---
description: Review of Charm Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Charm | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1674/lead-generation/software) > [Charm](/software/372254/charm)

# Charm

Canonical: https://www.softwareadvice.com.au/software/372254/charm

> Use Charm to find and analyze 4 million ecommerce brands worldwide. As a SaaS company, retailer, marketing agency, investor, or 3PL, get the in-depth ecommerce data you need for lead generation, merchandising, and sourcing. Charm uses a combination of natural language processing, computer vision, and algorithmic pattern recognition to understand all of direct-to-consumer ecommerce.&#10;&#10;With Charm you can:&#10;&#10;-Build the perfect pipeline of qualified ecommerce brands \&amp; TikTok Shops: Prospect for ecommerce brands and TikTok Shops. Search for leads across key metrics including the Charm Growth Score, Charm Success Score, ad count, tech stack, marketplace, social media metrics, and more.&#10;&#10;-Discover fast-growing brands to sell at your retail organization: Discover up-and-coming brands selling online or on TikTok Shop. Search within target product categories to find brands that are a good fit to sell on your store, and make informed, data-backed merchandising decisions.&#10;&#10;- Get in-depth data points to source and diligence your next investment: We used the Charm Growth Score to discover up-and-coming brands like Allbirds and Caraway before they became household names.&#10;&#10;-Use the Prospector tool which helps you find lists of brands within your ideal customer profile. Search for lists of brands by inputting key metrics including category, tech stack, store platform, Charm Growth Score, Charm Success Score, SKU count, and much more
> 
> Verdict: Rated **5.0/5** by 5 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 5 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Charm.io

## Commercial Context

- **Pricing model**: Other
- **Pricing Details**: Charm.io offers month-to-month plans and tiered enterprise plans that includes access to CRM integrations for lead scoring and tracking.  Customers can also save 20% on monthly plans through annual payment options.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- API
- Alerts/Notifications
- Chat/Messaging
- Contact Database
- Contact Management
- Customer Segmentation
- Data Extraction
- Data Import/Export
- Event Triggered Actions
- Lead Capture
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Pipeline Management
- Prospecting Tools
- Reporting/Analytics
- Search/Filter

## Integrations (2 total)

- HubSpot CRM
- Salesforce Sales Cloud

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Lead Generation Software](https://www.softwareadvice.com.au/directory/1674/lead-generation/software)

## Related Categories

- [Lead Generation Software](https://www.softwareadvice.com.au/directory/1674/lead-generation/software)
- [Lead Capture Software](https://www.softwareadvice.com.au/directory/3533/lead-capture/software)

## Alternatives

1. [Seamless](https://www.softwareadvice.com.au/software/441610/seamless-ai) — 4.5/5 (487 reviews)
2. [Dripify](https://www.softwareadvice.com.au/software/256302/dripify) — 4.7/5 (476 reviews)
3. [useArtemis](https://www.softwareadvice.com.au/software/369021/useartemis) — 4.7/5 (171 reviews)
4. [Linked Helper 2](https://www.softwareadvice.com.au/software/240234/linked-helper-2) — 4.9/5 (251 reviews)
5. [HubSpot Marketing Hub](https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub) — 4.5/5 (6220 reviews)

## Reviews

### "Charm.io: A powerful tool for lead management" — 5.0/5

> **Guilherme** | *5 December 2022* | Logistics & Supply Chain | Recommendation rating: 10.0/10
> 
> **Pros**: Overall, I would highly recommend Charm.io to anyone in need of a powerful lead management tool. Its data import/export capabilities are top-notch and the lead qualification and lead generation features are incredibly useful. It has made my job much easier and has helped Flieber improve its overall conversion rate.
> 
> **Cons**: Hard to tell. I'm overall satisfied with the tool.

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### "Useful for lead generation\!" — 5.0/5

> **Mallory** | *28 November 2022* | Consumer Services | Recommendation rating: 10.0/10
> 
> **Pros**: Being able to source new leads at large scale
> 
> **Cons**: More in depth searches for brands ex: sustainable or eco driven brands

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### "Excellent for DTC ecommerce prospecting" — 5.0/5

> **John** | *5 January 2023* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Data Volume and Veracity - there are clear definitions stated for every attribute collected, and plenty of it. To date, the data has provided the most accurate revenue revenue estimates per merchant of any data source tested.
> 
> **Cons**: The contact data could be better sorted - it captures all contact data across many roles and so when batch loading into your CRM - it's a bit tricky to only pull / upload the contacts / title that you want without having to do a lot of manual data transformation (in Excel).
> 
> Great support / troubleshooting but the interface is easy to use.

-----

### "Best tool for identifying DTC brands" — 5.0/5

> **Seth** | *12 December 2022* | Banking | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use. I create dynamic lists filtering for brands in my target demographic and hand them off to my marketing and sales team. Helped to reduce our CAC significantly from traditional paid marketing campaigns.
> 
> **Cons**: Not much. The prospector could have some more functionality, but overall better than the rest.

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### "Charm is Great" — 5.0/5

> **Dave** | *5 December 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Imagine Built With on Steroids... that is Charm.Fantastic Look-a-like tools, captures more signal noise than any other lead gen tool to find your real ecommerce ICP leads
> 
> **Cons**: I wish they had more personas and contact info per company to make it an all-in-one software.
> 
> Fantastic overall experience

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/372254/charm)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/charm-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/372254/charm> |
| en-GB | <https://www.softwareadvice.co.uk/software/372254/charm> |
| en-IE | <https://www.softwareadvice.ie/software/372254/charm> |
| en-NZ | <https://www.softwareadvice.co.nz/software/372254/charm> |

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