--- description: Review of Google Marketing Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Google Marketing Platform | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Google Marketing Platform](/software/367319/google-marketing-platform) # Google Marketing Platform Canonical: https://www.softwareadvice.com.au/software/367319/google-marketing-platform Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/367319/google-marketing-platform?page=2) > Google Marketing Platform is a cloud-based software provider that helps industries get an overview of customer needs and demands. Designed for enterprises of all sizes, the product provides solutions to marketers and advertising agencies. Its Data Studio module includes engagement solutions such as customizable reports, and Surveys 360 offers graphs and charts through automated dashboards. Search Ads 360 enables users to make informed decisions through reporting, bids visualization and more. Google Marketing Platform helps users gain intelligence into their marketing growth and improve performance. The solution provides features such as tags management and sequencing, autocomplete, multi-account support, forms submissions and more. Support is extended via documentation and email, and pricing is available on request. > > Verdict: Rated **4.5/5** by 25 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 25 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 3.8/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: Per Feature - **Pricing Details**: Please contact Google directly for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) - **Supported Languages**: English - **Available Countries**: United States ## Features - A/B Testing - Ad Inventory Management - Ad hoc Reporting - Audience Targeting - Behavioral Targeting - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Channel Management - Customer Profiles - Customer Segmentation - Customisable Dashboard - Customizable Reports - Dashboard - Data Connectors - Data Management - Data Visualization - Display Ad Management - For Advertising Agencies ## Support Options - Email/Help Desk - Knowledge Base - Phone Support ## Category - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) - [AB Testing Tools](https://www.softwareadvice.com.au/directory/4727/ab-testing/software) - [Ad Server Software](https://www.softwareadvice.com.au/directory/4716/ad-server/software) - [Business Intelligence (BI) Tools](https://www.softwareadvice.com.au/directory/4336/bi/software) - [Market Research Software](https://www.softwareadvice.com.au/directory/4222/market-research/software) ## Alternatives 1. [Google Ads](https://www.softwareadvice.com.au/software/135892/google-ads) — 4.4/5 (1006 reviews) 2. [Brevo](https://www.softwareadvice.com.au/software/18887/brevo) — 4.6/5 (3408 reviews) 3. [Mailchimp](https://www.softwareadvice.com.au/software/111921/mailchimp) — 4.5/5 (17572 reviews) 4. [MailerLite](https://www.softwareadvice.com.au/software/100595/mailerlite) — 4.7/5 (2256 reviews) 5. [ActiveCampaign](https://www.softwareadvice.com.au/software/5398/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Spend Money to Make Money" — 5.0/5 > **ANDREY** | *22 October 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: If you're not using google for ads you're missing out on traffic that is already looking for you. Google provides solid free training and the dashboards provide a lot of valuable analytics. Have to spend money to make money. > > **Cons**: Steeper learning curve and takes time to set up properly, but well forth it in order to scale up any business. ----- ### "Useful tool when you have a deep understanding of what you are doing" — 4.0/5 > **Anna** | *6 May 2025* | Design | Recommendation rating: 6.0/10 > > **Pros**: There are a lot of options available for people with a deep understanding of digital marketing and how campaigns work. > > **Cons**: The complexity and constant changes make it a bit hard to use for beginners. Almost impossible to understand what some options are there for, and support could be better. > > Overall experience is a bit painful. A lot of options, however, they change constantly, especially annoying if you create campaigns every now and then. Some instructions are too old to make sens (instruction says one thing and what you see says something different because something has changes in a meantime) ----- ### "Went to 3rd party services to manage the quality of leads" — 2.0/5 > **Andrew** | *9 March 2026* | Farming | Recommendation rating: 3.0/10 > > **Pros**: Google's Marketing Platform is easy to access and set up. The interface is easy to navigate and access from any device. Analytics are easy to set up. > > **Cons**: The pricing is confusingly expensive. Customer Support to understand why each lead costs what it does is not helpful. As a Marketing tool, this product will get you calls, though many will be dead air and you will be charged for the blank calls with not support for the issues. > > This is a product that I tried for 3 days before stopping completely. The cost of running the service versus the value just isn't there. It is easy to get started, and will produce some leads, though they are low quality and many time borderline fraudulent. ----- ### "Google Marketing Platform lives up to the task." — 5.0/5 > **Craig** | *8 January 2026* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: Integration with the Google Suite and it's easy to learn and use for a fast-moving agency - they want to improve the platform with great updates. > > **Cons**: Support for the platform takes time to get responses for, so when things go wrong, it can take time to resolve. ----- ### "Comprehensive and Powerful Marketing Analytics Platform" — 5.0/5 > **Samuel** | *8 March 2025* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: Powerful analytics, seamless integration, and advanced targeting options. > > **Cons**: Complex setup and steep learning curve for new users. > > It offers powerful analytics, ads management, and integration, making it a high-quality marketing solution. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/367319/google-marketing-platform?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/367319/google-marketing-platform) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data