--- description: Review of Watson Campaign Automation Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Watson Campaign Automation | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Watson Campaign Automation](/software/395340/watson-campaign-automation) # Watson Campaign Automation Canonical: https://www.softwareadvice.com.au/software/395340/watson-campaign-automation > IBM Watson Marketing provides a portfolio of marketing solutions that allow marketing professionals to design and execute digital marketing campaigns. This cloud-based system is compatible with Mac and PC/Linux operating systems, and also runs on mobile devices. The Watson Marketing system features individual applications to accomplish several different digital marketing tasks. Users can design and execute marketing campaigns via email, web, and social media with Watson Campaign Automation, which also offers lead scoring and lead management. Additionally, users can manage all marketing content and resources with the Watson Content Hub and use Watson Analytics tools to analyze and improve performance with role-based dashboards, journey analytics, and session replay tools. Pricing is based on user counts and the needed functionality of each individual company. > > Verdict: Rated **4.4/5** by 5 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 5 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 4.0/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: IBM ## Commercial Context - **Pricing Details**: Essentials, Standard and Premium packages are available. Contact IBM for full pricing information. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish - **Available Countries**: United States ## Features - A/B Testing - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Content Management - Customer Segmentation - Customizable Templates - Drag & Drop - Email Templates - Lead Management - Lead Qualification - Marketing Automation - Multi-Campaign - Multi-Channel Communication - Multi-Channel Marketing - ROI Tracking - Reporting & Statistics - Sales Analytics ## Support Options - Email/Help Desk - Knowledge Base ## Category - [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software) - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) - [All-in-One Marketing Tools](https://www.softwareadvice.com.au/directory/4065/all-in-one/software) ## Alternatives 1. [Systeme.io](https://www.softwareadvice.com.au/software/334889/systemeio) — 4.8/5 (2126 reviews) 2. [ActiveCampaign](https://www.softwareadvice.com.au/software/5398/activecampaign) — 4.6/5 (2561 reviews) 3. [Brevo](https://www.softwareadvice.com.au/software/18887/brevo) — 4.6/5 (3408 reviews) 4. [MailerLite](https://www.softwareadvice.com.au/software/100595/mailerlite) — 4.7/5 (2256 reviews) 5. [HubSpot Marketing Hub](https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub) — 4.5/5 (6220 reviews) ## Reviews ### "The Personality Analysis Of Social Networks Is Already Possible" — 5.0/5 > **Iván** | *14 January 2020* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: With a flexible and optimized information architecture, Whatson allows us to accelerate production and deployment based on AI. With Whatsaon we can create predictive models of customer behavior, with this we make more accurate predictions, we can automate the processes, and increase the user experience. > > **Cons**: Being a new technology, the new vocabulary is always complex, the semantics used by the reports must be optimized and adapted very well. > > With IBM Whatson we build behavior patterns to improve our digital marketing. With IBM Watson we build and manage our AI at the enterprise level. Personality profiles based on data extracted from social networks such as twitter allows us to determine behaviors to improve our marketing. ----- ### "Mid Tier Campaign Manager" — 4.0/5 > **Alicia** | *28 January 2023* | Luxury Goods & Jewelry | Recommendation rating: 3.0/10 > > **Pros**: It is easy to schedule and manage content delivery such as email campaigns based on the different subscriptions of the users of our courses. > > **Cons**: It is not easy to customize without having a bit of knowledge of HTML and the backend. I find this tool outdated and lacking in noteworthy features. > > Overall, I think there are much easier content managers and marketing assistance tools that are easier to use and offer more features than Watson. ----- ### "Great rate of delivery, not easy to customize. Html knowledge required" — 3.0/5 > **David** | *11 February 2022* | Real Estate | Recommendation rating: 3.0/10 > > **Pros**: Great speed to send out email marketing campaigns to massive databases. Customer service is a must sometimes and superb deliverability. Customize sendings addid custom fields to emails > > **Cons**: Not easy to implement with old salesforce, it was a little bit outdated compared to mailchimp and similar software. No option to build responsive email templates with click and drag system. html and css needed to build responsive email templates. > > We were using this software to send email campaigns to our massive database of users. We could customize and segment campaigns based on different subscriptions. It helped us to develop better email communications ----- ### "Best tool for CRM" — 5.0/5 > **Amanda** | *16 September 2019* | E-Learning | Recommendation rating: 10.0/10 > > **Pros**: The scheduling system because it has a quality check before scheduling which is very useful in case you used an experience in a wrong way. > > **Cons**: The customer service because more than once some of my emails were scheduled, but then not send because there was an error. I got a case notification via email of the customer team, but more than once they could not tell what exactly was going wrong and causing the error. > > It is a great tool that I use daily for my campaigns. I can schedule my emails in advance which is great, but also afterwards see the heatmaps of my emails to see what went good and what was not clicked that much in order for me to improve it in future emails. ----- ### "Capable and Easier Than Salesforce Marketing Cloud" — 5.0/5 > **Daniel** | *1 May 2018* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Platform is well designed and intuitive making it easy for users of other systems to adapt to the IBM Watson Campaign Automation tool set. Planning and creating broadcast and automated campaigns can be mastered in no time. The data structures and functional operations work well. > > **Cons**: Some of the more advanced features require a learning curve, but once mastered they are quite reliable. ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/395340/watson-campaign-automation) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data