--- description: Review of Wobb Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Wobb | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Content Marketing Software](/directory/1839/content/software) > [Wobb](/software/417358/wobb) # Wobb Canonical: https://www.softwareadvice.com.au/software/417358/wobb Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/417358/wobb?page=2) > Wobb, a Gurugram-based influencer marketing automation platform, simplifies the hiring process and enhances measurability. With its pixel technology, Wobb provides valuable data on sales, traffic, and impressions from influencer campaigns. Marketing managers gain access to influencers for their campaign requirements, while influencers can conveniently participate in numerous campaigns, submit their work for approval, and access collaboration tools. Wobb fosters transparent and time-bound engagement between brands and influencers. Since its launch, Wobb has successfully executed over 5,000 influencer campaigns and partnered with more than one million micro, macro, and category A influencers across 100+ categories. Trusted by renowned brands like HDFC Life, Plum Goodness, Emami, BIBA Apparels, and Casio, Wobb is the go-to platform for influencer marketing needs. > > Verdict: Rated **4.9/5** by 7 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 7 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.9/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Wobb ## Commercial Context - **Starting Price**: USD 152.41 - **Pricing model**: Flat Rate (Free Trial) - **Target Audience**: Self Employed, 11–50, 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Canada, France, Germany, India, Ireland, Italy, Mexico, Netherlands, New Zealand, Philippines, Singapore, South Africa, United Arab Emirates, United Kingdom, United States ## Features - Activity Dashboard - Campaign Analytics - Campaign Management - Campaign Planning - Conversion Tracking - Geotargeting - Influencer Discovery - Multi-Campaign - Multi-Channel Campaigns - Multi-Channel Marketing - Multi-Language - Performance Metrics - ROI Tracking - Real-Time Analytics - Real-Time Reporting - Social Media Integration - Social Promotion - Workflow Management ## Integrations (1 total) - Shopify ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Content Marketing Software](https://www.softwareadvice.com.au/directory/1839/content/software) ## Related Categories - [Content Marketing Software](https://www.softwareadvice.com.au/directory/1839/content/software) - [Influencer Marketing Software](https://www.softwareadvice.com.au/directory/4292/influencer-marketing/software) - [Affiliate Software](https://www.softwareadvice.com.au/directory/4629/affiliate/software) ## Alternatives 1. [Grin](https://www.softwareadvice.com.au/software/224908/grin) — 4.7/5 (147 reviews) 2. [\#paid](https://www.softwareadvice.com.au/software/264337/hashtag-paid) — 4.7/5 (41 reviews) 3. [Brinfer](https://www.softwareadvice.com.au/software/521297/Brinfer) — 4.9/5 (20 reviews) 4. [Julius](https://www.softwareadvice.com.au/software/218629/julius) — 4.5/5 (107 reviews) 5. [OpenSponsorship](https://www.softwareadvice.com.au/software/240772/opensponsorship) — 4.8/5 (40 reviews) ## Reviews ### "PJI loves and supports Wobb.Ai" — 5.0/5 > **Prince Joseph** | *8 November 2024* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: I love that Wobb is truly outcompeting other similar influencer softwares with so much value that makes me believe that I will never need another one. For making the process to connect with influencers to connecting with podcast hosts to more. They did such a great job in building this and I believe they will continue to make it better. > > **Cons**: nothing. I like everything about this platform and will be top of the list unless anyone can compete against it > > So far the experience with the software and the team has been great ----- ### "A Must-Have Platform for Beauty Brands" — 5.0/5 > **Jayati** | *20 July 2023* | Cosmetics | Recommendation rating: 10.0/10 > > **Pros**: Firstly, the creator search on Wobb is slick. So we sell beauty \& skincare products \& generally target women age 25-35. With wobb, it was easier for my team to put down the audience gender, age \& demographic filters and get a curated list of beauty creators with my target audience. That saves a lot of time for us.Secondly, what I love about the platform is the marketplace. We have posted variety of always on campaigns - barter, affiliate, small cash payout on the wobb creator marketplace. We're getting roughly 100+ pre-qualified applications on an average from the platform. This saves us time on sourcing \& focus on important work.Also, Shopify integration was quite useful as it allowed us to ship products to influencers doing barter or gifting campaigns with us. We don't really need to ask for addresses, and coordinate with logistics team > > **Cons**: Nothing to dislike really. But if I have to pick one, they can provide more options for custom reports to measure influencer performance. ----- ### "High Potential Product for Influencer Marketing Agencies" — 4.0/5 > **Vikas** | *9 February 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The \[sensitive content hidden\] seems fully committed to the product, and it's moving in the right direction. I'm impressed with the overall value and pricing. They have huge data of Indian influencers. > > **Cons**: The UX needs improvement and more active influencers for the campaign. ----- ### "A Great Platform with High Demand – Keeps Me on My Toes\!" — 5.0/5 > **Rishita** | *14 April 2025* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: What I liked most about Wobb is how supportive and seamless the entire experience was. The platform made it really easy to connect with brands, and the team was always approachable and quick to help. It felt like a space that genuinely cares about creators and their growth. > > **Cons**: Honestly, there wasn’t much to dislike\! But if I had to mention something, I’d say the opportunities get filled up quite fast—which just shows how active and competitive the platform is. It actually motivates me to stay more alert and improve consistently. ----- ### "Good influencer discovery tool for all" — 5.0/5 > **Ishan** | *11 September 2024* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: The tool is good for influencer discovery. The UI was pretty neat except for the infrequent bugs at times but support could help. Pretty cost effective as well. I have reviewed several products like Grin, Upfluence, Modash. This one is the most value for money tool overall. Offers the same discovery as Modash at 1/3rd cost. If from India, you can leverage their marketplace, which i think is open only for Indian users > > **Cons**: The support could be better - took them a day to respond to some queries. But overall a recommended product for all ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/417358/wobb?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/417358/wobb) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data