--- description: Review of Dovetail Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Dovetail | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Market Research Software](/directory/4222/market-research/software) > [Dovetail](/software/345899/dovetail) # Dovetail Canonical: https://www.softwareadvice.com.au/software/345899/dovetail Page: 1 / 5\ Next: [Next page](https://www.softwareadvice.com.au/software/345899/dovetail?page=2) > Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer interactions into actionable intelligence. It helps product, design, and development teams centralize, analyze, and share critical customer knowledge at scale. The platform allows teams to analyze customer feedback from surveys, interviews, support tickets, and other sources of unstructured data. Users can generate decision-ready intelligence rapidly with the help of natural language processing (NLP), sentiment analysis, and machine learning, ensuring speed and accuracy. Dovetail enables users to share high-value insights directly with stakeholders across the organization via an intuitive interface, promoting enterprise alignment and accelerating decision-making processes. It includes a streamlined interface to assemble data and convert raw customer input into structured, manageable information. > > Verdict: Rated **4.6/5** by 97 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 97 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Dovetail Research - **Location**: Sydney, Australia - **Founded**: 2017 ## Commercial Context - **Starting Price**: USD 0.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Starts at $15 / month for one user, and unlimited free viewer accounts. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Annotations - Categorisation/Grouping - Collaboration Tools - Commenting/Notes - Customizable Fields - Customizable Reports - Dashboard - Data Import/Export - Data Visualization - Drag & Drop - Feedback Management - For Mobile - For Websites - Knowledge Management - Monitoring - Multi-Channel Data Collection - Multi-Language ## Integrations (31 total) - Aha\! - Airtable - Asana - CMNTY Platform - Canny - Delighted - Dropbox Business - Evernote Teams - Feefo - Freshdesk - GitHub - Gmail - Google Analytics 360 - Google Forms - Help Scout ... and 16 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Market Research Software](https://www.softwareadvice.com.au/directory/4222/market-research/software) ## Related Categories - [Market Research Software](https://www.softwareadvice.com.au/directory/4222/market-research/software) - [Product Management Software](https://www.softwareadvice.com.au/directory/3493/product-management/software) - [UX Software](https://www.softwareadvice.com.au/directory/4258/ux/software) - [Qualitative Data Analysis Software](https://www.softwareadvice.com.au/directory/4695/qualitative-data-analysis/software) - [Customer Experience Software](https://www.softwareadvice.com.au/directory/4574/customer-experience/software) ## Alternatives 1. [Adobe XD](https://www.softwareadvice.com.au/software/225523/adobe-xd) — 4.5/5 (1087 reviews) 2. [Lyssna](https://www.softwareadvice.com.au/software/144529/usabilityhub) — 4.6/5 (86 reviews) 3. [UserWay Accessibility Widget](https://www.softwareadvice.com.au/software/219037/userway) — 4.9/5 (328 reviews) 4. [Survicate](https://www.softwareadvice.com.au/software/31821/survicate) — 4.6/5 (99 reviews) 5. [Hotjar](https://www.softwareadvice.com.au/software/136486/hotjar) — 4.6/5 (539 reviews) ## Reviews ### "Dovetail really makes analysis and sharing insights easy" — 5.0/5 > **Stephanie** | *14 November 2019* | Research | Recommendation rating: 10.0/10 > > **Pros**: I LOVE that you are able to have a robust tool that includes analysis capabilities and houses insights from research. This gives stakeholders the ability to search all insights and view things like reading a medium article and also search historical insights. It also speeds up analysis with filtering options and highlights to filter down to key information to support an insight / finding. > > **Cons**: I would like to be able to track dates of when insights were created (not just when published in feed) so we can track age as well as somehow track the impact of the insight (e.g., what was done from it), to make reporting on research value easier. > > I love Dovetail for our research analysis and repository tool. We're always identifying new ways to leverage the tool for research needs. Dovetail is also really receptive to feedback, constantly improving, and doing research on the researchers. ----- ### "Great research repository" — 5.0/5 > **Stephanie** | *14 October 2024* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Ability to tag insights and quantify the qualitative insights we collect. I also love how easy it is to import a Zoom recording so that it transcribes an online interview. Finally, I like that it helps us keep all our user and market research in one place - easier for our team and for our coworkers looking for insights. > > **Cons**: I wish that Dovetail would prioritize new projects (even if they weren't insights) at the top of the home screen. Right now, I only see insights form my team members, but since I do mostly 'projects' with 'read me' sections, they don't show up. > > Overall, it's been great. It's definitely more suited for a user research style of research (I do market research), but I can certainly make it work. It helps our team keep everything together and helps our organization be able to visit just one place to find past research (previously they had to search through two places, and not knowing where to start, it took twice as long). ----- ### "Great concept, but the app isn't quite there yet" — 3.0/5 > **Nuri** | *6 January 2023* | Retail | Recommendation rating: 3.0/10 > > **Pros**: Being able to see the engagement and following size for the applicants. > > **Cons**: There wasn't a way to really customize my payouts. I wanted my affiliates to be paid a % of the net profits, as opposed to the total order and there was no way to really customize how I wanted my affiliates paid. Overall, the dashboard was nice and the app has potential, but it just really didn't work for my needs. ----- ### "Dovetail is what i was searching to create a robust research repository" — 4.0/5 > **Juandiego** | *9 October 2024* | Transportation/Trucking/Railroad | Recommendation rating: 9.0/10 > > **Pros**: It is a very powerful tool although it present thing in a very friendly and easy to use way. It main strength is on the analysis of video, it generates a very accurate transcript, it have AI tools to speed the summary and tagging process > > **Cons**: Processing PDF is not their strong suit. PDFs look very small once you upload them and the highlighting process is not great. > > Its been a good experience overall, i have helped my team's research and data to connect with other teams, and the the 10 licenses limit is too short, because everyone wants to jump onboard ----- ### "Great tool for storing and sharing recorded calls" — 4.0/5 > **Alex** | *24 May 2025* | Biotechnology | Recommendation rating: 8.0/10 > > **Pros**: The software's transcription and tagging features make it really easy to share with colleagues detailed information from recorded calls. > > **Cons**: The inability to limit access to a single recording from within a folder makes it challenging to collaborate when proprietary information is involved. > > Dovetail has served my team well as a central repository for recorded calls with clients. It's transcription, tagging, and sharing features really facilities collaboration. ----- Page: 1 / 5\ Next: [Next page](https://www.softwareadvice.com.au/software/345899/dovetail?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/345899/dovetail) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data