--- description: Review of ZoomInfo Marketing Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: ZoomInfo Marketing | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Buyer Intent Software](/directory/4625/buyer-intent/software) > [ZoomInfo Marketing](/software/357297/zoominfo-marketingos) # ZoomInfo Marketing Canonical: https://www.softwareadvice.com.au/software/357297/zoominfo-marketingos > ZoomInfo MarketingOS is a demand side platform (DSP) and buyer intent solution that helps businesses streamline processes related to display advertisement management, conversion rate optimization, visitor tracking, and more on a centralized platform. It allows team members to identify sales-ready lead research topics, trigger marketing campaigns, and optimize forms. ZoomInfo MarketingOS offers a built-in chatbot, which lets employees convert visitors, optimize website engagement, generate real-time company insights, and track on-page behavior. It facilitates integration with several third-party solutions, such as Salesforce, Zoho, HubSpot, and more. > > Verdict: Rated **4.3/5** by 4 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 4 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 3.7/5 | Based on overall reviews | | Value for Money | 3.5/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: ZoomInfo - **Location**: Vancouver, US - **Founded**: 2000 ## Commercial Context - **Target Audience**: Self Employed - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: Australia, Canada, Finland, France, Germany, Ireland, Netherlands, New Zealand, Singapore, Sweden, Switzerland, United Kingdom, United States ## Features - AI/Machine Learning - API - Activity Dashboard - Activity Tracking - Ad Inventory Management - Ad hoc Reporting - Alerts/Notifications - Audience Targeting - B2B Lead Generation - Behavior Tracking - Bidding Strategies - Budget Management - Built-In Database - CRM - Calendar Management - Campaign Analytics - Campaign Management - Campaign Personalization - Campaign Tracking - Competitive Analysis ## Integrations (1 total) - HubSpot CRM ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Buyer Intent Software](https://www.softwareadvice.com.au/directory/4625/buyer-intent/software) ## Related Categories - [Buyer Intent Software](https://www.softwareadvice.com.au/directory/4625/buyer-intent/software) - [Demand Side Platform (DSP) Software](https://www.softwareadvice.com.au/directory/4414/demand-side-platform/software) - [Lead Management Software](https://www.softwareadvice.com.au/directory/1682/lead-management/software) - [Marketing Analytics Software](https://www.softwareadvice.com.au/directory/1702/analytics-tools/software) - [Account Based Marketing Software](https://www.softwareadvice.com.au/directory/4394/account-based-marketing/software) ## Alternatives 1. [EngageBay CRM](https://www.softwareadvice.com.au/software/83835/engagebay) — 4.7/5 (907 reviews) 2. [Cognism](https://www.softwareadvice.com.au/software/175843/cognism) — 4.7/5 (255 reviews) 3. [Apollo.io](https://www.softwareadvice.com.au/software/428803/apollo-io) — 4.5/5 (387 reviews) 4. [ZoomInfo Sales](https://www.softwareadvice.com.au/software/200338/zoominfo-salesos) — 4.1/5 (317 reviews) 5. [Marketo Engage](https://www.softwareadvice.com.au/software/21522/marketo-engage) — 4.3/5 (710 reviews) ## Reviews ### "Marketing leading account and lead intelligence" — 5.0/5 > **Verified Reviewer** | *13 November 2023* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: - broad range of accounts and leads - intent information is valuable - intuitive user interface > > **Cons**: - limited contacts outside of North America - high price point / user limitations - cross user collaboration seems broken. Not able to share lists/filter settings > > Zoominfo replaced many hours of tedious manual work at our organisation. It's super easy to get started and use but also has a depth of features and functionality that make it worth the investment. ----- ### "ZoomInfo review" — 5.0/5 > **Farhan** | *11 January 2023* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: ZoomInfo helps to enrich the data with the most accurate info and this really helps to minimize the number of fields on website > > **Cons**: The ZoomInfo UI although is fine but can improve to make it more useful as an Iframe on CRM > > Overall I am highly satisfied with Zoominfo and there are easy connectors available with most marketing automation systems from implementation pov ----- ### "Zoominfo review" — 3.0/5 > **Rajat** | *12 February 2023* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: You can see the buying intent current management and their details > > **Cons**: Interface is cluttered with unwanted information > > Good option for account based marketing ----- ### "Making Zoominfo working for me\!" — 4.0/5 > **Sandy** | *14 August 2022* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: My favorite part is that it merges with Hubspot and I can transfer information between the two softwares. > > **Cons**: It does not always have the most up-to-date information about companies or contacts. ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/357297/zoominfo-marketingos) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data