--- description: Review of Annex Cloud Loyalty Experience Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Annex Cloud Loyalty Experience Platform | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Customer Advocacy Software](/directory/4271/customer-advocacy/software) > [Annex Cloud Loyalty Experience Platform](/software/365045/customer-loyalty-cloud) # Annex Cloud Loyalty Experience Platform Canonical: https://www.softwareadvice.com.au/software/365045/customer-loyalty-cloud Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.com.au/software/365045/customer-loyalty-cloud?page=2) > Annex Cloud is a loyalty platform built on actions, not a points ledger. A purchase, a Strava run, a product registration, a Tuesday login: on legacy platforms, these live in different silos with different data models and different campaign logic. On Annex Cloud, they are a single rewardable action object, weighted to whatever your business actually optimizes for: margin, lifetime value, channel mix, brand-defining behaviors. That architectural difference is why brands back in the market two years after their last re-platform keep landing here. Annex Cloud is a loyalty-only platform. That focus shapes everything: deeper capabilities, 125+ integrations, embedded analytics built for accountability, and a CS team entirely oriented around making your program work. There is no other product competing for the same engineering resources, the same sales attention, or the same roadmap. What that means in practice: basket lift, cohort quality, year-over-year tier movement, and ROI vs. holdout are native to the platform. The intelligence your team used to pay an agency $50K to produce is available out of the box. The roadmap extends that intelligence layer further: natural-language querying of your program data and AI-powered next-best-action recommendations arrive in 2026, with native ML churn scoring and propensity-to-buy models soon to follow. An MCP server integration will let teams query loyalty data directly from AI workflows without leaving their tools. Forrester rated Annex Cloud 5/5 on Loyalty Management, UX, Innovation Roadmap, and Integration and Partnerships, against peer averages of 3.1, 3.3, 2.8, and 3.3. Over 125 connectors span e-commerce, CRM, ERP, POS, marketing automation, CDP, email, and SMS, including native integrations with top-tier enterprise platforms. This makes loyalty the connective tissue of your customer data, not a siloed bolt-on. Configurable program structures handle the full range of enterprise complexity: tiered and paid membership, referral, UGC, B2B/channel dual incentives, multi-market, and multi-instance at scale. Proven at leading retail, apparel, and manufacturing brands. Operates across 20+ global markets. SAP Endorsed App. 24/7/365 global support. > > Verdict: Rated **4.2/5** by 39 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 39 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Annex Cloud - **Location**: Los Angeles, US - **Founded**: 2010 ## Commercial Context - **Starting Price**: USD 15,000.00 - **Pricing model**: Per Feature - **Pricing Details**: Contact Annex Cloud for pricing information. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Canada, France, Germany, Ireland, Netherlands, New Zealand, Spain, United Arab Emirates, United Kingdom, United States ## Features - API - Activity Dashboard - Activity Tracking - Advocate Management - CRM - Campaign Management - Campaign Segmentation - Churn Management - Content Creation - Customer Engagement - Customer Experience Management - Customer Segmentation - Discount Management - Email Management - Engagement Tracking - Feedback Management - Gamification - Gift Card Management - Loyalty Cards - Loyalty Program ## Integrations (44 total) - Adyen - Bazaarvoice - BigCommerce - Bloomreach - Bluecore - Braze - Constant Contact - Cordial - EMMA - Emarsys - Gorgias - HubSpot Marketing Hub - IT Retail - Infobip - Instagram ... and 29 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Customer Advocacy Software](https://www.softwareadvice.com.au/directory/4271/customer-advocacy/software) ## Related Categories - [Customer Advocacy Software](https://www.softwareadvice.com.au/directory/4271/customer-advocacy/software) - [Customer Loyalty Software](https://www.softwareadvice.com.au/directory/4383/customer-loyalty/software) - [Customer Engagement Software](https://www.softwareadvice.com.au/directory/508/customer-engagement/software) ## Alternatives 1. [Guusto](https://www.softwareadvice.com.au/software/105459/guusto) — 4.9/5 (3688 reviews) 2. [Kangaroo](https://www.softwareadvice.com.au/software/324113/kangaroo) — 4.9/5 (250 reviews) 3. [RepeatMD](https://www.softwareadvice.com.au/software/427882/repeatmd) — 4.4/5 (190 reviews) 4. [ReadySTORE Gift Card and Loyalty](https://www.softwareadvice.com.au/software/278379/gift-card) — 4.8/5 (39 reviews) 5. [Smile.io](https://www.softwareadvice.com.au/software/329197/smile-io) — 4.9/5 (67 reviews) ## Reviews ### "Annex Cloud Feature Rich\!" — 4.0/5 > **Kari** | *18 April 2018* > > **Pros**: We at DEPlabs love recommending this product to our clients. The Social Shopping is a customer favorite, our integration and implementation process is seamless and painless and leaves the clients and their customers with a great experience. > > **Cons**: The Annex Cloud team continues to improve their product and processes. We look forward to the continued partnership. ----- ### "Amazing Service\!" — 5.0/5 > **Christina** | *14 June 2022* | Retail | Recommendation rating: 10.0/10 > > **Pros**: The software is very user-friendly and provided our entire team with education. > > **Cons**: All features were very extremely useful. > > All of our designated representatives were stellar. We worked with Jake and Garret and they were both very helpful and informative. 10/10 ----- ### "Great Partners" — 3.0/5 > **Danielle** | *27 June 2019* | Cosmetics | Recommendation rating: 5.0/10 > > **Pros**: The dashboard is simple to use and download information. Provides great options for ratings and reviews and loyalty programs. > > **Cons**: Depending on your platform and other third party partners it may be time consuming to integrate. > > The representative has been an absolute pleasure to work with and with us every step of the way. He was the support we needed for our account and understood the needs of our business. ----- ### "Leader in Loyalty" — 5.0/5 > **Brandon** | *6 June 2022* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: From day-one the product preformed how we expected. Seamless integration and ease of use for our customers made Annex Cloud the best decision when launching our site. > > **Cons**: Analytics has come along way since we launched; ease of reporting and data could have been better at the start but the AC team prioritized this and adjusted our dashboard. > > Our site with Annex Cloud and our Loyalty Program; the insights shared by the AC team ahead of launch along with the program itself, set our team and site up for success at the start. ----- ### "A Great Partner" — 5.0/5 > **Cody** | *18 September 2020* | Health, Wellness & Fitness | Recommendation rating: 7.0/10 > > **Pros**: We use Annex Cloud to administrate the points awarded from our loyalty reward program. We designed the program and the front end but Annex Cloud has supported the administration of our tiers and rewards. Annex Cloud has been nothing but professional, prompt and committed. They have completed all development on time and launches have gone well despite lots of change requests on timelines on our end. They always help when requested and seem to have a "client first" mentality. > > **Cons**: I would like to see improved flexibility of points promotions and easier access to data dashboards. > > Annex Cloud was has been a great partner. I haven't had any surprises and love that I have confidence in them. ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.com.au/software/365045/customer-loyalty-cloud?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/365045/customer-loyalty-cloud) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data