About OptinMonster

OptinMonster is a user-friendly lead generation and marketing automation tool that allows users to easily create and track high-converting optin forms and integrate them with their existing website. With its drag-and-drop form builder and A/B testing functionality, users can convert more leads into customers than ever before. In addition, OptinMonster features exit intent technology which triggers email campaigns when users are about to leave sites.
OptinMonster Software - Location-specific in-line and after-post forms
OptinMonster Software - A/B testing creation
OptinMonster Software - Location-specific in-line and after-post forms - thumbnail
OptinMonster Software - A/B testing creation - thumbnail

OptinMonster pricing

OptinMonster does not have a free version. OptinMonster paid version starts at USD 19.00/month.

Starting Price:
USD 19.00/month
Free Version:
No
Free trial:
No

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Browse OptinMonster Reviews

76 of 76 reviews
Sort by:
Niraj
Niraj
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 10/12/2023

Easy to Use Popup

Pros

Its Easy to capture a Lead with this functionality of popup Form Builder

Cons

Pricing can be on little lower side, also little support must improve

Alternatives Considered

Real Estate Platform (REP)
Mariana
  • Industry: Insurance
  • Company size: 51–200 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/07/2024

Great Product and Great Service

great experience overall appreciate the support we recieve

Pros

Ease of use and the support they provide

Cons

Integration with gravity forms, not seem to be working for us

Mitch
Mitch
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
2
Customer Support
2

3
Reviewed on 14/07/2023

Regrettably moved here and not that impressed so far

Incredibly frustrating so far. Instead of more features they need to focus on making the bare basics easier to use. If we weren't using a referral software that required us to use optinmonster I never would have changed, or when i did change i would have refunded immediately.

Pros

I liked that there were many more features that were available to use

Cons

Many things. The biggest one is that it blows my mind the forms are not very mobile responsive. Most of everyones traffic is mobile, yet they recommend you create a form for your website plus a different one for mobile. So it takes double the work to set anything up. Secondly, the forms they use are blocked by browsers like Brave and Tor, which means constant support enquiries to deal with. I tried asking optinmonster support team for help on this. That was 4 days ago. Still no reply. Now it is the weekend and that means we are going to continue to have this issue another 2-3 days.

Jacob
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
0

5
Reviewed on 01/08/2022

What it's designed to do, it does extremely well.

Thoroughly enjoyed using this while we did. Truly only moved on to consolidate features and found a more expensive one that combined about 3 softwares we'd been previously using separately.

Pros

Insanely easy-to-use tool for exit pop-ups primarily. the detailed logic of when certain pop-ups appear is very effective and easy for anyone to build. Design builder was also simple, templates worked great. We had some very high conversion rates on several of ours for a long time. A/B testing is also great.

Cons

We ended up moving on from it for one reason: multi-step forms. What optin monster does well, it is great for. But in our case, we needed forms with multi-step logic and more flexibility as far as embedding static forms/pages. So after years of using optinmonster plus other tools we found one that combined it all and chose that.

Kristen
Kristen
  • Industry: Writing & Editing
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 05/01/2021

A bit limited for non-paying users, but better than most

We've been using OptinMonster for a very short period of time - perhaps a week - but so far it's worked well. I'm not rating them on their ability to convert visitors, because that's more our responsibility as the business, but the software itself works really well. As I mentioned above, there is a bit of a learning curve, and be prepared to hit the "undo" button several times during your first template build, but once you get the hang of it, it's easy to put together a call to action for whatever you need!

Pros

I like the variety of options available with the software, from the various templates to the customizable options, and so far it's worked seamlessly with my WordPress site. Once you get the hang of how their software works, it's fairly easy to knock out a great-looking "call to action" for your website, with easy to understand analytics and seamless integration.

Cons

Because we're using the free trial, we are a bit limited in what we can do. And, for a small business like ours, the monthly cost for the "Pro" option is just too high. The software itself takes some getting used to, especially if you're building something from scratch, and their system can be a bit slow at times when customizing your call to action.

Verified Reviewer
  • Industry: Internet
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
4

5
Reviewed on 25/05/2022

Powerful lead generation

I like the functionality of OptinMonster, and the results have definitely been good. It's not my favorite tool to use because it can be a little difficult, but that goes along with all of the options that it gives you.

Pros

Optinmonster provides plenty of different types of forms and ways to capture email addresses. There are more options than just about any competitor.

Cons

Because of all the Options, I find OptinMonster to be a bit confusing at times. I often have trouble customizing a display or getting it to display exactly when and where I want it.

Alternatives Considered

Leadpages

Reasons for Choosing OptinMonster

OptinMonster has far more features

Reasons for Switching to OptinMonster

OptinMonster had the features I was looking for.
Verified Reviewer
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 21/03/2024

Great tool for nonprofits!

Very good experience overall - would highly recommend.

Pros

We had a great experience working with OptinMonster for our fundraising campaigns. The platform has allowed us to reach new audiences through our website integration.

Cons

Could be more userfriendly, we needed to know some limited coding in order to edit templates.

Verified Reviewer
  • Industry: Judiciary
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 11/11/2023

Perfect tool for great results

Pros

easy installation, good prices, great support

Cons

that i didn't find it earlier so everything would've been easy

Tchameni
Tchameni
  • Industry: Graphic Design
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 24/10/2023

Some improvements will make it a better tool.

It needs further improvements, especially in handling and managing subscribers. The company should consider adding more features and functionalities as well.

Pros

I used optinMonster for opt-in forms. It's quite a great tool for lead generation.Opt-in forms are easy to customize and the user interface is very simple as well. You can drag and drop items into the builder and they readily adapt to small screen devices and it easily integrates with other tools like MailChimp.

Cons

What I dislike about optinMonster is the price for using it. It can be expensive compared to what you'll have to gain in return for your investments and secondly, for proper contact management, It's better to use MailChimp to handle contacts because optinMonster lacks a few functionalities that are essentially for handling managing subscribers. - The forms are also very limited, especially in terms of customization and feature-richness.

Kenny
Kenny
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 01/08/2021

OptinMonster takes lead generation and automation to the next level

OptinMonster is one of the best lead generation tools on the market and pretty much works immediately out of the box. You can quickly get a campaign up and running, integrated with the tools you're already using. I like the large number of templates and the many customization options. This makes OptinMonster easy for beginners and a great tool for advanced marketers as well. The simple Wordpress integration is also a time-saver.

Pros

What I like the most is that OptinMonster is easy to use on every website you own. It works both on Wordpress websites and any other website you own. Either you use the WordPress-plugin or you just add a piece of code to your site to display your campaigns. You also get a lot of ready-made templates that are already optimized for high conversions. After being around for so many years and learning from customer campaign data, OptinMonster knows what works and is constantly improving their templates. This way you don't need to start from scratch and know something will work. All you need to do is browse the templates, pick one, customize it a little bit and then publish your campaign.

Cons

There's not much I dislike about OptinMonster. There are different plans that you can take depending on your specific needs, but one thing I'd like to see changed is the page view limitation that comes with each plan. Once your campaign is displayed a certain number of times per month, you will need to upgrade to a higher plan if you reached your maximum.

Bao
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
2
Customer Support
5

4
Reviewed on 15/06/2023

Good for A/B test and performance tracking

Design popups and iterate based on AB testing performances. It gets the job done, but very time consuming. at times.

Pros

The AB testing capabilities of this product are top-notch. It provides a user-friendly interface that makes it incredibly easy to set up and run experiments without any technical hassle. One standout feature that I particularly enjoyed is the drag and drop functionality. It allows you to create and customize designs without any coding knowledge. This feature is incredibly convenient and significantly speeds up the design process.Great library of designs. It offers a wide range of professionally crafted templates and elements that cater to various industries and design styles.

Cons

The product is geared towards users with a solid technical background. I found myself spending more time than anticipated trying to locate specific features or elements, which slowed down my workflow.

senu
  • Industry: Accounting
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 21/12/2021

Optinmonster Review

IT has plethora of well designed templates to select

Pros

The option for display rules is crazy incredelble to setup. Optinmonster has a lot of pre-design and fully customizable templates to choose from. Optinmonster has over the years improved their analytics system and it's still one of the reason I keep using their tool. It also have unique optin forms that can easily be setup by beginners.

Cons

They need to do improvement on the side of third party integrations

Dawn
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 13/02/2023

OptinMonster for the Win

OptinMonster is easy to use and a go to plug-in for all my website builds.

Pros

Ease of deployment and ease of reading analytics

Cons

I don’t have any cons for OptinMonster.

Verified Reviewer
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/10/2022

OptinMonster is a giant in the industry

Pros

Easy and step by step guide in creating a new campaign regardless of your tech level

Cons

Nothing for now. As far as I have used OptinMonster, it's perfect for the task

Monica
Monica
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/02/2023

User Friendly Like You Need

Pros

Learned about optinMonster from a trust web professional who teaches other how to build their own website when they know nothing at all. Super helpful for creating leaders

Cons

Optin Monster has so many features, I don't think I will ever learn them all so if that is a con, there ya go.

Hayley
  • Industry: Mental Health Care
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 02/02/2023

Optinmonster is Great for Lead Gen

I really love the interface, the template options, and the inline campaigns and slide in pop ups are the best.

Pros

Templates are great to build from when creating pop up and inline campaigns

Cons

I do wish the price was a little lower because I do feel like comparable products are more affordable

Verified Reviewer
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
5

5
Reviewed on 09/06/2017

Simple and powerful

Pros

OptinMonster is a fantastic tool to create and publish interaction pop-ins on any website. We use it daily to attract leads on our landing pages. It's easy to use, and has a lot of features that others don't have, like exit intents, monster effects. Also, the targeting is super precise, with a lot various criterias.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 10/06/2019

A Real Iceberg!

Pros

I decided to try OptinMonster with a very specific goal in mind - their Exit Intent popups. However, thanks to the great content and tips that they creat, I soon realized this was the tip of the iceberg. There are several very advanced on-site retargeting features that can really do wonders to maximize conversions.

Cons

They lack official integration with SendGrid Marketing Campaigns.

Yocheved
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
2
Customer Support
3

3
Reviewed on 28/11/2018

Works well once up and running but terrible UI

The ability to capture email addresses via the tools OptinMonster provides is great but the UI could use a functionality upgrade.

Pros

Once you finally get it up and running, the ability to create pop ups and exit intents and top bars is great. It works as expected and it's nice to be able to a/b test.

Cons

The UI is terrible - editing a template requires clicking around aimlessly hoping you'll hit on whatever it is you need to be able to edit what you're trying to edit. There is no internal analytics - it relies on a connection with GA, so if you don't turn that on, you get no data on how it's performing.

Adam
Adam
  • Industry: Accounting
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
1
Functionality
2
Ease of Use
1
Customer Support
1

1
Reviewed on 11/10/2018

Let's be honest, it sucks.

Pros

They have a few CTA options so I guess that is a positive.

Cons

It's hard to use, support is slow, lots of bugs with their analytics, the builder is incredibly clunky. You're better off with many other tools. Don't waste your time.

Patrick
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 26/04/2018

I have been greatly pleased with this software and would highly recommend it overall.

Pros

For a first time user, I thought the documentation was outstanding. It was easy to implement on my blog. Whenever I had questions, there was always outstanding customer support. The software also offered easy integration with other products and my blog.

Cons

I find my self sometimes wishing there was a greater selection of templates. Although, I have been pleased with what is present available in the software.

Response from Awesome Motive

Hey Patrick,

Thank you for your kind review. I think our updates to the Builder in the near future will help you customize your campaigns even quicker and more intuitively. We're very happy to be working with you!

Please don't hesitate to reach out if we can help you with anything!

Replied 27/04/2018
Fabio
Fabio
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Weekly for Free Trial
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/09/2022

Very good results !

I’m very happy using this tool

Pros

Easy to use and configure, I’m very comfortable using this tool

Cons

Not yet for now, I have not seen any problem

Sarthak
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 24/08/2020

Best Plugin to Convert and Monetize Your Website Traffic

Pros

Super easy to use! The drag and drop builder is the best. Also, the best thing is that we don't need to make campaigns on the wpadmin, which would have been a bit more difficult as per my views.

Cons

Integration with other apps like email marketing could add some more marketing sites like Sendgrid.

Nate
  • Review Source
Value for Money
0
Functionality
3
Ease of Use
3
Customer Support
3

3
Reviewed on 06/12/2016

Not a bad start for capturing leads

Optin Monster is a pretty good, middle of the road value if you need to start capturing leads. It's a great solution for marketers lacking highly technical skills but needs to customize forms on landing pages. I think some of the pre-designed forms could be improved in looks, but other wise is a solid tool.

Deepesh
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
1
Customer Support
1

1
Reviewed on 13/01/2020

Not worth it

Pros

Nothing that stands out. Functionality cheaply available elsewhere

Cons

Minimal functionality and Bad Customer Support

Matthew
  • Industry: Machinery
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
1
Customer Support
1

1
Reviewed on 02/08/2023

Avoid!

I cancelled my subscription months ago and even had to get in touch with their team to cancel the direct debit which for some reason was set up twice, taking out a payment of £47+ every 2 weeks, turns out they are still taking the money and still haven't cancelled the direct debit on their end and are stil using and storing my bank details without permission

Pros

I liked how it "appeared to be professional"

Cons

Nothing you can't get for a 3rd of the price from other pop up generators

Response from Awesome Motive

Hi Matthew,

Thank you for reaching out about this issue and giving us the opportunity to make things right. This is certainly not the experience we want our customers to have, and we sincerely apologize for the issues you've faced with ongoing charges even after canceling your subscription.

To make amends, on August 3rd, our billing team refunded all payments going back to the charge on February 20th of this year. Additionally, all card details have been removed in full, as requested.

Once again, we apologize for the inconvenience you've faced and thank you for bringing this matter to our attention. If you have any further concerns or questions, please do not hesitate to contact our customer support team - we're here to help!

Thank you for your understanding and for allowing us to make things right.

Replied 09/08/2023
jason
jason
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
4
Customer Support
2

5
Reviewed on 13/04/2022

OptinMonster Review-2022

A nice & beginner-friendly tool for lead generation.

Pros

With the perplexing optin forms, Optin monster provides, it's easy to persuade subscribers to join the list which in the future can be monetized. For users like myself, the split-testing feature is very important as I get to figure out what is best for my forms. It's a great portal for my future endeavors.

It's easy to use and supports most 3rd party integrations.

Although they do not offer free plans, however, they have affordable pricing options starting from as low as $9 per month with intrusive features included( card abandonment forms, exit-intent popups, list segmentation just to name a few).

This will provide quality proceeds depending on your marketing skills and the size of your business. As a newbie, they even offer expert courses and other forms of assistance to avail yourself of your success experience.

There is no crash to this if you ask. OptinMonster is worth trying, however, they offer a 14-days refund policy, unlike their competitors. You can try it at no risk.

Cons

the customer support service is not fast. They respond to open time within days and that's not evident to me. Should improve on it and that's why I rated a 2 stars.

Diego
Diego
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 14/05/2022

Great for lead generation & automation

You can quickly get a campaign up and running, integrated with the tools you're already using for your marketing automation & CRM strategy. If you don't have experience, the pre-made templates will make it easy for you to customize it a bit and publish your campaign.

Pros

Great for building email lists and nurture your leads. Is a good low-cost and easy to implement solution, specially if you are a startup. There is a bit of a learning curve but once you get it, you will master most of its features.

Cons

As you are using a plugin, your site performance will decrease. If you care for SEO, make sure to use a good hosting company. I don't really have any complaints with Optinmonster. Bear in mind that they only offers email support. If you need help, you will have to wait for assistance but I must say their customer support is great.

Becky
Becky
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
0

5
Reviewed on 26/01/2019

Optinmonster helps you get your website forms right

Optinmonster makes it very easy to put beautiful forms on your website and pop them when, where, and how you need them on your websites. They integrate with email marketing software platforms easily, and there is always Zapier if they don't happen to be integrated with the platform you use.

I have been a customer for 3+ years, and despite the fact that I can better design forms, I still prefer to use them for my customer optin information collection. The many different ways you can have a form display on your website keep me as a customer.

Pros

I started using Optinmonster because I couldn't design a good looking form and I couldn't get it to open / pop when I wanted it to. I needed something that looked better than what I could get from my email marketing software and I needed to make it appear when and how I wanted it to. This is easily accomplished with Optinmonster!

Cons

They don't update their form designs very often and if you want to have the same form used on different pages or in different ways (on click vs exit intent) then you have to design a new form and set it up for each individual interaction scenario you need.

Brian
Brian
  • Industry: Staffing & Recruiting
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 22/09/2022

I love Optin Monster

Very pleased with Optin Monster. The customer service is truly outstanding. One time I was struggling making a custom form and they actually had someone do custom CSS and HTML for me! Was awesome

Pros

You could teach this software to someone who has never used a form builder in their life before. It is simple and easy to use. While also being very effective,

Cons

What I wish this software had is the ability to upload files to the forms. So people could submit files for specific pages and what not.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/04/2018

Great software

Pros

OptinMonster is super easy to use and works extremely well. I've used it for 3+ years and the functionality has gotten even better since I started.

Cons

It's hard to write cons for OptinMonster. The price is right. It's simple to use. It runs really quickly. And when I have a support question, they answer it expertly and really quickly.

Response from Awesome Motive

Thank you so much for your kind words! We're thrilled to have you as a customer! Don't hesitate to reach out to us via Support if you ever have any issues that we can assist you with. :)

Replied 12/04/2018
Verified Reviewer
  • Industry: Environmental Services
  • Company size: Self Employed
  • Used for 1+ year
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 07/08/2018

Great upside, depending on your web platform and aims

Impressed with the product, I can see the value it would add to higher traffic websites.
As an earlier stage venture, it was probably overspec for my needs.

Pros

Slick, advanced technology for pop-up opt-in forms. Easy to create good-looking, smart forms with really impressive functionality. Exit intent is the most technologically impressive, but I thought the sidebar and embedded forms were the most practical. Great that it plugs into email marketing software like MailChimp and the like, avoids the need for using Zapier or a more manual workaround. The form creation menus were mostly self explanatory and straightforward.

Cons

I'm likely an anomaly, but I had trouble getting it to work consistently with the website builder I use (Strikingly). The pop-ups usually worked, but the embedded forms often didn't load. I'm still impressed with the technology, but it's worth thoroughly testing that the opt-ins work correctly on your website before committing, especially if you intend to buy one of the more expensive plans.

Rocky
Rocky
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
3
Customer Support
4

4
Reviewed on 24/06/2018

Quick and easy lead generation software that anybody who knows Wordpress can use

So many useful features. It's one of the few pieces of software where I use about 80-90% of it's features.

Pros

Optin Monster is a great, low-cost alternative to capturing leads on your website. The free version has a lot of what the average startup will need. And the pro version does some incredible things like A/B testing automatically. What I like is how simple it is to set up the landing pages, opt-ins, and thank you pages. I gave it to my clients to play with, and they were up and running with the software!

Cons

I don't really have any complaints with Optin monster. It works, there's frequent updates that makes the software better, and the free version is a excellent taste for many startups. Maybe one thing I don't like is the free version has the optin monster logo... but it's a free version for a reason.

Irfanudeen
Irfanudeen
  • Industry: E-Learning
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
3
Ease of Use
4
Customer Support
3

4
Reviewed on 27/04/2022

Monsterous Lead generation and optimization tool

I learn a lot about lead automation and lead optimization with the help of OptinMonster. It integrates with all my LMS and CRM tools to deliver the best output.

Pros

The best about OptinMonster is they offer freemium services to know about the platform. OptinMonster is the best tool for the beginners who aspire to became a blogger, data miner, lead generator. It run the campaigns very effectively and the performance is at par with the high paid applications in the market. It offers various integration support and plugin supports.

Cons

The customization of the fields is little in the OptinMonster. The chat support takes time to respond in my time zone, apart from this everything is at best in OptinMonster.

Shane
Shane
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 24/10/2022

So happy I came back to OptinMonster

The software is excellent, and the service is exceptional!

Pros

Re-capturing Blog browser attention and getting them to optin for content upgrades is the best feature.

Cons

OptinMonster is fairly simple to use so no complaints.

Alternatives Considered

Sumo, OptiMonk and Kartra

Reasons for Choosing OptinMonster

To increase my optin rate on Blog posts for upgraded content ebooks.

Reasons for Switching to OptinMonster

Ease of use and price discount coupon
Tohibullah
Tohibullah
  • Industry: Information Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/12/2018

OptinMonster: Giving a better return on money invested

Pros

This is the team also behind two other popular WordPress plugins: WPForms and MonsterInsights. The combination of three, OptinMonster along with WPForms and MonsterInsights, should give a competitive advantage when it comes to web development and internet marketing endeavors. When it comes to OptinMonster, cool features including Content Locking wherein a user is asked to enter his or her credential (say email) after consuming a part of content is great. It is a human tendency to finish a particular activity once started, and OptinMonster leverages many such human psychologies, giving a better return on money invested.

Cons

There is no free version of OptinMonster available unlike WPForms which has a free lite version.

Julieanna
Julieanna
  • Industry: Market Research
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
3
Customer Support
1

3
Reviewed on 11/06/2021

OptinMonster Bait and Switch

OptinMonster sold me lifetime access (when it was new), to their platform back in 2014. In 2015, they transitioned to SaaS and I was welcomed. In 2021, I was contacted out of the blue and told that unless I wanted to pay the very low cost of $1,430/year, I would lose access to my service. Unfortunately, this is indeed, what happened. You can read about my experience here:[SENSITIVE CONTENT HIDDEN]. At best, this company has horrible business practices. Buyer beware and be sure to search "Optinmonster and BBB" as well as go to ripoffreport.com.

Pros

Thought it was a lifetime purchase, so was really happy with this purchase for 7 years.

Cons

It was somewhat difficult during the transition from plugin to SaaS,--and, of course, what I disliked the most was that OptinMonster turned out to be a "bait and switch" scam,--offering a lifetime subscription when they were "new," and then revoking access to their platform when I did not purchase another subscription to something I already had purchased a lifetime subscription to.

Camille
Camille
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
4
Customer Support
3

4
Reviewed on 26/04/2018

Keep it simple when using this tool

Great tool for driving conversions. You can launch tactics FAST.

Pros

Optinmonster is easy to use. They have great templates, you can copy and paste HTML/CSS in. Native Google Analytics integration makes tracking a breeze, and the setting triggers is super easy.

Cons

This tool breaks more often than it should. Every A/B test I've tried to run has technical issues. I've had pop-ups trigger when they shouldn't. CSS doesn't always play nicely. If you keep it super simple, you're good to go. If you try to get fancy with development and design, you might run into some trouble.

Response from Awesome Motive

Hey Camille,

Thanks for the review. I think most if not all of your concerns will be addressed in some of our future updates to the Builder. :)

Thanks again for working with us. Don't hesitate to reach out if we can help you with anything.

Replied 27/04/2018
Brandon
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
3
Customer Support
5

4
Reviewed on 05/04/2018

Lots of templates but not very customizable

Pros

OptinMonster is a great lead gen tool for exit intent, slide-in CTA, lightbox popups, etc. The user interface and building a popup took me a little while but once I got the hang of it, not so bad. Also, whenever I've had questions or needed help their support team responded very quickly.

Cons

The biggest drawback is their templates are not very customizable. You can change colors of buttons and background colors and insert your own image but the templates I tried, the platform doesn't allow you move things around to get the pixel-perfect design I want. For example, inserting an image was locked into place basically without being able to crop it if necessary or move it closer or further away from other elements. Other competing software does offer that capability.

Mohan Lal
Mohan Lal
  • Industry: E-Learning
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/05/2022

Software to help you collect leads effectively on your Website

Experience with using OptinMonster for generating leads has been good. Optin Monster has various campaign types, pre-built templates, and drag n drop builder which makes it easy to create lead generation campaigns with it.

Pros

There are various things I like about OptinMonster including drag & drop builder, tons of pre-built templates, various options for campaign types, and the Yes/No forms.

My favorite part about the software is that it has tons of display options or targeting rules that you can set for your Campaign, this allows you to show relevant campaigns to the user, which in turn helps in improving the overall conversion rate.

Cons

There is nothing that I dislike about OptinMonster

Lucas
Lucas
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
3
Customer Support
3

3
Reviewed on 27/05/2019

Fake Reviews

Pros

It does the job for the most part, easy to use, pretty straight forward. Works like most apps (Mailchimp Etc.)

Cons

When you look at the reviews on this product you can tell it's deceptive. If you're in the industry you know all the ways to manipulate everything, and right off the back, the first review is bashing this product. The next two give it a 5 star review except it sounds way to good to be true. To top it off the company gives thanks to the person who supposedly gave the review and twice it says thank you Thomas? I mean come on. The odds of two people giving a 5 star review and they were both named Thomas? Good try Optinmonster, if they new better, they would know that if we are in the business, we no how deceptive it can be. They need a new editor because the one you have now just got you caught up as a fraud.

Michele
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/03/2019

Love OptinMonster!

What I like most about this software is that you can easily integrate and make edits to your site's pop ups. We have a pop up that I've set to appear 30 seconds after you land on our homepage. It's opts customers to sign up for our email newsletter (the incentive is that they will be entered into our monthly giveaway). The list of emails goes straight to our email marketing tool so I can easily pick a winner every month. I also have an exit intent pop up that appears whenever you are on certain pages of our site and move your mouse to close out. It's very easy to edit this pop up as I often make changes to it. My experience with OptinMonster has been great. I'm really glad they have an option to A/B test pop ups. Very happy I chose OptinMonster!

Pros

Integration was super easy. It's also very easy to edit currently running pop ups (no need to have a developer push anything new to code- simply log in to optinmonster's website, swap out an image or change some text and watch it update on your website in real time). They have exit intent pop ups which we utilize (and you can choose what pages on your site you want certain ones to show up on). There's analytics built in so you can see how your pop ups are doing. You can A/B test. They do it all!

Cons

Can't have unique promo codes generate. For instance, I can't have a unique promo code pop up for every customer. We have an exit intent cart saver pop up that gives customers a 5% off coupon code. I have to monitor the coupon websites around the web such as "retail me not" to make sure the promo code doesn't show up on there (it always does). Then I have to go and change the promo code. If OptinMonster had the option for unique promo codes this wouldn't happen.

Luke
Luke
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 22/10/2018

Stacks of templates, simple to use

Customer service is solid and you're given handle tips on how to improve conversion in their regular email blasts. The price is pretty much unbeatable for what you get so would definately recommend.

Pros

Right from the start you're given solid templates that are easily tweaked to suit your brand. Within minutes we had our first campaign live which gave us instant traction.

Cons

There is a custom code version of this tool which is great, but we wanted to try an advanced feature that didn't come standard (in the particular way we'd like it) and would have taken some of our developer time. So could be done, but we just wanted to move a little quicker.

Verified Reviewer
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 09/07/2019

I rely on this everyday on my website

Pros

It's intuitive, easy to use and very effective.

Cons

It's a bit pricey, but there are good deals they offer and it's certainly very valuable and worth it.

John
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 24/09/2019

A conversion magnet!

I was using OptiMonk for over 2 years and their product, support and pricing was very bad.

I switched to OptinMonster and things are now running smoothly and my leads have increased 5 X!

I would highly recommend this software if you are serious about getting more leads with less headaches.

Pros

- Ease of use
- Constant updates
- Great support

Cons

- The analysis around conversion wasn't the best but the last update that was made fixed this issue and now we have all the live stats that we need!

Heiko
Heiko
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 09/10/2019

Lead-Generation Made Easy

Pros

OptinMonster gives you serveral options to setup customized forms / screentakeovers etc. to collect leads in multiple ways on your website. With a few clicks you can setup the connection to your email-marketing-software to store your new subscribers.

Cons

Roughly 2 years ago they changed their interface and the way you set up optins completly from one day to another. At this point the new interface was quite unfamiliar.

Alfredo
Alfredo
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 04/12/2018

Amazing software!

The company I used it for, really reaped its benefits! The experience was great, not just with the application itself but their service is wonderful!

Pros

This software is a MUST-HAVE for your website if you're serious about putting forth a functional inbound strategy. It's very easy to use and setup. The notification builder is great and intuitive, as well as the reporting feature.

Cons

Can't say that I have any cons I'd like to write about, it is flawless!

Verified Reviewer
  • Industry: Logistics & Supply Chain
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/09/2022

Great service and tools

Pros

We currently like the pop up tools to help us generate leads

Cons

We dont currently dislike anything about opt in monster

Shivansh
Shivansh
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 14/12/2022

Very practical and helpful tool...for sure...!

Pros

It's simple to use OptinMonester. Even if you have no prior expertise with this kind of campaign you should go after, it provides step-by-step directions on how to create a distinctive marketing campaign from beginning. So yeah, very handy! Also, it's easy-to-use and powerful than most competitor tools.

Cons

One drawback is that you find it extremely difficult to design a form that allows users to upload files with Optinmonster. I frequently want to develop a form where users must upload a file and that's a problem right there.

Verified Reviewer
  • Industry: Education Management
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 07/05/2018

Opt-in Monster is great at providing quick conversion data and comparing programs to each other

Pros

I like how easy it is to get campaigns up and running within Opt-in Monster over to our website. It never takes me more than 15 minutes to get a basic opt-in for webinar registration up and running. The reporting is also useful and is a quick way to get data on what's getting the most conversions and what isn't.

Cons

We've had a couple of issues with Marketo form integration, but overall our experience with Opt-in Monster is very positive and I would recommend it.

76 reviews

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