--- description: Review of SAS Customer Intelligence 360 Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: SAS Customer Intelligence 360 | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [SAS Customer Intelligence 360](/software/358275/sas-customer-intelligence) # SAS Customer Intelligence 360 Canonical: https://www.softwareadvice.com.au/software/358275/sas-customer-intelligence Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/358275/sas-customer-intelligence?page=2) > SAS Customer Intelligence 360 is a multichannel marketing hub for the modern marketing organization. Offering a suite comprised of modular components (SAS 360 Engage, SAS 360 Discover, SAS 360 Plan, and SAS 360 Match) SAS Customer Intelligence 360 combines both direct and digital campaign management into one solution. Using the customer data gathered from detailed online behavior data in combination with customer data from other offline channels, SAS Customer Intelligence builds a complete view of the customer and their behavior, enabling marketers to convert this information into successful offers and campaigns. With SAS Customer Intelligence 360, marketers have a complete view of everything needed to optimize the individual customer journey, helping brands to deliver a consistent customer experience over all channels, both digital and direct. As a result, brand marketers can use everything they know about a customer to create more relevant, targeted, and individualized communications. Integration of online and offline data using SAS Customer Intelligence 360 allows marketers to gain a rich, multichannel customer understanding. With our hybrid architecture, SAS Customer Intelligence 360 allows organizations to leverage data from all customer channels to benefit the entire enterprise. SAS Customer Intelligence 360 provides a built-in, easy to use guided analytics capability that empowers true predictive marketing. These guided analytics capabilities include automatically derived segmentation and applied optimization that augment the intelligence that marketers already have about their customer base, enabling them to make more strategic decisions for their campaigns. SAS Customer Intelligence 360 includes analytics that give marketers a forward-looking view of their customers’ journeys, aiding marketers in identifying which business drivers are most significant and how they will perform in the future. With activity maps, marketers can account for how customers move across inbound and outbound channels, stitching together digital and traditional data to create a complete customer profile. Agile strategic marketing planning with SAS Customer Intelligence 360 allows easy access to detailed campaign information to help marketers select the best options during the planning stages of marketing campaigns. In addition, SAS Customer Intelligence 360 provides real time visibility into marketing process and timelines, optimizing marketing workflows and facilitating collaboration across all contributors. Marketers can also use SAS Customer Intelligence 360 to spend their marketing dollars more effectively, as SAS helps marketers avoid expensive tagging costs by embedding a single line of HTML code in each webpage instead of form and field level tagging like most online analytics vendors require. The modular design of SAS Customer Intelligence 360 allows brands to start small and add additional capabilities when needed. With SAS 360 Discover, individual customer interactions can be turned into customer-centric knowledge using dynamic data collection. SAS 360 Engage effectively targets and delivers offers to customers who have interacted with a brand over various channels. SAS 360 Plan optimizes marketing operations from each end, including strategic planning and budgeting, resource management, and global marketing execution. With SAS 360 Match, stories can be derived from advertising data, ensuring success via narrow and accurate ad forecasting. > > Verdict: Rated **4.9/5** by 8 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 8 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.9/5 | Based on overall reviews | | Features | 4.9/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: SAS Institute - **Founded**: 1976 ## Commercial Context - **Starting Price**: USD 8,000.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: o SaaS – continuous monthly release o Flat Rate Annual Fee / Consumption based o 12-month minimum, but support multi-year o Module pricing is metric based o Costs vary by module, start as low as 8k/year o SAS has hard costs associated with the service o Usage is metered \& supports bursting / overages o Pricing is by module, selling is by capability o ”Pay as You Go” option in process - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Croatian, Czech, Danish, Dutch, English, European Portuguese, French, German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Serbian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Traditional Chinese, Turkish - **Available Countries**: Albania, Algeria, Angola, Anguilla, Antigua and Barbuda, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Benin, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Burkina Faso, Cameroon and 102 more ## Features - A/B Testing - API - Access Controls/Permissions - Action Management - Activity Dashboard - Activity Planning - Activity Tracking - Ad Inventory Management - Ad Optimization - Ad hoc Query - Ad hoc Reporting - Advertising Management - Alerts/Notifications - Approval Process Control - Approval Workflow - Asset Categorization - Asset Library - Asset Lifecycle Management - Asset Sharing - Assignment Management ## Integrations (84 total) - AWS Amplify - AWS AppSync - AWS Cloud Map - AWS Cloud9 - AWS CloudFormation - AWS CloudTrail - AWS CodeCommit - AWS CodeDeploy - AWS CodePipeline - AWS Config - AWS Control Tower - AWS Cost Explorer - AWS Device Farm - AWS Direct Connect - AWS Elastic Beanstalk ... and 69 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software) - [MRM Software](https://www.softwareadvice.com.au/directory/1698/mrm/software) - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) - [Campaign Management Software](https://www.softwareadvice.com.au/directory/2878/campaign-management/software) - [Audience Response Software](https://www.softwareadvice.com.au/directory/4703/audience-response/software) ## Alternatives 1. 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Powerful data insights and targeting. Takes some learning early, but very useful once configured. ----- ### "Great MarTech solution to manage marketing related data, build segments and audiences, and orchestrate personalized comms." — 5.0/5 > **Verified Reviewer** | *19 August 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: It's a great solution to manage data for marketing purposes, build segments and audiences, and orchestrate communications. It works very well with both on-prem and cloud databases without the need to copy data, just pulling metadata. It also integrates with other channels like Salesforce or Brazr. > > **Cons**: The interface is probably not the best. It could be improved to be more intuitive and friendly. I've seen improvements, which is great because you can see it's a solution that gets constant enhancements, but it still has areas of opportunity. ----- ### "SAS Customer Intelligence" — 4.0/5 > **Seddik** | *29 March 2018* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: •Open data model •Dynamic data collection •Post-data-collection contextualization •Anonymous behavior capture •Predictive models, forecasting and goal-seeking routines •Dynamic content placement > > **Cons**: Pricy for medium and small firms. Tough to learn. Not user friendly. Can have better visualizations. ----- ### "SAS Customer intelligence 360 Review" — 5.0/5 > **Karen** | *25 August 2025* | Biotechnology | Recommendation rating: 9.0/10 > > **Pros**: Keeping up to date on the best ways to get my work done. I can always depend upon SAS Customer intelligence 360. > > **Cons**: There's an atmosphere; I've noticed of... perhaps some utilities not being available for the long haul. Perhaps not true. SAS has been around for a long time and is still the best option for my work. > > They are the best. Even when it comes to questions about new stuff. I asked about Artificial Intelligence and was able to understand "prompting" Copilot because of SAS Customer Intelligence. ----- ### "SAS Customer Intelligence 360 Review" — 5.0/5 > **Anna** | *18 June 2024* | Leisure, Travel & Tourism | Recommendation rating: 10.0/10 > > **Pros**: Their customer service is very good and they'll try their utmost best too do the job right to please their clients, even if the employees have to work overtime. > > **Cons**: Honestly, I do not find any fault with SAS Customer Intelligence 360. > > At SAS Customer Intelligence 360 you can count on them to organize and assist your business to progress by the necessary ways such as designing, advertising and more for your business. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/358275/sas-customer-intelligence?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/358275/sas-customer-intelligence) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data