About Direct Mail

Direct Mail is an email marketing solution for Mac that lets you create and send personalized emails to your list of subscribers. Designed for SMBs and large companies alike, Direct Mail includes customizable email templates, image editing, live previews, custom email sign-up forms, automatic and manual list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. Customize with images, videos, buttons, surveys, and more. Drag and drop images directly into your email and edit image within the app (including cropping, removing backgrounds, and adding filters). Conditional logic allows you to tailor custom content for each recipient. “Spam Tests” alert you to any mistakes before you send, including broken links, misspelt email addresses, and spam filter issues. Direct Mail allows you to target your messages to specific subscribers—either manually or automatically. Metrics include opens, clicks, unsubscribes, and bounces.
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Direct Mail Software - Direct Mail status tracking
Direct Mail Software - Direct Mail sign up forms
Direct Mail Software - Direct Mail integration
Direct Mail Software - Direct Mail automate email campaigns
Direct Mail Software - Direct Mail data sync
Direct Mail video
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Direct Mail Software - Direct Mail status tracking - thumbnail
Direct Mail Software - Direct Mail sign up forms - thumbnail
Direct Mail Software - Direct Mail integration - thumbnail
Direct Mail Software - Direct Mail automate email campaigns - thumbnail

Direct Mail pricing

Direct Mail has a free version and offers a free trial. Direct Mail paid version starts at USD 15.00/month.

Starting Price:
USD 15.00/month See pricing details
Free Version:
Yes
Free trial:
Yes

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Direct Mail Reviews

Feature rating

Value for Money
4.8
Functionality
4.6
Ease of Use
4.8
Customer Support
4.7
5 reviews of 134 View all reviews
Stephen
  • Industry: Food & Beverages
  • Company size: 2-10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 03/08/2019

Nearly Perfect

I have maintained various mailing lists and mailings over the years and DirectMail has always been the perfect tool for me. Now that I am retired and I only use the app to organize my monthly dinner parties, it has scaled down nicely and is still the perfect tool.

Pros

Easy organization makes easy to maintain compliance with all laws and common decency.

Cons

It doesn't bend to my personal case use, but I could hardly expect it to.

Alternatives Considered

Mailchimp

Reasons for Choosing Direct Mail

Needed a single solution for multiple lists and html formatted mailings that could be administrated easily from a single source.

Reasons for Switching to Direct Mail

More Mac friendly.
David
  • Industry: Graphic Design
  • Company size: 2-10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/11/2021

The Perfect Email Marketing Tool...

Direct Mail allows me to send emails out about my calendars for sale, photographic workshops I am running and snooker events I am hosting. I love the way DM manages my email database and reports back on the number of recipients who have opened and clicked on the links.

Pros

I love the ability to easily create stylish emails without having to know any HTML and the analysis of sent messages is brilliant.

Cons

A dedicated YouTube channel with video tutorials explained in person (see [SENSITIVE CONTENT] at Weaver's Space for the perfect exponent of this) as this would be invaluable in demonstrating how easy and effective the software is. Also the ability to switch to a Light theme independently of the MacOS theme setting would be appreciated.

Alternatives Considered

Mailchimp

Reasons for Choosing Direct Mail

Direct Mail is easier to use and provided better features whilst being more cost effective as well.

Switched From

Mail Designer 365

Reasons for Switching to Direct Mail

Felt more comfortable using an app on my Mac rather than online.
Magda
  • Industry: Writing & Editing
  • Company size: 2-10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 16/07/2022

Great E-Blast Program

It's absolutely helped us to expand our reach. Recipients often comment on how beautiful our emails are. Very satisfying to use and to receive such feedback.

Pros

We've found Direct Mail extremely versatile, enabling us to send clear, elegant, eye-catching e-blasts to our main list (2000+ addresses) and numerous sub-lists organized by interests and geography. Also LOVE the reporting feature.

Cons

Still find it cumbersome to add smaller lists to our main one (for example list of 2022 program alumni) while keeping the original small list. I often have to do this several times or else the original (smaller) list winds up empty. Also, some issues with formatting paragraphs within sections of text and closings (ex, my name, with title underneath, comes out double-spaced no matter how much I've tried to make it single-spaced...)

Pascal
  • Industry: Publishing
  • Company size: 2-10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
3
Features
2
Ease of Use
1
Customer Support
0

3
Reviewed on 13/07/2018

Sending mails from an external database was easier before

Time

Pros

It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.

Cons

Again it does exactly what i want but less easier than previous version . Main point is database connection.

Response from e3 Software

Thanks for your review, Pascal. If you are having any trouble with importing, spam tests, or preferences, please contact our support team and they'll be happy to get things straightened out. Thanks!

Replied 17/07/2018
Christophe
  • Industry: Music
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 12/05/2022

The best email marketing

This software is so easy to use and so powerful . I wish I had found it before. It has turned my email marketing from pain (with previous systems) to joy ! It is so easy to set up a very cool looking email and send it. I can control my budget to my needs. Recharge my credits when I need it and pay nothing for 2 months if Im not sending anything. And ... the mailing list management system is just amazing. it is so easy now to admin my mailing lists, correct them as I go, group people in different categories and move them around if needed. I have even intagrated the Subscribe forms on my web sites . Again ... flexible and so easy to set up . I LOVE direct mail . My music promo has totally changed since I use this software ... and all from the confort of my own computer !!!

Pros

Everything !! this is a genious program I had been waiting for for many years. A dream come true

Cons

Nothing. I love everything about direct mail. Even the subscribe form is great to use

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