Salesforce Marketing Cloud

4.2
Overall rating
Reviews

4.2
Overall rating
Reviews

About Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organisation. Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.
Salesforce Marketing Cloud Software - Audience Studio site distribution
Salesforce Marketing Cloud Software - Audience Studio reporting
Salesforce Marketing Cloud Software - Audience Studio segments
Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - Audience Studio site distribution - thumbnail
Salesforce Marketing Cloud Software - Audience Studio reporting - thumbnail
Salesforce Marketing Cloud Software - Audience Studio segments - thumbnail

Salesforce Marketing Cloud pricing

Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at USD 1,250.00/month.

Starting Price:
USD 1,250.00/month
Free Version:
No
Free trial:
No

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Salesforce Marketing Cloud Reviews

Feature rating

Value for Money
3.8
Functionality
4.3
Ease of Use
3.8
Customer Support
3.9
5 reviews of 489 View all reviews
Denise
Denise
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 06/02/2023

This tool helps lead creation and marketing analysis

Marketing, customer service, identifying problems, and finding solutions are all key to improving your company. Successfully launching campaigns and promoting products from this vantage point is a huge boon.

Pros

The first thing you'll notice is how great the UI is. In all honesty, I have never struggled too much with grasping the system or procedure. The availability of customization options is also excellent.

Cons

It's on the pricier end of the scale, and getting the complete team up and running is a significant drain on our resources, but other than that, everything seems OK and is the greatest product around.

Ali Furkan
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

4
Reviewed on 08/12/2022

Marketers can quickly and easily create campaigns, track performance, and measure

I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.

Pros

The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.

Cons

One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.

Sandra
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
1
Features
4
Ease of Use
1
Customer Support
1

1
Reviewed on 07/10/2020

Expensive and cumbersome with little support

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Renly
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

4
Reviewed on 08/02/2024

An Amzing Marketing Analytics Solution

Pros

From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use
It is affordable and makes email automation, campaign tracking and reporting easy

Cons

No issues with Salesforce Marketing Cloud as it meets the need

Jennifer
Jennifer
  • Industry: Hospital & Health Care
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

4
Reviewed on 24/08/2023

Top Sales Management Software

Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.

Pros

The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.

Cons

More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.

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