About Act!

Act! Premium, a powerful CRM and Marketing Automation tool in one platform, is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment for maximum flexibility! Act! also offers customizations to fit your specific business or industry processes or your preferences for deployment and access, the possibilities with Act! Premium are limitless. Act! has empowered the success of millions (yes millions) of small and midsize businesses across a wide range of industries. This vast experience helped us perfect Act! Premium with the most ideal feature set and almost no learning curve.
Act! Software - Rich contact management
Act! Software - Customizable Dashboard
Act! Software - Opportunity details for every deal
Act! Software - Power Marketing Automation – Real-time results
Act! video
Act! Software - Rich contact management - thumbnail
Act! Software - Customizable Dashboard - thumbnail
Act! Software - Opportunity details for every deal - thumbnail
Act! Software - Power Marketing Automation – Real-time results - thumbnail

Act! pricing

Act! does not have a free version but does offer a free trial. Act! paid version starts at USD 30.00/month.

Starting Price:
USD 30.00/month
Free Version:
No
Free trial:
Yes

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Act! Reviews

Feature rating

Value for Money
3.7
Functionality
3.7
Ease of Use
3.8
Customer Support
3.3
5 reviews of 720 View all reviews
Perry
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/08/2018

Excellent Software! I run my entire business on ACT!

My Experience with ACT has been great. I have spoken to support on occasion and they are very knowledgeable and supportive, and have always resolved any issues or questions I have. The one great feature of ACT is that it is on my laptop. So if I travel or the internet is down, I can still function - not so with SF.

Pros

It is very simple to use and yet very powerful. It provides me with Notes and Histories and as many fields as I need to put in data about my customers and vendors. It is linked to my phone as well as my admins data. I really cannot see running my business without ACT.

Cons

really nothing to complain about. they do updates and patches to fix any issues I have ever encountered

Sally
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
5
Customer Support
1

4
Reviewed on 18/11/2022

Basic CRM that does the job

Pros

ACT is easy to use and does what a CRM is supposed to do: manage contacts and contact information. It is easy to create contacts, companies, links and search for them. It can be used offline which makes it extremely convenient when there is no internet access (eg: business trips). The DB will synchronize when you are back online. Another thing is that it is an off the shelf product: it does not require any development to configure.

Cons

The software lacks customizable reports and dashboard. It is extremely complicated to setup a good dashboard with the reports that you need. There is not much options or flexibility, and the display does not always end up being right (missing items). So it is not the best for sales/opportunities management.

Response from Act!

We love hearing from our customers Sally, and appreciate you taking the time to let us know how Act! is helping your business. We understand that you found some limitations around reporting and wanted to be sure you had access to these digital resources to help with your customization needs.

https://www.act.com/resources/

If there are additional features you'd like to see in Act!, we'd love to know and invite you to please submit a feature request by visiting this URL.
https://app.smartsheet.com/b/form/5833907456404e3d99cb5c440433f6a0

Thank you again for your feedback.

Replied 28/11/2022
Davina
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
3

5
Reviewed on 14/11/2023

A Must Have

I could not function without ACT daily.

Pros

90% of it, there seems to be some glitches with the new version but the rest is wonderful

Cons

Years worth of notes seem to be missing

Response from Act!

Davina – Thank you for your review and for letting us know you're experiencing an issue with your notes history. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you.

Replied 20/11/2023
Nicole
  • Used Weekly for 2+ years
  • Review Source
Value for Money
2
Features
2
Ease of Use
2
Customer Support
4

2
Reviewed on 08/03/2018

ACT has many features, but most of them are cumbersome and lacking full functionality.

Pros

Our office has been using this product since before I started. It is a solid database program and if that is all you want to do is have a large database of contacts, then this performs well.

Cons

I dislike how this is still only available for windows computers which makes communicating information in an office with both Mac and PC impossible. Also, the outlook plug in that allows emails to be synced with a contact in ACT will only link emails to the PRIMARY contact. So that means you have to manually sync that. If you are emailing over 100 emails a day, you end up either spending most of your time manually syncing contacts or just foregoing this feature. Also, you can only add 4 contacts to a company. Often times, we need to have upwards of 6-10 contacts for a company so the inability to add more is a huge issue. And since ACT isn't online, any changes made on any employee computers while not connected to the server means no one else has access to that info until they make it back to the office to sync. Which means our data is never fully up to date. There are so many problems with this software that we often don't try to take advantage of any of the other functions.

Response from Act!

Hi Nicole,

Thanks for your feedback!

You're correct that our main desktop product is only available for PC. Did you know we do offer a fully web-based solution, Act! Premium Cloud? This works great on PC and Mac, as well as keeping your data online on our hosted cloud servers.

It sounds like your business could make good use of the features available via Act! Cloud - might be worth checking it out at act.com - we do offer a free trial too.

We'll definitely be taking your feedback on board for future releases - especially what you've said around email syncing. We've got some major improvements planned in this area in the next release (20.1).

Lastly, there should be no limit to how many contacts can be assigned to a company - if you're having issues adding more than 4, I'd definitely recommend contacting customer support, who'll be happy to help.

If there's anything more we can do to help, please let us know!

Thanks again,

Jon,
Act! Social Media Team

Replied 12/03/2018
Kurt
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/09/2023

Client Management

Overall very happy. Good customer service.

Pros

Easy of customization for each client. Makes it easy to update a daily basis.

Cons

Has features we would not use. Wish I could pick products we use and eliminate others.

Response from Act!

Hi Kurt - Thank you for taking the time to share that Act! is making your workday a little easier, especially with easy updates and customizing your client data. We love hearing from our customers, so thanks again for sharing - this made our day!

Replied 06/10/2023

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