Sprout Social

4.4
Overall rating
Reviews

4.4
Overall rating
Reviews

About Sprout Social

Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more. The solution features a "Smart Inbox," which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. Sprout Social's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing. By using Sprout Social's reporting and social media analytics functionalities, users can monitor social media performance of the brand across various platforms. Sprout Social offers services on a monthly subscription basis that includes support via phone, email and other online resources.
Sprout Social Software - Conversion trends tool
Sprout Social Software - Customer engagement tool
Sprout Social Software - Analytics tool
Sprout Social Software - Content publishing calendar tool
Sprout Social video
Sprout Social Software - Conversion trends tool - thumbnail
Sprout Social Software - Customer engagement tool - thumbnail
Sprout Social Software - Analytics tool - thumbnail
Sprout Social Software - Content publishing calendar tool - thumbnail

Sprout Social pricing

Sprout Social does not have a free version but does offer a free trial. Sprout Social paid version starts at USD 249.00/month.

Starting Price:
USD 249.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Sprout Social

Emplifi Social Marketing Cloud

An end-to-end Social Marketing Cloud for modern enterprises. From managing a multi-channel strategy to analyzing trends...

Sprout Social Reviews

Feature rating

Value for Money
3.9
Functionality
4.2
Ease of Use
4.4
Customer Support
4.3
5 reviews of 594 View all reviews
Tara
Tara
  • Industry: Nonprofit Organization Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/12/2023

My favorite social media management app for 8 years

Great experience with Sprout. Their customer service is quick to respond and resolve issues.

Pros

It's stood the test of time. Overall I like the smart inbox, reporting, and scheduling options.

Cons

The interactivity/messaging collaboration between teammates. I feel like it could improve.

Alternatives Considered

Hootsuite

Reasons for Switching to Sprout Social

At the time of decision, loved the UX and smart inbox of Sprout over Hootsuite.
Andy
  • Industry: Primary/Secondary Education
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 23/09/2024

Research the value against competitors

After trying multiple tools, Sprout has been a slight leader in the sector for us but you definitely pay for it.

Pros

The scheduling tools are very easy to use in the publishing area and the ability to use Groups is a nice touch.

Cons

Very expensive with other products on the market.

Karen
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
1
Customer Support
1

1
Reviewed on 13/01/2025

Outdated - doing less, charging more, terrible contracts

Outdated provider with cut back support staff but charging more for less. They are no longer leaders in the space, look at the newer options - they offer better features and value for dollars. Sprout got rid of our account manager and AU support teams, without telling us - we've been ghosted since before our contract was due to auto renew. So any questions around whether our plan was still the right level, if we needed the extras we were upsold, went unanswered. Despite breaching contract and taking away the local rep (which was the selling point) - they're refusing to terminate the contract until rollover time again. So obtuse, despite years of taking our money, so now lawyers are getting called in.

Pros

They are relatively easy to use with some handy in built reports

Cons

Cut back support staff - got rid of our account manager and AU support teams, without telling us
Auto renew annual contracts and despite us trying to contact our rep to review our needs and being ghosted, they refused to revisit this
They are no longer leaders in the space, look at the newer options - they offer better features and value for dollars

Response from Sprout Social

I apologize for the issues you've experienced with Sprout Social. I understand that lack of support can be frustrating, and we strive to offer strong support and communication with our customers. If you have any other concerns you'd like to chat with our team about, please feel free to reach out to us.

Replied 23/01/2025
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Functionality
2
Ease of Use
2
Customer Support
1

1
Reviewed on 24/10/2024

There’s no way any of these 5 star reviews are genuine

If you’re an agency that is looking to destroy your bottom line, pass on expensive unnecessary costs to your clients and be locked in to a service that cares about nothing except squeezing every dime out of your business, Sprout Social is definitely the social media management platform for you!

Pros

The pros? I suppose the posting workflow is good, as good as other platforms that are 10% of the cost. A lot of the “features” that I was promised when they locked me into a year contract with high pressure sales ended up being features that either don’t work very well or are actually kept behind massive pay walls. You’ll have to remortgage your house to get the full functionality out of Sprout.

Cons

Where do I even start. 1. To send approval requests to clients, you have to add them as an additional user… EVERY SINGLE additional user is a $499 PER MONTH. I was promised that external approved were free, so sending approval requests to clients would not cost extra, they never mentioned that you’re only allowed 3 external approved for THE ENTIRE ACCOUNT. They pressured me into signing a contract and sold me a bunch of lies.

I don’t even find the platform very intuitive. Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI and pretty much the same features.

Alternatives Considered

Planable, Cloud Campaign and Hootsuite

Reasons for Choosing Sprout Social

Because a sales rep convinced me that Sprout was far superior and worth the massive extra cost in the long run. Worst decision I’ve made in a long time

Switched From

Planable

Reasons for Switching to Sprout Social

Because I fell for their marketing, false reviews and high pressure sales tactics
Jeb
Jeb
  • Industry: Publishing
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 14/01/2025

Great option for medium -large organizations

Overall we really like what Sprout Social has to offer. It's been one of the best social SAAS services I've used.

Pros

The reports and UI are what I like the most.

Cons

We were priced out of the service. We like it but can't afford it.

Alternatives Considered

Sprout and SOCi

Reasons for Choosing Sprout Social

Price and ease of use. We always listen to what our employees want and prefer using... For the most part.

Switched From

SOCi, Sprinklr, SocialPilot and Hootsuite

Reasons for Switching to Sprout Social

It wasn't a final choice, we've been testing several services. Sprout Social seems to be one of the best and we'll probably stick to it for a while.

Response from Sprout Social

It's great to hear the Reporting and UI are beneficial to you. We strive to make our platform user-friendly, so it's great to hear you appreciate the ease of use. Thank you for choosing Sprout Social!

Replied 23/01/2025

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