--- description: Review of Optimal Workshop Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Optimal Workshop | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Prototyping Tools](/directory/4364/prototyping/software) > [Optimal Workshop](/software/358891/reframer) # Optimal Workshop Canonical: https://www.softwareadvice.com.au/software/358891/reframer Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/358891/reframer?page=2) > Optimal is a comprehensive user insights and UX research platform that transforms how businesses understand and engage with their customers. Whether you're designing new products, optimizing existing experiences, or validating strategic decisions, Optimal helps teams create exceptional user experiences that drive business growth. With Optimal, you can gather real user insights to test, validate, and optimize your products, prototypes, designs, and digital experiences. From usability testing to concept validation, our platform makes UX research fast, accessible, and impactful – so your team can uncover actionable insights in days, not weeks. Join thousands of teams and industry leaders like Apple, Netflix, Amazon, Spotify, Nike, and Lego who rely on Optimal to make confident, user-centered decisions. > > Verdict: Rated **4.4/5** by 7 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 7 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Optimal Workshop - **Location**: Wellington, New Zealand - **Founded**: 2007 ## Commercial Context - **Starting Price**: USD 199.00 - **Pricing model**: Per User (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: Albania, Andorra, Anguilla, Antigua and Barbuda, Argentina, Aruba, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia and Herzegovina, Brazil, British Virgin Islands, Bulgaria, Canada, Cayman Islands and 84 more ## Features - API - Analytics - Annotations - Categorisation/Grouping - Collaboration Tools - Commenting/Notes - Content Management - Customisable Branding - Customizable Questions - Data Collection - Data Import/Export - Data Visualization - Drag & Drop - Heatmaps - Multi-Channel Distribution - Qualitative Comparative Analysis - Quantitative Analysis - Real-Time Data - Reporting/Analytics - Search/Filter ## Integrations (1 total) - Figma ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Prototyping Tools](https://www.softwareadvice.com.au/directory/4364/prototyping/software) ## Related Categories - [Prototyping Tools](https://www.softwareadvice.com.au/directory/4364/prototyping/software) - [Survey Software](https://www.softwareadvice.com.au/directory/4503/survey/software) - [Digital Experience Platforms (DXP)](https://www.softwareadvice.com.au/directory/4428/dxp/software) - [UX Software](https://www.softwareadvice.com.au/directory/4258/ux/software) - [Qualitative Data Analysis Software](https://www.softwareadvice.com.au/directory/4695/qualitative-data-analysis/software) ## Alternatives 1. [Lucky Orange](https://www.softwareadvice.com.au/software/324513/lucky-orange) — 4.7/5 (260 reviews) 2. [Hotjar](https://www.softwareadvice.com.au/software/136486/hotjar) — 4.6/5 (539 reviews) 3. [XM for Strategy & Research](https://www.softwareadvice.com.au/software/175273/strategy-and-research) — 4.7/5 (424 reviews) 4. [Extellio](https://www.softwareadvice.com.au/software/399626/extellio) — 4.3/5 (3 reviews) 5. [CleverX](https://www.softwareadvice.com.au/software/450192/CleverX) — 4.7/5 (101 reviews) ## Reviews ### "An online/remote alternative to Card Sorting" — 4.0/5 > **Gonzalo** | *30 December 2021* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: OptimalSort is an ideal tool to transform the classic Card Sorting in person, to a remote environment and 100% online. That is, any user from anywhere in the world can do your study quickly and easily. It's easy to set up and get started, it's intuitive in setup (a little less on the activity side.) It's a pretty good tool for exploring how people associate concepts. > > **Cons**: I found that I missed being able to really see how people participated in the test. For example, you cannot tell if someone spent 5 seconds or 5 minutes thinking about a decision. It could be countered by having the participant on the phone at the time, but this is not ideal and takes away the experience of remoteness. In addition, the paid features are quite expensive. It is only available in English. > > It is very useful to be able to take advantage of remote participants, which helps speed up the investigation cycle. Organizing the information in dendrograms was a useful way of communicating the findings to colleagues. ----- ### "Lo volveré a utilizar sin dudas." — 5.0/5 > **eliana** | *17 November 2022* | Design | Recommendation rating: 10.0/10 > > **Pros**: Tiene muchas funcionalidades, pero lo que mas utilizo es card Sporting y tree testing. Es muy útil porque porque armar la arquitectura de información de una pagina web y luego podes validarla.Tiene 5 opciones de test distintos. Es realmente muy útil, y ademas que podes ir analizando los resultados en tiempo real. > > **Cons**: En la opción gratis tiene algunas limitaciones claramente, por lo que solo pueden completar 10 personas. Si necesitas mas la opción paga no es cara. > > Lo utilice muchas veces y es muy bueno, te da métricas como lugar desde donde se conectaron los usuarios, tiempo que tardaron, cuantas personas ingresaron y no completaron la tarea. Podes duplicar algún test y solo hacerle las modificaciones que creas conveniente, lo que si estas iterando te ahorra mucho tiempo. ----- ### "Great for performing UX research but hard to change questions once you've started" — 4.0/5 > **Rebecca** | *7 November 2022* | Market Research | Recommendation rating: 7.0/10 > > **Pros**: I like the exercises Optimal Workshop has to offer, easy to analyse results and get recruitment quickly. > > **Cons**: - Once questions have been written for a survey, you can't drag and drop them in a different order, you have to delete and start again.- While recruitment is quick to come back I find many responses are completed too quickly and I have to spend considerable time looking through responses to check which are genuine. ----- ### "El mejor software para estudio de usuario" — 5.0/5 > **Verified Reviewer** | *20 May 2022* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: Este software es excelente, brinda más de 3 aplicaciones útiles para realizar estudios de usuario, la que más me gusta en CardSort, a pesar de la complejidad de los resultados y todos los datos que puedes extraer de un simple estudio, es fácil de usar y la respuesta del departamento de soporte es excelente, no tardan en responder y son bastante explicativos. > > **Cons**: Quizás lo que no me gusta mucho es el precio, me parece un poco costosa, pero al usarla de verdad que vale la pena, mucho mejor para empresas y equipos grandes, aquí el precio es bastante accequible. > > Excelente, no tengo queja alguna, los estudios y resultados que se arrojan a través de ellos son muy precisos y útiles para seguir mejorando nuestras páginas web. ----- ### "Great once you get the hang of it" — 4.0/5 > **Verified Reviewer** | *15 November 2018* | Higher Education | Recommendation rating: 9.0/10 > > **Pros**: - CSV importer worked well, so it was easy to use this in combination with our interview recording tool (Lookback) - Picks up on tags/keywords in notes, even ones imported from other platforms - Allows you to manage tags in a nice way - Created some very interesting visualizations of keyword use and how keywords relate to each other > > **Cons**: You really need to understand how to use tags - for our team, we had to decide beforehand which ones we'd use in order to make sure that we got relevant insights (and not a crazy mishmash). But Reframer also seemed to create or duplicate tags by itself from our notes, which might have been convenient but in fact complicated things a bit further and meant we had to do some additional tag management later. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/358891/reframer?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/358891/reframer) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data