Grammarly Business is a web-based communication management and written content curation system that helps businesses...
Software Advice offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Learn more
About Adobe Analytics
Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.
- Collect and ingest behavioral data in real-time from your web and mobile channels.
- Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys.
- Integrate and share insights, segments, and outputs from your data across other business applications.
Adobe Analytics pricing
Adobe Analytics does not have a free version but does offer a free trial.
Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
Yes
Alternatives to Adobe Analytics
Microsoft Power BI is a comprehensive data visualization tool that forms part of the Power Platform suite of products....
Microsoft Excel is a productivity solution that helps businesses of all sizes create spreadsheets to organize data and...
Tableau is an integrated business intelligence (BI) and analytics solution that helps to analyze key business data and...
Statistix is a on-premise statistical analysis solution, designed to help businesses perform data manipulation and...
Datorama by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple...
Adobe Analytics Reviews
Feature rating
5 reviews of 229
View all reviews
Yavuz Selim
- Industry: Consumer Goods
- Company size: 10,000+ Employees
- Used Daily for 2+ years
-
Review Source
4
Reviewed on 15/08/2023
Great Tool
We have many data sources to be employed at our disposal and we are using them to monitor country websites.
Pros
I like the way it showcases data in its form and provide detailed information as much as possible.
Cons
Dimensions vs Metrics, the difference between them is not clear such as the case in the Google Analytics.
Md. Tanvir Bin
- Industry: Education Management
- Company size: 501–1,000 Employees
- Used Daily for 1-5 months
-
Review Source
5
Reviewed on 10/11/2023
I can produce predicted insights with Adobe Analytics smoothly
The user interface is really straightforward to use, and obtaining reports is pretty easy.
Pros
I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool.
Because of Adobe Analytics' great degree of customization, I am able to create reports and dashboards that are customized to our specific digital requirements for smooth operation.
Cons
Occasionally it becomes clunky. Price comparatively high. It is difficult to combine Adobe Analytics with other platforms, such as Google Analytics.
Alternatives Considered
Google Analytics 360Reasons for Choosing Adobe Analytics
In comparison to the tidy user interface of Adobe Analytics, the UI of Microsoft Power BI is far poorer.Switched From
Microsoft Power BIReasons for Switching to Adobe Analytics
It provides further information about data collection and deployment.
Roberto
- Industry: Automotive
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
-
Review Source
5
Reviewed on 19/12/2024
Powerful but Requires Expertise for Setup
Adobe Analytics offers powerful features like customizable dashboards that can be easily downloaded in CSV and PDF formats and provides real-time analysis with a minimal 40-45 minute delay. However, the tool's initial setup can be challenging without the support of an Analytics specialist.
Pros
Customizable dashboards downloadable in CSV and PDF format.
Real-time analysis with only a 40-45 minute delay.
Cons
Without an Analytics specialist it's hard to set up the tool
Benjamin
- Industry: Education Management
- Company size: 51–200 Employees
- Used Monthly for 2+ years
-
Review Source
2
Reviewed on 13/07/2021
Expensive, buggy, and not intuitive.
Very poor. We were customers for over 5 years, but recently have began experiencing serious issues with basic analytics reporting. Adobe Target became entirely unused when our company discovered that the free version of Google Optimize was superior. The toolset is far too cumbersome to train new analysts to be familiar with - even those with strong experience in other BI tools.
Pros
The basic metrics such as users/sessions (which they arbitrarily call "Visits") seem to match up with other analytics software when compared.
Cons
Adobe Target does not communicate automatically with Adobe Analytics, even after paying $100k+ per year for these tools. We are constantly messaging support to get basic features "turned on". Support is not ready to help troubleshoot simple, but critical issues such as broken conversion tracking. The software requires updates too frequently, and will cease working altogether if these updates are not installed.
Mariia
- Industry: Computer Software
- Company size: 10,000+ Employees
- Used Daily for 2+ years
-
Review Source
5
Reviewed on 17/10/2024
Great tool for site metrics analysis
I use Adobe Analytics to build comprehensive reports for site metrics, explore data and work with different team to set up tagging (elements, events).
Pros
Adobe Analytics UI and workspace experience - easy to build very detailed panels and dig into data points as deep as needed.
Cons
Nothing specific, it's great for data analysts and report developers
