--- description: Review of Adobe Target Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Adobe Target | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Adobe Target](/software/330966/adobe-target) # Adobe Target Canonical: https://www.softwareadvice.com.au/software/330966/adobe-target Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/330966/adobe-target?page=2) > Adobe Target is a rule-based UX research solution for marketing teams. It helps users engage customers by creating and sending customized messages and offers. The software offers features such as location-based targeting, A/B testing, cross-selling, automated behavioral targeting, testing parameters, predefined test segments, reports and more. It can also flag new and returning users, as well as link multipage tests across various channels, web pages and marketing features. > > Verdict: Rated **4.0/5** by 6 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.0/5** | 6 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.5/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing Details**: Prices vary according to the plan. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, French, German, Hebrew, Italian, Japanese, Korean, Portuguese, Russian, Slovak, Spanish, Thai - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Alerts/Notifications - Audience Targeting - Behavior Tracking - Behavioral Targeting - Campaign Segmentation - Content Generation - Contextual Targeting - Conversion Rate Optimisation - Conversion Tracking - Customer Profiles - Customer Segmentation - Data Visualization - Drag & Drop - Experience Management - Generative AI - Geotargeting ## Integrations (3 total) - Adobe Analytics - Adobe Experience Manager - Adobe Real-Time CDP ## Support Options - Email/Help Desk - Knowledge Base - Chat ## Category - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) - [Generative AI Tools](https://www.softwareadvice.com.au/directory/4616/generative-ai/software) - [AB Testing Tools](https://www.softwareadvice.com.au/directory/4727/ab-testing/software) ## Alternatives 1. [Mida.so](https://www.softwareadvice.com.au/software/445570/mida-so) — 4.6/5 (43 reviews) 2. [ConvertCart](https://www.softwareadvice.com.au/software/162406/convertcart) — 4.8/5 (45 reviews) 3. [Croct](https://www.softwareadvice.com.au/software/514707/Croct) — 4.9/5 (13 reviews) 4. [Instapage](https://www.softwareadvice.com.au/software/139951/instapage) — 4.5/5 (365 reviews) 5. [Unbounce](https://www.softwareadvice.com.au/software/64525/unbounce) — 4.5/5 (257 reviews) ## Reviews ### "Great Optimization/Testing/Personalization Platform" — 5.0/5 > **tim** | *5 June 2023* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Target makes it easy to test different UI/UX changes on the fly. We can retain a high level of testing velocity. This also allows us to deploy personalization quickly avoiding any bottlenecks with development. > > **Cons**: Target is pricey. This is the hey to remember. Yes, Adobe products like Target can be costly, however you should be looking to calculate ROI on the tool using testing fairly easy. While we spend a lot of money on the product itself, we make it back 10x because of our always be testing strategy. > > It's a great product and easily deployed. ----- ### "Fundamental complement of the Adobe suite but difficult to integrate with other adobe tools" — 4.0/5 > **simone** | *25 June 2023* | Luxury Goods & Jewelry | Recommendation rating: 7.0/10 > > **Pros**: Visual editor is easy to use, even the setup of a/b test is facilitated and immediate the tracking of results, the customization of content is simplified if it is carried out on adobe experience manager > > **Cons**: The implementation of audience exchange with other Adobe tools such as Adobe Campaign and Adobe Analitycs requires developments and customizations that can make adoption difficult > > The tool is a must-have in a full-stack Adobe context, especially in synergy with Adobe Experience Manager. CRO results are measurable and lead to optimizations that would otherwise be difficult to implement. The setup to make the tool synergistic with other Adobe tools such as Campaign or Analytics is to be taken into account and needs for a qualified sysyem integrator ----- ### "Good platform" — 3.0/5 > **Dina** | *1 May 2025* | Publishing | Recommendation rating: 5.0/10 > > **Pros**: It has a lot of features that can be used across the organization, which is an important feature for us > > **Cons**: It isn't very easy to use and even with training there was still a lot we needed to learn from it which is a big deal ----- ### "A/b-testen voor alle maturity levels" — 4.0/5 > **Stefan** | *7 November 2022* | Insurance | Recommendation rating: 9.0/10 > > **Pros**: "Auto-alocate to best experience" is een fijne feature binnen Adobe Target. Op basis van een AI-model bepaalt Adobe Target dan welke variant hij laat zien aan welke gebruiker. Zo weet je dat je het maximale resultaat bereikt voor iedere bezoeker.Verder vind ik het een voordeel dat iedereen in staat is om een test op te zetten. Met een klein beetje training kun je al een test opzetten. > > **Cons**: Het nadeel aan Adobe Target vind ik dat ze alleen integraties hebben met Adobe Analytics. Ik zou het ook fijn vinden om de data makkelijk naar Google Analytics te kunnen pushen. Nu moest ik daarvoor een custom dimension aanmaken en een dataLayer.push doen. > > Of je nu veel ervaring hebt met a/b-testen of weinig: iedereen is in staat om een test op te zetten in Adobe Target. Ik vind Adobe Analytics erg complex, maar deze tool daarentegen is veel intuitiever. Een pluim voor Adobe in dit geval. ----- ### "Audience segmentation software" — 4.0/5 > **Diego** | *18 January 2024* | Real Estate | Recommendation rating: 7.0/10 > > **Pros**: The main thing is to be able to segment customers according to their age, gender and behavior. It also allows to generate new digital experiences according to their interests. Not to mention its ease of use. > > **Cons**: Cost is not an option for small businesses. Large companies can take advantage of all its benefits. > > In my case I helped to acquire the product in a work meeting, based on more specific technical data, and this software was determined that promised to meet the goals. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/330966/adobe-target?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/330966/adobe-target) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data