---
description: Review of DealerRock Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: DealerRock | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Marine Software](/directory/4168/marine/software) > [DealerRock](/software/362632/dealerrock)

# DealerRock

Canonical: https://www.softwareadvice.com.au/software/362632/dealerrock

> DealerRock is a cloud-based, modern dealer management system (DMS) built exclusively for marine and RV dealerships. Unlike legacy marine and RV platforms, DealerRock was purposefully designed for the unique workflows of boat and RV dealers with usability in mind. Everything from inventory and lead management to deal structuring, service, and real-time reporting is available under a single login.

Our intuitive interface keeps things simple for your sales, service, and admin teams, with features tailored to seasonal inventory, unit rigging, deposits, and trade-ins. DealerRock helps dealerships run smoother, close deals faster, and eliminate clunky, outdated software.

Why dealers choose DealerRock over legacy systems:

1) Built specifically for marine and RV workflows – No bloated features from the auto world or legacy windows systems
2) Fast and intuitive interface – Your team will actually enjoy using it and adapt in days, not months.
3) Streamlined inventory management – Track units, options, rigging, and packages with ease
4) Lead and deal tracking – Manage prospects, follow-ups, and quoting in one place
5) Integrated service tools – Schedule jobs, assign techs, track labor and parts
6) Real-time reporting – Know what’s happening across sales and service at a glance
7) Fully cloud-based – No installs, no servers, access from anywhere
8) Simple setup – Onboard quickly with minimal training

DealerRock is a better DMS—because it was built from the ground up to serve marine and RV dealers. If you're tired of outdated software or generic systems that don’t fit, it’s time to try something built for you.
> 
> Verdict: Rated **5.0/5** by 3 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 3 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: DealerRock
- **Founded**: 2018

## Commercial Context

- **Starting Price**: USD 390.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Plans starting at $390 per month for up to 5 users. Additional users and locations are available for additional fees.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- API
- Activity Dashboard
- Billing & Invoicing
- Boat Maintenance
- Calendar Management
- Communication Management
- Contract/License Management
- Customer Database
- Data Import/Export
- Financial Management
- Inventory Management
- Mobile Access
- Parts Management
- Point of Sale (POS)
- Price/Margin Management
- Real-Time Updates
- Reporting & Statistics
- Scheduling
- Third-Party Integrations
- Work Order Management

## Integrations (3 total)

- QuickBooks Online
- Stripe
- Twilio

## Support Options

- Email/Help Desk
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marine Software](https://www.softwareadvice.com.au/directory/4168/marine/software)

## Alternatives

1. [Storable Marine](https://www.softwareadvice.com.au/software/326040/molo) — 4.3/5 (57 reviews)
2. [BiT Dealership Software](https://www.softwareadvice.com.au/software/419619/bit-dealership-software) — 4.5/5 (44 reviews)
3. [Lightspeed](https://www.softwareadvice.com.au/software/420866/lightspeed) — 3.9/5 (158 reviews)
4. [DockMaster](https://www.softwareadvice.com.au/software/327029/dockmaster) — 3.9/5 (18 reviews)
5. [Digital Wrench](https://www.softwareadvice.com.au/software/76890/digital-wrench) — 4.7/5 (77 reviews)

## Reviews

### "Best investment I’ve made" — 5.0/5

> **John** | *11 August 2024* | Maritime | Recommendation rating: 10.0/10
> 
> **Pros**: I hesitated to switch as I thought I it would be a nightmare from past experiences. It ended up being super easy and we were rolling in just a couple days. I couldn’t believe it. 

The software is incredibly easy to use, and their support actually responds\!
> 
> **Cons**: More tutorial videos would be nice. I wish they had something to support storage but they are constantly adding new features.
> 
> Came from Lightspeed after years of frustration. I wish I would have found this platform sooner as I spent years pulling my hair out on Lightspeed.

From implementation to learning the system to using it for 6 months, it’s been one of the best decisions I’ve made for our dealership. Their team has been fantastic at walking us through things to get up to speed.

If you’re looking for a new dealer management system - this absolutely must be on your list.

-----

### "Couldn't Operate Without It" — 5.0/5

> **Bill** | *29 July 2022* | Maritime | Recommendation rating: 10.0/10
> 
> **Pros**: I absolutely love being able to manage our operations from anywhere. Having something cloud-based gives us incredible flexibility to operate on-the-go. They are constantly adding features and making the software better. The user-interface is years ahead of anything else we looked at.
> 
> **Cons**: Their lead management area gets the job done. But I would love if there were a few more advanced features to help cultivate leads built in to the system.
> 
> Working with the DealerRock team has been exceptional. They are highly responsive, take feedback into consideration and always address any issues we have. We haven't had many that weren't caused by our own mistakes - but they always take care of things quickly if something arises.

-----

### "Fantastic DMS" — 5.0/5

> **Matt** | *11 October 2022* | Maritime | Recommendation rating: 10.0/10
> 
> **Pros**: DealerRock has been instrumental in helping our sales team grow. We are able to provide timely, accurate quotes for boats, check inventory on the fly and work from anywhere. This has been extremely important over the last couple years as demand soared. DealerRock has helped us maintain better margins and exceed sales goals.
> 
> **Cons**: Overall, I am very happy with the software. The developers have been accessible and receptive when small issues come up.
> 
> This software has been a life saver for us. Our entire team is able to be more fluid and work more efficiently. This is not a cookie cutter type DMS and is designed around marine use. I would recommend this to any one looking to grow their dealership and improve productivity.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/362632/dealerrock)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marine/dealerrock-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/362632/dealerrock> |
| en-GB | <https://www.softwareadvice.co.uk/software/362632/dealerrock> |
| en-IE | <https://www.softwareadvice.ie/software/362632/dealerrock> |
| en-NZ | <https://www.softwareadvice.co.nz/software/362632/dealerrock> |

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