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description: Review of Pixel Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Pixel | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Pixel

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> Pixel is a link-shortening and management platform that helps marketers, brands, and agencies optimize their digital campaigns. The software caters to organizations looking to boost marketing performance through trackable links, QR codes, and microsites. &#10;&#10;With Pixel, users can create an unlimited number of short, branded links and dynamic QR codes to drive more clicks and scans. The highly customizable links and codes feature custom branding elements like logos, images, and colors to match company aesthetics. This increases clickthrough rates across digital channels like social media, email, and websites. Users also get access to powerful built-in links and campaign analytics to see which links resonate best with their audience. The software tracks every click and scan on shortened links and QR codes so marketers can identify top-performing assets. These insights help optimize digital initiatives by doubling down on high-impact campaigns.&#10;&#10;The platform also enables users to build customizable microsites for more engaging digital experiences. These mobile-first landing pages can showcase content, products, or campaigns in an immersive way that fosters audience interaction. With customizable links, insightful analytics, and microsite capabilities, Pixel is a complete link management solution for digital marketers looking to boost marketing performance across channels.
> 
> Verdict: Rated **4.8/5** by 16 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 16 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Pixel

## Commercial Context

- **Starting Price**: USD 7.50
- **Pricing model**: Flat Rate (Free version available)
- **Pricing Details**: Available from $30 per month.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- API
- Activity Dashboard
- Campaign Analytics
- Campaign Management
- Click Tracking
- Collaboration Tools
- Custom Domains
- Customisable Branding
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- For Marketing and Advertising
- Geotargeting
- Link Analytics
- Link Editing
- Link Management
- Link Shortening
- QR Codes
- Real-Time Analytics
- Real-Time Data

## Integrations (3 total)

- LinkedIn for Business
- TikTok
- Twitter/X

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [Link Management Software](https://www.softwareadvice.com.au/directory/4299/link-management-tools/software)

## Related Categories

- [Link Management Software](https://www.softwareadvice.com.au/directory/4299/link-management-tools/software)
- [URL Shortener Software](https://www.softwareadvice.com.au/directory/4420/url-shortener/software)
- [Mobile Marketing Software](https://www.softwareadvice.com.au/directory/4398/mobile-marketing/software)

## Alternatives

1. [AppsFlyer](https://www.softwareadvice.com.au/software/196837/appsflyer) — 4.5/5 (138 reviews)
2. [Braze](https://www.softwareadvice.com.au/software/298874/braze) — 4.7/5 (168 reviews)
3. [SlickText](https://www.softwareadvice.com.au/software/167722/slicktext) — 4.8/5 (268 reviews)
4. [Emma by Marigold](https://www.softwareadvice.com.au/software/426694/emma-by-marigold) — 4.2/5 (156 reviews)
5. [Xtremepush](https://www.softwareadvice.com.au/software/166393/xtremepush) — 4.5/5 (55 reviews)

## Reviews

### "Extremely easy and powerful URL management and link shortening with Pixel" — 4.0/5

> **Jakob** | *24 February 2023* | Outsourcing/Offshoring | Recommendation rating: 9.0/10
> 
> **Pros**: I mostly enjoy the flexible combination of the ease of creating branded links and the power to change those links at a later stage.
> 
> **Cons**: Very few times - in my case 1 in about 600 links - you come across a link to a domain on a spam list. At Pixel, fortunately, they manage a spam list to keep the service, their customers, and all the traffic safe. What that means as well, though, is that unsafe links can't be added. Anyway, as I mentioned, this almost never happens.
> 
> Superb. I'm so happy we bought Pixel\!

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### "Great software with unique features" — 5.0/5

> **Paul** | *23 February 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The ability to setup links with UTM parameters means I can track the success of all my campaigns. Plus being then able to re-target users who have clicked a link across multiple social platforms is a great feature.
> 
> **Cons**: Would be useful to add post-back urls for conversion tracking
> 
> The biggest use so far is being able to track people who consume my content on social platforms where I don't have the ability to add a tracking pixel otherwise.

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### "I personally would recommend" — 4.0/5

> **Shane** | *5 March 2023* | Security & Investigations | Recommendation rating: 8.0/10
> 
> **Pros**: I liked how easy it was for everyone on the team to use.
> 
> **Cons**: It could have had a couple extra features to help integrate it with older setups
> 
> Overall I enjoyed using it and it definitely made a difference

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### "Solid Link Shortener and Link Management System" — 5.0/5

> **Robert** | *23 February 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I like being able to control / manage and edit the links without resorting to something like other shorteners that have higher prices and fewer features
> 
> **Cons**: There have been issues with the SSL Cert causing false positives on the pxl.to base domain, but this is not a problem when you use your own domain and SSL.  Customer service has been super helpful in talking about this and resolving the issues.
> 
> Excellent service and communications from the creators\!  I am an early adopter and can't wait to see how things progress in the future\!

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### "Easy to use link shortener" — 5.0/5

> **Tami** | *23 February 2023* | Civic & Social Organization | Recommendation rating: 10.0/10
> 
> **Pros**: I was at first drawn in by the price, but now actually prefer pxl.to to my previous "name brand" link shorteners because of the ease of use.
> 
> **Cons**: The only slight issue I have is in sorting, as I'd like to be able to sort by date created. It might actually be possible, but I haven't figure out how yet.
> 
> I have been very happy with how easy this was to implement and  use regularly. I love the browser extension, which makes it so easy to create short links while right on a web page. I love the ability to make customized links too. I am overall very happy with Pixel.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/391545/pxl-to)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/mobile-marketing/pxl-to-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/391545/pxl-to> |
| en-GB | <https://www.softwareadvice.co.uk/software/391545/pxl-to> |
| en-IE | <https://www.softwareadvice.ie/software/391545/pxl-to> |
| en-NZ | <https://www.softwareadvice.co.nz/software/391545/pxl-to> |

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