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description: Review of Phrase Localization Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Phrase Localization Platform | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Phrase Localization Platform

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> Phrase is a leader in Language Intelligence. Its enterprise platform automates, manages, and delivers multilingual content, helping organizations build deeper customer connections and accelerate business growth.&#10;&#10;Thousands of global brands use Phrase across hundreds of languages to reduce time to market and deliver consistent brand experiences worldwide.&#10;&#10;The Phrase Platform brings together translation management, software localization, multimedia localization, machine translation, workflow automation, and language AI in a single integrated environment. From marketing campaigns and product interfaces to apps, audio and video, customer support, and technical documentation, teams manage multilingual content in a single platform.&#10;&#10;Phrase enables organizations to operationalize AI across multilingual content workflows while maintaining governance, quality control, and brand consistency.&#10;&#10;Built for complex and fast-moving organizations, Phrase connects directly to the systems where content is created and published. Marketing teams launch global campaigns faster, product teams deliver localized software continuously within development workflows, and customer experience teams provide consistent multilingual support across channels. This open ecosystem architecture allows localization to operate as part of broader content, product, and customer experience workflows.&#10;&#10;Core capabilities of the Phrase Platform include:&#10;- AI-powered translation workflows with secure large language model integrations and adaptive machine translation&#10;&#10;- A broad integration ecosystem connecting CMS platforms, marketing automation systems, customer support platforms, developer tools, and design environments&#10;&#10;- Native integrations with repositories including GitHub, GitLab, Bitbucket, and Azure DevOps&#10;&#10;- Over-the-air localization and SDKs for iOS and Android applications&#10;&#10;- Translation Memory and terminology management to maintain linguistic and brand consistency&#10;&#10;- Automated quality evaluation and quality performance scoring&#10;&#10;- In-context preview and visual review tools for faster review cycles&#10;&#10;- Advanced workflow automation and customizable approval processes&#10;&#10;- Vendor management for in-house teams, language service providers, and marketplace partners&#10;&#10;- Open API, CLI, and webhooks for extensibility and automation&#10;&#10;- Reporting and analytics to monitor quality, cost efficiency, and performance&#10;&#10;- Scalable architecture designed for enterprise content volumes&#10;&#10;Phrase supports global organizations across industries including technology, gaming, retail, manufacturing, automotive, travel, and life sciences. These organizations use Phrase to accelerate global product launches, scale international marketing, and deliver consistent multilingual customer experiences across every market.&#10;&#10;Enterprise readiness sits at the core of the Phrase Platform. Phrase is ISO 27001 certified and provides robust security, governance, and compliance capabilities including SSO, role-based permissions, granular access controls, and secure cloud infrastructure designed for global organizations.&#10;&#10;Trusted by leading global brands including Uber, AWS, Volkswagen, and Zendesk, Phrase ensures multilingual content is delivered at scale while maintaining quality, consistency, and control.&#10;&#10;Learn more at phrase.com.
> 
> Verdict: Rated **4.6/5** by 274 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 274 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Phrase
- **Location**: Hamburg, Germany
- **Founded**: 2012

## Commercial Context

- **Starting Price**: USD 27.00
- **Pricing model**: Flat Rate
- **Pricing Details**: It is also available at $210/mo and $369/mo with additional features.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Afrikaans, Albanian, Amharic, Arabic, Armenian, Assamese, Azerbaijani, Bashkir, Basque, Belarusian, Bengali, Bosnian, Bulgarian, Burmese, Catalan, Cebuano, Chinese, Chuvash, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Fijian, Finnish, French, Galician, Georgian, German, Greek, Gujarati, Haitian Creole, Hebrew, Hindi, Hungarian, Icelandic, Iloko, Indonesian, Iran, Irish, Italian, Japanese, Javanese, Kannada, Kazakh, Khmer, Korean, Latin, Latvian, Lithuanian, Luxembourgish, Macedonian, Malagasy, Malay, Malayalam, Maltese, Marathi, Mongolian, Māori, Nepali, Newari, Norwegian, Odia, Persian, Polish, Portuguese, Punjabi, Romanian, Russian, Samoan, Sanskrit, Scottish Gaelic, Serbian, Sindhi, Sinhala, Slovak, Slovenian, Somali, Spanish, Swahili, Swedish, Tagalog, Tajik, Tamil, Tatar, Telugu, Thai, Tibetan, Tongan, Traditional Chinese, Turkish, Turkmen, Ukrainian, Urdu, Uyghur, Uzbek, Vietnamese, Welsh, Xhosa, Yiddish, Yoruba, quz
- **Available Countries**: Afghanistan, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Benin and 191 more

## Features

- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Content Management
- Content Publishing Options
- Customizable Templates
- Customizable User Interface
- Deadline Management
- Document Management
- For Software
- For Websites
- Language Detection
- Localization Automation
- Machine Translation

## Integrations (20 total)

- Bitbucket
- Braze
- Contentful
- Contentstack
- Drupal
- Figma
- GitHub
- GitLab
- Google Drive
- HubSpot CRM
- Joomla
- Kontent.ai
- Paligo
- Salesforce Service Cloud
- Sanity

... and 5 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Translation Software](https://www.softwareadvice.com.au/directory/4257/translation-management/software)

## Related Categories

- [Translation Software](https://www.softwareadvice.com.au/directory/4257/translation-management/software)
- [Content Management Systems](https://www.softwareadvice.com.au/directory/4543/cms/software)

## Alternatives

1. [Google Translate](https://www.softwareadvice.com.au/software/241661/google-translate) — 4.5/5 (687 reviews)
2. [Bureau Works](https://www.softwareadvice.com.au/software/298399/bureau-works) — 4.8/5 (118 reviews)
3. [Crowdin](https://www.softwareadvice.com.au/software/171337/crowdin) — 4.7/5 (175 reviews)
4. [LILT](https://www.softwareadvice.com.au/software/485836/LILT) — 4.4/5 (85 reviews)
5. [Tolgee](https://www.softwareadvice.com.au/software/377088/tolgee) — 4.6/5 (95 reviews)

## Reviews

### "Best tool to manage and control your translations\!" — 4.0/5

> **Siddhant** | *29 January 2019* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: There are many many things I like about PhraseApp and pinpointing to the one I like the most would be a difficult task. First of all PhraseApp  got an elegant and convenient UI which makes working with it so much easier. The panels are all nice and shiny and the search works smooth. &#10;&#10;I use PhraseApp to achieve a streamlined localization process and have translations on the go and translating web/app content from English to \*insert a language in which you want the documentation to be\* has never been much easier for the developers, who add translations to multiple languages so as to comply with documentation standards and have a wider reach with the app/website.&#10;&#10;The best feature of PhraseApp  is the ability to work on different projects and switch between them so efficiently\!
> 
> **Cons**: Well I have used PhraseApp  for quite a time and till now I do not have a single complain. Maybe I have not explored enough features to have some issues but all is really going well for me and I don't have anything to dislike and complain about\!&#10;&#10;Well there is a bit of a learning curve that comes with PhraseApp as it has so many features to explore but this comes with all the SaaS, so it is not a big deal\! You'll get a hang of it once you have had a hands-on experience with some projects using  PhraseApp.&#10;&#10;P.S - I don't know if the features exists or not, but I would like to have the ability to integrate PhraseApp with a third party email management system so as to create new avenues with my new projects\!
> 
> Using PhraseApp overall is much much better than the translations I have done with spreadsheets and by using JSON manually. As a web/app  developer, I want my documentation to be available in multiple languages so as to facilitate my projects to a wider public and create a good impression.  &#10;&#10;Translation for docs play a huge role in maintaining the open source repositories and PhraseApp helped me achieve those on my open source projects. I am happy with PhraseApp and recommend it to developers like me or to anyone who want to translate stuff on fly to multiple languages\!

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### "Useful CAT Tools with Reasonable Prices." — 5.0/5

> **Khattareeya** | *12 July 2022* | Translation & Localization | Recommendation rating: 9.0/10
> 
> **Pros**: The affordable price and cloud-based CAT tools.
> 
> **Cons**: Sometimes the server isn't update the translation that was input earlier.
> 
> I have been using Memsource almost 3 consecutive years in my translation works. The problem I found from this program is less than other CAT tools and the price is really affordable for a lone freelancer like me.

-----

### "Thank you" — 3.0/5

> **Aysu** | *22 July 2022* | Writing & Editing | Recommendation rating: 8.0/10
> 
> **Pros**: The product easy to use. I can translate other formants like word, powerpoint...
> 
> **Cons**: I don't know what I say about this. I think it's OK.

-----

### "Seamless Localization Tool for New Generation Multi Country Product Development" — 5.0/5

> **Jichin** | *13 November 2019* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: The things I liked the most about Phrase are - &#10;1. The APIs to integrate with the DevOps CI/CD pipeline.&#10;2. The In App Reviewer and Translator SDK that enabled In app review and translations for Portals. Would like to see this extended to the Mobile Apps too&#10;3. The ability to default locales to a master locale&#10;4. The ability to manage Translation Jobs&#10;5. Last but not the least, the Product Support team of Phrase is always very quick to respond to your queries and requests for support and always provide a satisfactory resolution.&#10;&#10;All of the above put together really makes Phrase a great new generation localization tool for Multi Country product development
> 
> **Cons**: The Phrase Portal at first used to be  a little less intuitive (back in 2017), but they were quick to redesign it. I would also like to see a more advanced set of reports and analytics on key management that a Product Manager could use into the future.
> 
> Our experience with Phrase has been an outstanding one, and we have recommended Phrase as an integral part of our Agile DevOps tooling for apps that have localization needs.

-----

### "A great tool indeed" — 5.0/5

> **Antonio** | *21 July 2022* | Translation & Localization | Recommendation rating: 10.0/10
> 
> **Pros**: The product is easy to use, its interface is very pleasant to work with.
> 
> **Cons**: I think we should have more terminology.
> 
> From day one I started to like Memsource. I love the fact that we can work both online and offline.

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## Links

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| de | <https://www.softwareadvice.de/software/441679/phrase-localization-platform> |
| en | <https://www.softwareadvice.com/translation-management/phrase-localization-platform-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/441679/phrase-localization-platform> |
| en-GB | <https://www.softwareadvice.co.uk/software/441679/phrase-localization-platform> |
| en-IE | <https://www.softwareadvice.ie/software/441679/phrase-localization-platform> |
| en-NZ | <https://www.softwareadvice.co.nz/software/441679/phrase-localization-platform> |
| fr | <https://www.softwareadvice.fr/software/441679/phrase-localization-platform> |

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