---
description: Review of Propensity Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Propensity | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Account Based Marketing Software](/directory/4394/account-based-marketing/software) > [Propensity](/software/400408/propensity)

# Propensity

Canonical: https://www.softwareadvice.com.au/software/400408/propensity

> Propensity is an account based marketing platform designed to assist small business-to-business growth teams. It aids marketers and sales teams in identifying and engaging with accounts that show high intent. 

The platform employs intent data to construct specialized audiences of accounts that are actively seeking solutions. Propensity streamlines the process of initiating targeted marketing campaigns across various channels such as advertisements, emails, and direct mail. It also identifies and prioritizes accounts that visit a website and exhibit strong buying signals for sales outreach. 

Key features of Propensity include marketing playbooks for multi-channel campaign launch, automated prospecting workflows for daily lead qualification, and tools to synchronize marketing and sales efforts around high-value accounts. These features facilitate awareness creation, engagement driving, and pipeline conversion from best-fit accounts. Propensity combines intent signals with existing customer relationship management and marketing data to enhance account-based strategies.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Propensity

## Commercial Context

- **Starting Price**: USD 1,000.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- AI/Machine Learning
- Activity Dashboard
- Alerts/Notifications
- Behavior Tracking
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Communication Management
- Contact Database
- Contact Management
- Content Creation
- Content Delivery
- Data Synchronization
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Marketing Automation
- Multi-Channel Communication
- Performance Metrics

## Integrations (9 total)

- Facebook Business Suite
- Gmail
- Google Ads
- HubSpot CRM
- LinkedIn Marketing Solutions
- Microsoft 365
- SalesLoft
- Salesforce Sales Cloud
- Slack

## Support Options

- Email/Help Desk

## Category

- [Account Based Marketing Software](https://www.softwareadvice.com.au/directory/4394/account-based-marketing/software)

## Alternatives

1. [Seamless](https://www.softwareadvice.com.au/software/441610/seamless-ai) — 4.5/5 (487 reviews)
2. [Relayto](https://www.softwareadvice.com.au/software/239614/relayto) — 4.8/5 (198 reviews)
3. [Marketo Engage](https://www.softwareadvice.com.au/software/21522/marketo-engage) — 4.3/5 (710 reviews)
4. [Apollo.io](https://www.softwareadvice.com.au/software/428803/apollo-io) — 4.5/5 (387 reviews)
5. [Sendoso](https://www.softwareadvice.com.au/software/238333/sendoso) — 4.5/5 (33 reviews)

## Reviews

### "A Smaller ABM Vendor That Punches Above Its Weight" — 5.0/5

> **Brittany** | *16 September 2025* | Construction | Recommendation rating: 10.0/10
> 
> **Pros**: Propensity is easy to use, fast to implement, and constantly improving. The account scoring and prioritization features are accurate and actionable, making targeting clear. The Salesforce integration is seamless, and the frequent product updates show the team really listens to customer feedback. Their customer support is the best I’ve experienced - fast, thoughtful, and focused on real outcomes.
> 
> **Cons**: Because the product evolves so quickly, it can take some effort to keep up with all the new features. Reporting is strong but still maturing - I’d love to see more advanced customization options over time.
> 
> I’ve worked with the giants in ABM, but Propensity is the rare smaller vendor that punches far above its weight. It delivers faster, listens more closely, and makes the ABM experience genuinely enjoyable. It has become a trusted partner for running account-based campaigns end to end - from targeting to activation to measurement. I look forward to logging in because I know the platform will keep delivering value and evolving alongside my needs.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/400408/propensity)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/account-based-marketing/propensity-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/400408/propensity> |
| en-GB | <https://www.softwareadvice.co.uk/software/400408/propensity> |
| en-IE | <https://www.softwareadvice.ie/software/400408/propensity> |
| en-NZ | <https://www.softwareadvice.co.nz/software/400408/propensity> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Software Advice helps businesses in Australia find the best software. Compare software options and learn more from our research and user reviews.","email":"info@softwareadvice.com.au","url":"https://www.softwareadvice.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@id":"https://www.softwareadvice.com.au/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":[]},{"name":"Propensity","description":"Propensity is an account based marketing platform designed to assist small business-to-business growth teams. It aids marketers and sales teams in identifying and engaging with accounts that show high intent. \n\nThe platform employs intent data to construct specialized audiences of accounts that are actively seeking solutions. Propensity streamlines the process of initiating targeted marketing campaigns across various channels such as advertisements, emails, and direct mail. It also identifies and prioritizes accounts that visit a website and exhibit strong buying signals for sales outreach. \n\nKey features of Propensity include marketing playbooks for multi-channel campaign launch, automated prospecting workflows for daily lead qualification, and tools to synchronize marketing and sales efforts around high-value accounts. These features facilitate awareness creation, engagement driving, and pipeline conversion from best-fit accounts. Propensity combines intent signals with existing customer relationship management and marketing data to enhance account-based strategies.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/25bf9120-d056-4a52-892c-e587b7c6d780.png","url":"https://www.softwareadvice.com.au/software/400408/propensity","@id":"https://www.softwareadvice.com.au/software/400408/propensity#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":1},"offers":{"price":"1000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.com.au/software/400408/propensity#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Account Based Marketing Software","position":2,"item":"/directory/4394/account-based-marketing/software","@type":"ListItem"},{"name":"Propensity","position":3,"item":"/software/400408/propensity","@type":"ListItem"}]}]}
</script>