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description: Review of Grassfish IXM platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Grassfish IXM platform | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Grassfish IXM platform

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> At Grassfish, we believe that the future of retail lies in creating engaging, interactive, and personalized experiences that drive customer satisfaction and business growth. &#10;&#10;Our IXM platform, one of Europe's leading Digital-Signage-CMS-Solutions, is designed to simplify complex operations, enabling retailers to enhance their customer journey with tailored digital touchpoints across their stores. Whether you’re a global enterprise or a national retailer, Grassfish is the trusted partner that guides you towards extraordinary in-store success. This comprehensive approach allows the implementation of a connected store, where visual and interactive displays, personal devices, staff devices, sensory and retail tech all work together. In this role, the IXM platform integrates tightly with other corporate platforms like CRM, DAM, PIM, ERP and ECOM systems. &#10;&#10;Additionally, the IXM Platform empowers retailers to own and monetise their digital in-store touchpoints. This means complete control over content, audience, and brand integrity while unlocking new revenue streams. But control isn’t enough. What sets Grassfish apart is how we bridge precision and scalability in real time. Our native booking engine supports a wide range of campaign logics, such as guaranteed payouts with defined impressions, share of voice allocations, frequency control and cooldown logic to avoid  fatigue, and LiveTags, for impression-based targeting tied to audience segments, weather conditions and more. &#10;&#10;One of the standout features of the IXM Platforms is the broadcasting module, an intelligent content automation agent powered by AI. This enables retailers to deliver highly personalized, contextual experiences at scale. &#10;&#10;Our Mission: Together, with our customers and partners, we enable extraordinary customer experiences every day.&#10;&#10;Our Vision: Empower every global brand to create exceptional retail.&#10;&#10;Our Expertise: We combine industry-leading technology with human expertise to push the boundaries of digital in-store innovation, helping brands stay ahead in an ever-evolving market.&#10;&#10;Grassfish is more than a platform – we’re a partner dedicated to helping you grow and succeed in the digital age of retail.
> 
> Verdict: Rated **4.6/5** by 13 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 13 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Grassfish
- **Founded**: 2005

## Commercial Context

- **Pricing model**: Other (Free Trial)
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: English, French, German, Italian, Russian, Spanish
- **Available Countries**: Austria, Canada, Germany, Sweden, Switzerland, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Alerts/Notifications
- Audit Trail
- Auto Update
- Content Scheduling
- Customisable Branding
- Customizable Templates
- Data Import/Export
- Data Security
- Digital Menu Boards
- Drag & Drop
- Interactive Content
- Layout & Design
- Media Library
- Mobile Access
- Mobile Device Management
- Multi-Language
- Multi-Location
- Multi-Screen Support

## Integrations (4 total)

- CELUM
- Microsoft Azure
- Microsoft Excel
- OPTICON

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [Digital Signage Software](https://www.softwareadvice.com.au/directory/4565/digital-signage/software)

## Alternatives

1. [Yodeck](https://www.softwareadvice.com.au/software/442194/yodeck) — 4.9/5 (4611 reviews)
2. [OptiSigns](https://www.softwareadvice.com.au/software/410094/optisigns) — 4.8/5 (4423 reviews)
3. [Play Digital Signage](https://www.softwareadvice.com.au/software/165460/play-digital-signage) — 4.8/5 (779 reviews)
4. [Xibo](https://www.softwareadvice.com.au/software/264773/xibo) — 4.6/5 (216 reviews)
5. [Rise Vision](https://www.softwareadvice.com.au/software/109893/rise-vision) — 4.7/5 (278 reviews)

## Reviews

### "Great Sofftware" — 5.0/5

> **Verified Reviewer** | *17 July 2019* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: The Intuitive operation and the versatility of possibilities
> 
> **Cons**: The versatility of the software and the fact that it is constantly being developed further

-----

### "Grassfish Road to V11" — 4.0/5

> **Pascal** | *16 July 2019* | Computer Hardware | Recommendation rating: 8.0/10
> 
> **Pros**: I like the versatility of the Grassfish CMS, which can cover many different needs. It is also remarkable how stable Grassfish runs over several years without major problems.&#10;&#10;Furthermore, I find it remarkable how the CMS has improved in the last four years. From the cumbersome Flash based CMS to a light-footed HTML application that makes working with the software on a daily basis a lot easier.
> 
> **Cons**: The least I like the amount of player types that are not actively developed further. For example, the Javascript Player, these were very popular and now they are still in version 10. Also, there was no new software and instructions for the LGWebOS 3.2, which I believe not yet officially supportet is. I wish that in the future, these are our players / our direction and these are always supported and further developed.
> 
> I started working with Grassfish at the age of eighteen without any prior knowledge of how this software works or is built. Now you start with small steps and get bigger, 5 years later, we program our own HTML spots, set up our own server, help partners build a CMS and build an experience. For us Grassfish has replaced our old cumbersome solution and created a new multifunctional solution.

-----

### "Grassfish user" — 4.0/5

> **Anna** | *23 December 2019* | Architecture & Planning | Recommendation rating: 7.0/10
> 
> **Pros**: - good usability&#10;- can be customized very well for our needs
> 
> **Cons**: - nothing special to be mentinned, we still need some experience with customer usability to give any feedbacks here

-----

### "Great CM" — 5.0/5

> **Daniel** | *23 August 2019* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: - Features for running large notworks with a lot of clients&#10;- Possiblity to create trees in location / media etc. and customize every aspect on tree level&#10;- Use of categories&#10;- UDC mechanism
> 
> **Cons**: - Missing feature: Export of current view (esp. locations) as csv/xls (we developed our own tool as we need this feature for reportings on a daily level)&#10;- Missing feature: Timetable for scheduling content (for our internal use, not necessary, but we have lost some projects as customes were expecting this feature)&#10;- Testing capabilites are limited (it would be great to avoid delivering test players to customers in order to validate content changes - current mechanisms are not sufficient for our customer needs)

-----

### "Grassfish Digital Signage CMS" — 5.0/5

> **Sebastian** | *4 December 2019* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Very high user-friendliness for the users, almost self-explanatory and intuitive operation, high possibilities to adapt the software (for example: interfaces) and very good adaptation to customer requirements.
> 
> **Cons**: Actually no points to complain about. Change requests can be reported and implemented at any time.
> 
> We work daily with many different applications of the Grassfish software: communication at the POS or internal employee information, touch applications, guiding system with interface in ERP systems or booking platforms, advertising networks, ...

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/307454/digital-signage-cms)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/digital-signage/digital-signage-cms-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/307454/digital-signage-cms> |
| en-GB | <https://www.softwareadvice.co.uk/software/307454/digital-signage-cms> |
| en-IE | <https://www.softwareadvice.ie/software/307454/digital-signage-cms> |
| en-NZ | <https://www.softwareadvice.co.nz/software/307454/digital-signage-cms> |

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