--- description: Review of Wati Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Wati | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/508/customer-engagement/software) > [Wati](/software/430256/wati) # Wati Canonical: https://www.softwareadvice.com.au/software/430256/wati Page: 1 / 10\ Next: [Next page](https://www.softwareadvice.com.au/software/430256/wati?page=2) > Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. © Wati 2026. Clare.ai Limited. GDPR Compliant. ISO/IEC 27001 Certified. > > Verdict: Rated **4.6/5** by 207 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 207 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Wati - **Founded**: 1998 ## Commercial Context - **Starting Price**: USD 59.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Additional Users @ $39/user/month for Pro plan Additional Users @ $89/user/month for Business plan - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, English, European Portuguese, Hindi, Portuguese, Spanish, Traditional Chinese - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - AI Copilot - AI/Machine Learning - API - Activity Dashboard - Automated Responses - Autoresponders - CRM - Chat Transcript - Chat/Messaging - Chatbot - Code-free Development - Communication Management - Contact Management - Customer Communication - Customer Database - Customer Engagement - Customer Experience Management - Customer Service Analytics - Customer Support - Dashboard ## Integrations (10 total) - Google Sheets - HubSpot Content Hub - Klaviyo - Pabbly Connect - Shopify - WhatsApp - WooCommerce - Zapier - Zoho CRM Plus - Zoho Flow ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Customer Engagement Software](https://www.softwareadvice.com.au/directory/508/customer-engagement/software) ## Related Categories - [Customer Engagement Software](https://www.softwareadvice.com.au/directory/508/customer-engagement/software) - [SMS Marketing Software](https://www.softwareadvice.com.au/directory/4532/sms-marketing/software) - [Chatbot Software](https://www.softwareadvice.com.au/directory/3923/chatbot/software) - [Customer Communications Management Software](https://www.softwareadvice.com.au/directory/4742/customer-communications-mngt/software) - [Conversational Marketing Software](https://www.softwareadvice.com.au/directory/4671/conversational-marketing/software) ## Alternatives 1. 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[LiveAgent](https://www.softwareadvice.com.au/software/109980/liveagent) — 4.7/5 (1789 reviews) ## Reviews ### "AMAZING APP FOR USING WHATSAPP FOR BUSINESS" — 5.0/5 > **Thomson** | *15 December 2025* | Retail | Recommendation rating: 10.0/10 > > **Pros**: 1. give us an option to communicate with customers through whatsapp as a team 2. you can run ads. 3. all the automation options. > > **Cons**: i felt not able to make a call using whatsapp was con about wati but they have even figured that out. > > Amazing customer service, Amazing application to use whatsapp. I strongly recommend any business with team to use wati ----- ### "Wati helped us to improve connection with learners" — 5.0/5 > **Verified Reviewer** | *24 December 2025* | E-Learning | Recommendation rating: 10.0/10 > > **Pros**: What I liked most about WATI is how easily it manages WhatsApp conversations in one place. The interface is simple, and it really helps us respond faster to customers and stay organized also very good at sending WhatsApp messages to learners. > > **Cons**: Easy to handle, very good interface, easy to send messages to learners, and easy analysis of the campaign, like how many read, delivered, and failed > > I have been using Wati for 2 years. My experience with Wati is very good. From this, it's easy to connect with learners and also get responses ----- ### "Don't sign up to WATI before reading\!" — 1.0/5 > **Anonymous User** | *11 November 2025* | Internet | Recommendation rating: 0.0/10 > > **Pros**: this product was easy to set up. The team’s guidance, insight, and deep experience with Meta made the process seamless, and they were always ready to help resolve any issues that came up, unless you want to cancel then it becomes extremely difficult. > > **Cons**: What I liked least about this product was how difficult it was to cancel my account. The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and documentation use dark patterns that make it hard to find the actual cancellation form. > > Without a verified Meta account, the subscription was unusable, yet there was no straightforward way to end it through the dashboard. Overall, the experience felt deliberately obstructive and very disappointing. ----- ### "Great WhatsApp Automation Platform" — 5.0/5 > **Verified Reviewer** | *23 December 2025* | Graphic Design | Recommendation rating: 10.0/10 > > **Pros**: WATI is a trusted and robust platform for WhatsApp Business automation. Its strength is at the intersection of automation, flexibility and scalability. This enables us to develop next-level WhatsApp flows, templates and customer journeys while also maintaining a personalized experience. It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes. > > **Cons**: Currently, I have not faced any serious cons. Most of the challenges we have had are related to first-time setup and learning, but that is normal for such a powerful and versatile system. > > WATI has worked really well for handling support at scale using WhatsApp. It reduced response times by more than half, improved the quality of automation for agents, and vastly increased customer satisfaction. ----- ### "Wati is a good tool for my business" — 4.0/5 > **Verified Reviewer** | *29 December 2025* | Cosmetics | Recommendation rating: 8.0/10 > > **Pros**: I like that Wati enables us to aggregate our social media activity into one place. it also allows us to monitor 'different' types of engagement and assign different types of responses accordingly. > > **Cons**: The bugs\! Unfortunately, we've had a few this year. Starting with the names of the clients displayed all the way to broken connections to other social media accounts > > Overall positive. I would like to have 'easier' ways to keep conversations open as well as more advanced features to 'follow-up' with my engaging clients. ----- Page: 1 / 10\ Next: [Next page](https://www.softwareadvice.com.au/software/430256/wati?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/430256/wati) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data