--- description: Review of HockeyStack Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: HockeyStack | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/4315/marketing-attribution/software) > [HockeyStack](/software/370576/hockeystack) # HockeyStack Canonical: https://www.softwareadvice.com.au/software/370576/hockeystack Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/370576/hockeystack?page=2) > HockeyStack is web analytics and attribution platform that helps businesses collect and analyze marketing, product, revenue and sales data via a unified platform. It enables organizations to track the marketing spend, handle audience targeting and run marketing campaigns. Features of HockeyStack single sign-on (SSO), include conversion tracking, audit log, activity tracking, data import/export, workflow management, access control and more. The application lets marketing teams map customer journeys for every single visitor as well as capture and store their details and custom properties in a centralized repository. HockeyStack facilitates integration with several third-party platforms such as Hubspot CRM, Paddle, Stripe, Chargebee, Mailchimp, Pipedrive, Close and more. Pricing is available on a monthly or annual subscription and support is extended via phone, email and other online measures. > > Verdict: Rated **4.7/5** by 27 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 27 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: HockeyStack ## Commercial Context - **Starting Price**: USD 599.00 - **Pricing model**: Usage Based (Free Trial) - **Target Audience**: Self Employed, 2–10, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Attribution Modeling - Audience Targeting - Behavior Tracking - CRM - Campaign Analytics - Campaign Management - Charting - Cohort Analysis - Conversion Rate Optimisation - Conversion Tracking - Cross Channel Attribution - Customer Activity Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Reports - Dashboard ## Integrations (12 total) - Crisp - Drift - Google Ads - HubSpot CRM - Intercom - LinkedIn for Business - Mailchimp - Marketo Engage - Pipedrive - Salesforce Marketing Cloud Account Engagement - Salesforce Work.com - Twitter/X ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Attribution Software](https://www.softwareadvice.com.au/directory/4315/marketing-attribution/software) ## Related Categories - [Marketing Attribution Software](https://www.softwareadvice.com.au/directory/4315/marketing-attribution/software) - [Marketing Analytics Software](https://www.softwareadvice.com.au/directory/1702/analytics-tools/software) - [Web Analytics Tools](https://www.softwareadvice.com.au/directory/4142/web-analytics/software) ## Alternatives 1. 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[Similarweb](https://www.softwareadvice.com.au/software/156898/similarweb-pro) — 4.6/5 (260 reviews) ## Reviews ### "Bye bye Google" — 5.0/5 > **Manu** | *18 June 2021* | Internet | Recommendation rating: 8.0/10 > > **Pros**: - It's incredibly easy to set up and monitor on a daily basis - I had the chance to buy it in LTD on Appsumo and the price is incredibly interesting - My data is no longer with google (I used to use G.Analytics) - It offers me goals that it has identified itself so that I can make goals that will be statistically tracked - I can see the people who browse my site and the pages they have seen. It's very interesting to understand why some visitors leave the site without making a purchase - there is no need for a cookie\! This is really the future of this kind of tool - It really measures everything that is measurable - Detailed reports can be downloaded and provided to the client - You can share a dashboard with the client so that they can see their statistics > > **Cons**: Still searching... For me it's just perfect. > > Took this tool to replace Google Analytics and it was a wonderful idea. It's simple, powerful and cheap tx to the Appsumo LTD ----- ### "Smart Tracker of Insights: Better than Hotmaps" — 5.0/5 > **Diego** | *21 June 2021* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Great UI and is so easy to alternate even in a largest porfolio of online businesses Integrate with any site on the web with a single code line Instant Installation Track every single action visitors in detail Allows you to set goals based on trends and even if you forgot to set Engagement of the \[SENSITIVE CONTENT\] and team > > **Cons**: Lack of Custom Alerts in real time to trigger via Webhook/ slack Lack of Google Analytics Integration (planned) Comparison Reports (planned) > > Hockeystack is a smart choice, instead to watch heat map sessions, because focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays. Because of that you can create filters of people who take certain actions and pick out trends quickly. Literally, It shows me exactly what I need and I want to see. It allows me to discover insights that I didn't even know about. It concentrates on highlighting the insights and information that I need to run my online businesses ----- ### "Could not connect our Data" — 1.0/5 > **Rim** | *12 May 2026* | Information Technology & Services | Recommendation rating: 0.0/10 > > **Pros**: None, we could not go live with it. 4 months of onboarding ended in us cancelling the contract because they could not connect our data. > > **Cons**: The core failure: they couldn't connect our data. And this wasn't a complex data problem our systems are straightforward. What was more disappointing than the failure itself was the lack of effort in trying to fix it. Our demand gen, operations, and data teams made themselves fully available. Even with that level of cooperation on our end, HockeyStack couldn't answer basic questions or provide clear direction on next steps. For a platform at this price point, that's not acceptable. Onboarding was lengthy and complicated which would be fine if it led somewhere. It didn't. With 90% of touch points requiring manual mapping, we were essentially building the integration ourselves. The onboarding process became a sunk cost. The support structure is visibly strained. Account managers are clearly overloaded, and support calls are booked in 15-minute back-to-back slots — not exactly the white-glove experience you'd expect at this investment level. > > My honest take: the founders have built a strong LinkedIn presence and a compelling vision. But there's a gap between the brand they're projecting and the customer experience they're delivering. That gap is where trust erodes. ----- ### "Good alternative to expensive and complicated website analytics tools" — 5.0/5 > **Verified Reviewer** | *31 July 2021* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: HockeyStack is an easy-to-use software that is a nice alternative to many of the expensive and complicated analytical tools on the market. To start, you simply need to add a line of code to your website and the code itself is only a few kilobytes in size. What is especially good about this tool is that is cookieless and has a good potential in light of the future cookieless tracking that is on the agenda nowadays. Thanks to this software users can track every step of the funnel their website visitors make and know where exactly they fall off. You can use various tracking tags like browsers, countries, devices, language and so on. This tool does not provide session recordings or heatmaps as the founders claim they do not lead to actionable insights. > > **Cons**: I don't see cons as the product is still under development and they constantly add new features and take their users' feedback into account. It would be great to see heatmaps and sessions recording as well, as they are open-source and affordable solutions to have them on board so it becomes an all-in-one solution for marketers and web designers. It would be great to have a chance to add more team members as well. > > HockeyStack helps me track visitors on my websites and know where the weak spots are and why visitors leave. Based on the actual data, it is easier to make improvements. Funnel tracking is a great helper in terms of website analytics, which I use regularly to understand conversion issues. ----- ### "Amazing product, backed by a more amazing support" — 5.0/5 > **Pieter** | *16 July 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Ease of use and creation of "automatic goals", finally an easy way to really track the performance of any button, element or action. > > **Cons**: Missing the heatmap/session recording functionalities, but I understand the team has a really good explanation for this: performance. Who can argue with that\! > > Reporting -valuable- information to my customers instead of just some numbers, they now know what works and what doesn't. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/370576/hockeystack?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/370576/hockeystack) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data