviews all qualify towards your Google Seller Rating, if you have a Google Merchant Center account. However, site reviews with Targetbay do not qualify towards your GSR with Targetbay. We primarily chose Targetbay for our site reviews to help get a Google Seller Rating for our Google Ad Words account. Unfortunately, we did not do enough research beforehand in regards to this. Because Targetbay is not a certified Google Reviews Partner, site reviews with Targetbay do NOT count towards your Google Seller Rating score with Google. The site reviews still have some value to help illicit consumer confidence of course, but at the time of this review they won't help you in qualifying for a GSR from Google.  &#10;&#10;The dashboard user interface is pretty clunky and difficult to use at times. The TB team could improve upon this aspect of their software. We run our business from the United States and you can tell that the dashboard user interface was designed by folks from India.  Its not bad, but its not great either. Yotpo's dashboard was easier to use. With Targetbay some important settings are buried in unsuspecting places within the dashboard's interface.  You can be working on something simple like your review strategy and have to look for a setting pertaining to a single feature in one of three different places. This can cause frustration when first using the platform. I've learned my way around, but its still cumbersome to use.
> 
> Product reviews and abandoned cart are the strongest features of the platform for us.

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### "Caring Support with Excellent Features" — 5.0/5

> **Joey** | *27 March 2023* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: We are able to automate common emails that we need to send to our customers, which frees up our time for other tasks in our small business. It also has an easy to use interface that does take a little getting used to, but it's not a steep learning curve.
> 
> **Cons**: There are occasional features that we ask about (adding mp4s in popups, for example) that aren't possible. However, they are minor features that are easily worked around.
> 
> Beyond automating emails, we are also able to send SMS and email campaigns, track our emails and campaign revenue easily. We've also had wonderful customer support from TargetBay with everything that we ask for. There have been occasional times when we had to wait an extra day or two, but it's not a long turnaround time.

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### "Solid feature set. Approachable interface but reasonable control over details. Excellent onboarding" — 5.0/5

> **David** | *13 May 2021* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: Having used other (better known) review platforms, I can say that this product is easy to configure and packaged to deliver full functionality without pricing tier games.
> 
> **Cons**: Not enough experience to say yet. Ironically, not having a lower priced entry point was my initial friction, but after getting burned with low end plan on Yotpo, I put a price on my time and sanity.
> 
> Very solid experience from first contact, to demo/sales cycle, to onboarding.  The team genuinely wants to help and is skilled at doing so.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/302415/targetbay)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/email-marketing/targetbay-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/302415/targetbay> |
| en-GB | <https://www.softwareadvice.co.uk/software/302415/targetbay> |
| en-IE | <https://www.softwareadvice.ie/software/302415/targetbay> |
| en-NZ | <https://www.softwareadvice.co.nz/software/302415/targetbay> |

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