About Upfluence

Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite. The product caters to freelancers, SEM managers, marketing agencies, advertising agencies, PR agencies and in-house marketing departments. Upfluence allows users to identify and manage influencers using a three-step process. Upfluence offers an influencer database, which allows users to find contacts based on different criteria such as social-community size, engagement rate and location. The solution then shortlists contacts from the influencers list. Upfluence allows users to view stats such as the performance of posts and topics covered by each influencer. Lastly, users can execute email campaigns to influencers with an integrated emailing tool, which allows users to send mass messages.
Upfluence Software - Influencer search & profiles
Upfluence Software - Live capture
Upfluence Software - Influencer relationship management dashboard
Upfluence Software - Campaign analytics
Upfluence video
Upfluence Software - Influencer search & profiles - thumbnail
Upfluence Software - Live capture - thumbnail
Upfluence Software - Influencer relationship management dashboard - thumbnail
Upfluence Software - Campaign analytics - thumbnail

Upfluence pricing

Upfluence does not have a free version and does not offer a free trial.

Free Version:
No
Free trial:
No

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Upfluence Reviews

Feature rating

Value for Money
4
Functionality
4
Ease of Use
4.5
Customer Support
4.5
5 reviews of 11 View all reviews
Calvin S.
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/09/2019

Upfluence: 10/10 - would sign up again.

Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop solution for all of our project needs. Oh, and customer support leaves you feeling like a person rather than just another number on their to-do list.

Pros

- Strong search functions that let you see how effective your search terms are at filtering the results in real time. Can filter by almost any metric.
- Detailed metric reports of the data I actually need, not fluff. Activity heat maps are a welcome addition.
- Intuitive project and communication management systems. If you have to manage campaigns that involve numerous content creators, the systems is a blessing.
- Friendly and knowledgeable customer support that makes you feel like a real person. Extra points for this.

Cons

- We work through a VPN that occasionally has high latency, so I don't like that the system needs to re-download information if I accidentally click away from a content creator's data overview.
- Database mismatches/errors can only be corrected by customer service. Completely understandable situation, but it can be annoying if you're under a time-crunch.

Cheryl L.
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 31/07/2018

Find High Quality Influencers Fast

Easy to use tool that helps you find quality influencers fast.

Pros

This tool is very easy to use. It is similar to Google, where you put in keywords and can find influencers who post about those topics. It's easy to build lists and reach out to multiple influencers at once. I also like how the reporting is, you can pull graphs and see how well the influencers posts did.

Cons

Although they add thousands more each month, there are not as many influencers as I would have hoped. I often have to do the old school manual search, then manually add them into the platform so they are in my lists. Also, customer service is sometimes not very helpful. There is a chat option in the platform but I often have to wait awhile before the problem really gets solved.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
2
Features
4
Ease of Use
4
Customer Support
5

3
Reviewed on 14/04/2019

A game of two halves

Pros

- Support was very responsive and helpful.
- The search and filtering part of the software was great at unearthing relevant influencers

Cons

- The CRM portion of the software was buggy and unintuivite - we resorted to using Gmail instead. We're since tested other dedicated (and *much* cheaper) CRM platforms that worked a charm.
- It's incredibly expensive. There are free tools (e.g. Channelcrawler for YouTube) that can replicate some of the searching functionality, and you can supplement this through manual searches. You'd probably need a team of influencer marketing buyers to justify the cost,

Xavier S.
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 23/04/2021

Upfluence makes us efficient!

Pros

Clear flow: identification, selection, approval, contracting, reporting.
Useful data for influencers and benchmarks.
Simple UX.

Cons

Getting used to the data breakdowns and organization.

Bettina S.
  • Industry: Apparel & Fashion
  • Company size: 10,000+ Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 05/08/2019

Great Software

Great experience using Upfluence. It's a very useful tool. It has helped us a lot with our influencers research.

Pros

It's easy to look and get in touch with influencers and have everything in the same place.

Cons

The suggested prices are not accurate at all. The differ very very much from what influencers actually ask for.

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