About Shopify

Shopify is a web-based e-commerce platform that offers a mobile POS (mPOS) system. The mPOS enables users to manage their business and complete transactions in-store as well as at markets, pop-ups, and trade shows. The e-commerce platform enables retailers to sell online and reach their customers through mobile and social media channels. Shopify’s mPOS features inventory management capabilities that can sync with e-commerce store so users can see their actual inventory for both assets. It also features store management capabilities, such as reporting and analytics, staff management, order histories, and customer management. The e-commerce software facilitates setting up an online shop through Shopify’s website builder and blogging platform. Payment is managed through its shopping cart feature, which is backed by 70 payment gateways. Shopify provides search engine optimization (SEO), email marketing, social media integration and a discount code as a part of its marketing module. The stock count can be tracked in real-time and products can be de-listed when inventory runs out. Shopify's analytics module can be integrated with Google Analytics to track sales, visits, and referrals.
Shopify Software - Shopify - Dashboard
Shopify Software - Links menu
Shopify Software - Shopify - Order tracking
Shopify Software - Shopify - Product page
Shopify Software - Shopify - Service desk
Shopify Software - Shopify - Theme settings
Shopify Software - Shopify - Dashboard - thumbnail
Shopify Software - Links menu - thumbnail
Shopify Software - Shopify - Order tracking - thumbnail
Shopify Software - Shopify - Product page - thumbnail
Shopify Software - Shopify - Service desk - thumbnail
Shopify Software - Shopify - Theme settings - thumbnail

Shopify pricing

Shopify does not have a free version but does offer a free trial. Shopify paid version starts at USD 29.00/month.

Starting Price:
USD 29.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Shopify

WordPress & WooCommerce Affiliate Program

WordPress & WooCommerce Affiliate Program is an affiliate marketing plugin that helps market products through the...

Shopify Reviews

Feature rating

Value for Money
4.3
Functionality
4.4
Ease of Use
4.5
Customer Support
4.4
5 reviews of 6,503 View all reviews
Morgan
Morgan
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/11/2024

Great E-Commerce Choice!

Great network of suppliers and products!

Pros

Very user friendly interface with a lot of options to build your websites

Cons

A lot of similar products from different vendors

Niklas
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
4

4
Reviewed on 29/11/2024

Extremely simply held which has its pros and cons

Overall I still have to say that Shopify is an amazing tool for entrepreneurs who want to reach a broader audience. It is simple to set up and the admin view shows everything you need at one quick view.

Pros

Shopify is very simple and intuitive. It is perfect for people who are just starting out in the E-Commerce branch.

Cons

Despite Shopify being very intuitive and easy to handle, I still have to criticize this simple approach, as you reach your limits, concerning personal customization, very fast. This is particularly painful when it comes to doing SEO on Shopify where you are very limited!

Arran
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

3
Reviewed on 30/11/2024

My experience with shopify having run 3 ecommerce stores

Very pleased with shopify, I have tried other ecommerce platforms in the past but shopify felt like more of an all in one solution

Pros

Very easy interface for new designers or people wanting to start an online store

Cons

There could have been more tutorials or support to save time having to figure things out but generally is quite simple to set up

Niccolò
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
5

5
Reviewed on 29/10/2024

A complete Platform for Business Ecommerce, with just a few Minor Drawbacks

Shopify is a great, complete platform that suits my ecommerce needs.
It's quite easy to set up, it has huge support and tutorials, price is decent for all the offering, and it's integrated with anything you could imagine.
There's a few things I don't like, such as how the website editing is, which I think is noticeably worse than Squarespace, but it's a complete package that gives small businesses everything they need.

Pros

It's an all-in-one platform that includes everything you need to sell online. From invoicing and payments, to integrations, to customization and user behaviour tracking.
The marketplace of apps and integrations is huge, and there's the right app integration for everything you need.
The support is huge, and there's many tutorials available to get the most out of the platform.

Cons

There is a learning curve with the product: the website builder is not very flexible, if compared to Squarespace. The User experience in building from a template is very limited and not guided at the beginning.
If you want to change one page with another for example, it's required to get into the code folders and copy-paste the code from one page to the other.

Apart from these minor things, that are easily solvable thanks to the good documentation and videos, the product is very solid

Alternatives Considered

Squarespace

Reasons for Switching to Shopify

We chose Shopify after watching some comparison videos, and it was more suited for our ecommerce needs. However, the Squarespace builder is much better.
Olivia
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 13/11/2024

Great Platform for Building a Small Business

As a small business owner of a gym apparel company, I couldn't see my shop being on any platform other than Shopify. Since day one of using Shopify, their user-friendly platform has been very intuitive, and getting my shop's site set up was a breeze. Everything from the quick customization of my shop's website to being able to handle the logistics of shipping easily has made my experience wonderful. I'm excited to see what new features they continue to develop.

Pros

Their online support is extremely helpful and quick with response time. The ability to have social media integrations tied directly into Shopify is exceptionally useful for advertising and using this data to expand our customer base.

Cons

At times, Shopify can rely heavily on third-party apps to take care of simple features that are either underdeveloped in their capability to perform or just nonexistent. For example, the Shopify Reviews app wasn't comparable to other review apps from developers and was finally closed down. I hope Shopify will work on creating their own apps for simple features in the future so shop owners don't have to seek outside alternatives and pay additional fees to use the apps.

Alternatives Considered

Wix

Reasons for Switching to Shopify

Shopify is a dedicated platform for e-commerce where this seems secondary for Wix and the interface was not as user-friendly.

Related categories