---
description: Review of Brand Navigator Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Brand Navigator | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Business Intelligence (BI) Tools](/directory/4336/bi/software) > [Brand Navigator](/software/362734/brand-navigator)

# Brand Navigator

Canonical: https://www.softwareadvice.com.au/software/362734/brand-navigator

> BlueOcean’s breadth of data spans siloed, resource-intensive solutions giving you always-on, competitively contextual insight. A technology-led approach to brand insight, eliminating wasted time, and minimizing human bias without compromising value.

\*3rd-Party Only\*
No first-person research, conduct customer surveys or facilitate focus groups. Only publicly available data from the wild. 

\*Data + Answers\*
Using a combination of data and actionable recommendations that are usable across all levels of an organization. 

\*Benchmarked\*
Our data is relative to the ever-changing marketplace and closets competitors, giving increased agility to respond when opportunities or threats arise. 

\*Speed\*
Typical brand studies take months, we take days. Our always-on platform constantly tracks brands and their changing dynamics to provide answers when you need them. 

Brand Navigator allows customers to drive growth and explore whitespace in real time while working seamlessly with existing primary research and brand tracking. Features include:

\*Market Index\*
A high-level view of brand and competitor performance across the five BlueOcean Factors. Blue Scores across the competitive set are aggregated and organized into the Market Index Scorecard in Brand Navigator. 

\*Theme ID\*
The system parses Gigabytes of digital content to identify the key emotional and rational themes customers (and competitors\!) are talking about and how well an organization's brand aligns with those themes.  

\*Sentiment Analysis\*
The proprietary sentiment analysis engine decodes everything from keywords to multi-paragraph reviews, accurately capturing how customers feel about the brand and competitors.

\*Keyword Sorting\*
Tracking the top audience created keywords for your brand and competitors, showcasing the strongest associations made with your products and services.
> 
> Verdict: Rated **5.0/5** by 2 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 2 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Blue Ocean AI

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Brand Tracking
- Recommendations
- Scorecards
- Sentiment Analysis

## Support Options

- Email/Help Desk

## Category

- [Business Intelligence (BI) Tools](https://www.softwareadvice.com.au/directory/4336/bi/software)

## Related Categories

- [Business Intelligence (BI) Tools](https://www.softwareadvice.com.au/directory/4336/bi/software)
- [Market Research Software](https://www.softwareadvice.com.au/directory/4222/market-research/software)
- [Artificial Intelligence (AI) Software](https://www.softwareadvice.com.au/directory/4360/artificial-intelligence/software)
- [Customer Data Platform Software](https://www.softwareadvice.com.au/directory/4718/customer-data-platform/software)
- [Competitive Intelligence Software](https://www.softwareadvice.com.au/directory/4206/competitive-intelligence/software)

## Alternatives

1. [monday.com](https://www.softwareadvice.com.au/software/131008/monday-com) — 4.6/5 (6037 reviews)
2. [Wrike](https://www.softwareadvice.com.au/software/3777/wrike-pm) — 4.4/5 (2994 reviews)
3. [NetSuite](https://www.softwareadvice.com.au/software/25483/netsuite-wholesale-distribution-edition) — 4.2/5 (2042 reviews)
4. [Bitrix24](https://www.softwareadvice.com.au/software/128326/bitrix24) — 4.2/5 (991 reviews)
5. [Rippling](https://www.softwareadvice.com.au/software/410674/rippling) — 4.9/5 (4781 reviews)

## Reviews

### "BlueOcean is a gamechanger" — 5.0/5

> **Verified Reviewer** | *20 January 2023* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: We use BlueOcean to understand how our brand is performing across several data points against our competitor set and there is a wealth of tools at our disposal to easily do this
> 
> **Cons**: It would be awesome if easily actionable tactics were provided in conjunction with the insights they provide
> 
> We're hoping to leverage the insights further as we rebrand our company

-----

### "Great tool to gain insight into where your brand stands in the market" — 5.0/5

> **Rebecca** | *18 August 2022* | Information Technology & Services | Recommendation rating: 7.0/10
> 
> **Pros**: The software provides a nice view of how your company stands against competitors in the market.
> 
> **Cons**: I wish we could get more granular in the details.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/362734/brand-navigator)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/bi/brand-navigator-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/362734/brand-navigator> |
| en-GB | <https://www.softwareadvice.co.uk/software/362734/brand-navigator> |
| en-IE | <https://www.softwareadvice.ie/software/362734/brand-navigator> |
| en-NZ | <https://www.softwareadvice.co.nz/software/362734/brand-navigator> |

-----

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