--- description: Review of Traackr Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Traackr | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/4292/influencer-marketing/software) > [Traackr](/software/361513/traackr) # Traackr Canonical: https://www.softwareadvice.com.au/software/361513/traackr Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.com.au/software/361513/traackr?page=2) > Traackr is a cloud-based influencer marketing and relationship management software designed to help businesses connect with verified social media influencers to run marketing campaigns and promote products/services. The platform enables agencies to upload and manage influencer contacts in a centralized repository for future reference. Traackr includes a built-in tracking functionality, which allows organizations to monitor influencers’ activities and conversations in real-time. Additionally, managers can gain insights into the performance of campaigns and brand mentions via 360-degree details, analytics and graphs. Traackr was named “Best Influencer Marketing Management Platform” in the 2022 MarTech Breakthrough Awards. Traackr’s pricing details are available on request and support is provided via email and an online form. > > Verdict: Rated **4.6/5** by 32 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 32 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Traackr - **Location**: San Francisco, US - **Founded**: 2010 ## Commercial Context - **Starting Price**: USD 17,000.00 - **Pricing Details**: Contact Traackr directly for pricing information. - **Target Audience**: 2–10, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Activity Dashboard - Activity Tracking - CRM - Campaign Analytics - Campaign Management - Communication Management - Contact Database - Contact Management - Content Management - Data Import/Export - Data Visualization - Engagement Tracking - Faceted Search/Filter - Influencer Discovery - Influencer Relationship Management - Influencer Tracking - Monitoring - Multi-Campaign - Multi-Channel Marketing - Performance Metrics ## Integrations (3 total) - Instagram - Meta for Business - Twitter/X ## Support Options - Email/Help Desk - Chat ## Category - [Influencer Marketing Software](https://www.softwareadvice.com.au/directory/4292/influencer-marketing/software) ## Related Categories - [Influencer Marketing Software](https://www.softwareadvice.com.au/directory/4292/influencer-marketing/software) - [Social Media Marketing Tools](https://www.softwareadvice.com.au/directory/3905/social-media-marketing/software) ## Alternatives 1. [\#paid](https://www.softwareadvice.com.au/software/264337/hashtag-paid) — 4.7/5 (41 reviews) 2. [Brinfer](https://www.softwareadvice.com.au/software/521297/Brinfer) — 4.9/5 (20 reviews) 3. [Grin](https://www.softwareadvice.com.au/software/224908/grin) — 4.7/5 (147 reviews) 4. [Julius](https://www.softwareadvice.com.au/software/218629/julius) — 4.5/5 (107 reviews) 5. [OpenSponsorship](https://www.softwareadvice.com.au/software/240772/opensponsorship) — 4.8/5 (40 reviews) ## Reviews ### "Essential tool for Influencer programs" — 5.0/5 > **Megan** | *1 October 2019* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: Audience demographics, ease of adding influencers, availability of contact information and reporting capabilities. Traackr pulls audience demographics, allowing you to see where an influencer's audience is based or what the age range is, which is extremely helpful when vetting new influencers. Additionally, Traackr's database is not an opt-in network, so you can continually identify and add influencers you are interested in working with or need to vet. Plus, the platform provides influencer contact information, giving our team the ability to reach out directly rather than go through an agency. And the reporting capabilities are extremely insightful and elevate a lot of the manual tracking our department had to do in the past. > > **Cons**: Without proper training and the time to consistently use, the platform can feel overwhelming. But like anything, you just need to invest some time. > > Overall, I've found Traackr's platform extremely helpful and essential to my influencer campaigns. My account representative is always available to help and goes the extra mile to make sure I'm getting the most out of the platform. ----- ### "Influencer Marketing Made Easy\!" — 4.0/5 > **Alexandra** | *4 September 2019* | Public Relations & Communications | Recommendation rating: 8.0/10 > > **Pros**: I like being able to see influencer insights and stats at the click of a button - this makes the whole process of finding on-brand influencers a lot easier. Also, being able to create reports for campaigns is very useful and becomes a necessity when analysing impact and successes of launches and events. > > **Cons**: It takes a little while to find your way around using the platform as at first it can be a little daunting. Having said that, it was great to have the reps on hand to go through the platform and it's uses and functions. ----- ### "Traackr" — 4.0/5 > **Julia** | *26 June 2023* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: Traacker is a great tool for keeping track of creator in multiple campaigns > > **Cons**: Content tracking seems to be delayed which makes it difficult to maintain full social monitoring ----- ### "Great Influencer Marketing tool" — 5.0/5 > **Nina** | *10 September 2019* | Electrical/Electronic Manufacturing | Recommendation rating: 9.0/10 > > **Pros**: - easy campaign management - helps to find the right influencers (easy search considering reach, demographics and interests) - keeping track of all Influencer postings through defined keywords and time period - simplifying reporting by providing important performance insights > > **Cons**: sometimes it takes a few hours to import new influencer profiles and their channel insights ----- ### "Effective management for influencer marketing" — 5.0/5 > **Mariana** | *1 June 2023* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: In the tool I can get a 360 view of all the main steps of a campaign. I believe that the tool that helps me the most is the search for influencers by filter. > > **Cons**: Influencers who are not registered take time to appear in the tool. When we have a predefined influencer and we need to know their results, the tool ends up making it difficult. > > The tool is very complete, and for me, who works directly with influencers, it's a perfect tool. It helps me with the organization and also with the right choice for each campaign. ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.com.au/software/361513/traackr?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/361513/traackr) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data