--- description: Review of Segment Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Segment | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Data Management Software](/directory/4230/data-management/software) > [Segment](/software/384327/segment) # Segment Canonical: https://www.softwareadvice.com.au/software/384327/segment Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.com.au/software/384327/segment?page=2) > Segment is a customer data management platform that can collect and control customer data from mobile and web apps to provide a comprehensive data toolkit for marketing, product, and engineering teams. With Segment, teams can easily view customer behavioral data across multiple channels and standardize data points using a shared data dictionary. With over 300 pre-built integrations, Segment can integrate with multiple systems to connect and unify customer data for product analytics, A/B testing, marketing, and more. > > Verdict: Rated **4.7/5** by 72 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 72 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Segment - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: USD 120.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Free Plan: Includes 1,000 visitors/mo 2 Sources 300+ Integrations Team Plan: Starts at $120/mo 10,000 visitors/mo Unlimited Sources 300+ Integrations Includes 1 Data Warehouse destination Business Plan: Customer Pricing Custom Volume Single View of the Customer Data Governance Advanced Roles \& permissions Historical replay - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Austria, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland and 2 more ## Features - API - Account Based Marketing - Behavioral Targeting - Campaign Management - Campaign Personalization - Campaign Segmentation - Campaign Tracking - Compliance Management - Consent Management - Contextual Targeting - Customer Data Management - Customer Database - Customer Profiles - Customer Segmentation - Data Analysis Tools - Data Capture and Transfer - Data Connectors - Data Discovery - Data Governance - Data Import/Export ## Integrations (73 total) - AdRoll - Adjust - Adobe Analytics - Aircall - Algolia - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Apptimize - Attribution - Branch Metrics - BugSnag - Chameleon ... and 58 more integrations ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Data Management Software](https://www.softwareadvice.com.au/directory/4230/data-management/software) ## Related Categories - [Data Management Software](https://www.softwareadvice.com.au/directory/4230/data-management/software) - [Product Data Management Software](https://www.softwareadvice.com.au/directory/4215/product-data-management/software) - [Master Data Management Software](https://www.softwareadvice.com.au/directory/4737/master-data-management/software) - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) - [Data Privacy Management Software](https://www.softwareadvice.com.au/directory/4523/data-privacy/software) ## Alternatives 1. [Google Analytics 360](https://www.softwareadvice.com.au/software/137155/google-analytics) — 4.7/5 (8089 reviews) 2. [Mixpanel](https://www.softwareadvice.com.au/software/367563/mixpanel) — 4.5/5 (145 reviews) 3. [Amplitude](https://www.softwareadvice.com.au/software/76608/amplitude) — 4.6/5 (67 reviews) 4. [Tableau](https://www.softwareadvice.com.au/software/1940/tableau) — 4.6/5 (2348 reviews) 5. [Hotjar](https://www.softwareadvice.com.au/software/136486/hotjar) — 4.6/5 (539 reviews) ## Reviews ### "Segment Data collection" — 5.0/5 > **Srinivas** | *24 October 2018* | Events Services | Recommendation rating: 10.0/10 > > **Pros**: 3rd party integration is very good , ease of use and whole ecosystem > > **Cons**: Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU > > Very good and solve the key pain point very well ----- ### "We could not have conducted marketing without Segment, and their staff is incredibly helpful" — 5.0/5 > **Verified Reviewer** | *22 August 2022* | Retail | Recommendation rating: 10.0/10 > > **Pros**: Our major objective is to monitor activity on our company's website(s), particularly user activity. Pre-built interfaces with marketing, data, and analytics systems make it easy for marketers to configure connectors without the need for engineering resources for each integration request. Segment has saved us time throughout the years that would have been spent connecting and syncing data amongst many technologies. Segment is a wonderful tool for us due to its intuitive interface, extensive documentation, and ability to debug events. > > **Cons**: Some of the destinations and sources held by Segment and its partners can necessitate interaction with support teams (for example, SDKs, missing features, or bugs in functionality). > > It requires the ability to manage various sources and multiple destinations while maintaining an organized, consistent track plan. A system such as Segment is incredibly valuable for firms with several data sources and destinations that are continually growing. ----- ### "Best in class" — 5.0/5 > **Verified Reviewer** | *22 October 2022* | Computer Software | Recommendation rating: 6.0/10 > > **Pros**: Segment is the industry standard for CDP. > > **Cons**: Pricing can get expensive, fast. Besides that, I like it a lot. ----- ### "Easily use Segment for telemetry from your Python App" — 5.0/5 > **Verified Reviewer** | *6 February 2023* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: \* easy to use Python SDK\* great multitude of integrations and plugins\* easy to define data flows\* great plan to get started as a startup > > **Cons**: \* customer support wasn’t as helpful as we would have hoped when we started running into an issue ----- ### "Must have software" — 5.0/5 > **Verified Reviewer** | *28 November 2018* | Transportation/Trucking/Railroad | Recommendation rating: 9.0/10 > > **Pros**: Not sure how one can manage app and web tracking without Segment. It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power > > **Cons**: The capacity to decide which events are sent to each vendors to limit data overusage ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.com.au/software/384327/segment?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/384327/segment) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data