4.7
Overall rating
Reviews

4.7
Overall rating
Reviews

About Serpstat

Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses, mainly digital marketing, SEO agencies, and e-commerce businesses. The platform offers search engine optimization analysis, keyword research, analytics, rank tracking, backlink analysis, SEO audit, Local SEO, and more. Users can do keyword research, get lists of competitor keywords and compare them, and check indicators like search volume, cost-per-click, competition level, or number of search results. Keywords can be customized for specific countries, and ranking can be tracked for user-specified cities, countries, or languages.
Serpstat Software - Home page
Serpstat Software - Rank Tracker
Serpstat Software - Serpstat free plugin
Serpstat video
Serpstat Software - Home page - thumbnail
Serpstat Software - Rank Tracker - thumbnail
Serpstat Software - Serpstat free plugin - thumbnail

Serpstat pricing

Serpstat has a free version and offers a free trial. Serpstat paid version starts at USD 59.00/month.

Starting Price:
USD 59.00/month
Free Version:
Yes
Free trial:
Yes

Alternatives to Serpstat

Serpstat Reviews

Feature rating

Value for Money
4.7
Functionality
4.5
Ease of Use
4.4
Customer Support
4.6
5 reviews of 169 View all reviews
Micha
Micha
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/10/2023

Opinion of the owner of a small advertising agency was established in 2007.

I use Serpstat mainly to track competitors. I know which keyword phrases my competitors are displaying for and which ones they are not ;) I know where my competition is getting backlinks.

Pros

Many functions in this tool and a very large database of data received.

Cons

I did not know the drawbacks of this tool at this point.

Joseph
Joseph
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/07/2021

Well rounded and amazing SEO suite of tools to help you rank on Google

I am super impressed with the entire team there. They have amazing software and they are dedicated to helping their congrats improve and get what they need. I am super fond of their social experience with Twitter as well. They are super relevant in the market. Great job!

Pros

I loved the dashboard and how easy it is to audit my sites and track the keywords they are ranking for. I also liked the task list and how easy it was to track improvements.

Cons

I didn't like that it used a "credit" system to pull down keywords and then penalize you when you need them most. I would like a "warning" screen that tells you all your credits will be gone in this crawl.

Alternatives Considered

Moz Local and Semrush

Reasons for Switching to Serpstat

I still use the other products. Most SEO's need more than one product. I would highly recommend Serpstat to be that #1, 2, and or 3rd tool in your arsenal for ranking at the top.
Eric
  • Industry: Program Development
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Functionality
2
Ease of Use
1
Customer Support
1

1
Reviewed on 15/01/2024

Be careful when subscribing because they modify your subscription plan without your consent to...

Really not happy with the service and support!

Pros

The aspect that was nice was that they had a decent price for the service. But with the change of plan to $449 you can go to cheaper competitors for better service

Cons

The big problem is that recently they changed their subscription plan. I paid $149 for the standard plan, they sent an email to tell me they were going to change the plans. They changed my plan without my consent by switching me to the most expensive plan in the app at $479 without me asking for anything!

Alternatives Considered

SE Ranking and Semrush
Helen
Helen
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 24/03/2021

A quality tool with a personal approach to the clients, well suited for large projects

Very flexible and easy to use via API. Regular big data receiving without any troubles. Solid US keywords database, and powerful features as clustering and text analyzing. Strong support team, they know all answers to questions you get. If it is not, they will find a solution.

Pros

Using Serpstat tools via API. Easy to connect via API to receive big data and there is no any additional costs - API already is available on all the plans even cheapest lite plan. Demanded on large projects especially.

Cons

Not detected. The service is Top-flight, you'll find everything you need to improve your SEO.

Igor
  • Industry: Furniture
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/06/2024

Useful service for working with websites

Pros

This is a great helper for competitor analysis, visibility and traffic page analysis, keyword research, search engine cues, missing semantics. Very user-friendly interface, I like everything here. And one more important quality - attentive and responsive support!
Definitely recommended!

Cons

Some fonts and icons could be clearer and larger

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