--- description: Review of Mixpanel Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Mixpanel | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/4372/mobile-analytics/software) > [Mixpanel](/software/367563/mixpanel) # Mixpanel Canonical: https://www.softwareadvice.com.au/software/367563/mixpanel Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.com.au/software/367563/mixpanel?page=2) > Mixpanel is a product analytics solution that helps businesses gain insights into audience behavior and track customer journeys. It enables managers to convert leads into customers, generate custom reports, build funnels, view top user flows, create cohorts in bulk and automate workflows via a unified platform. It offers a variety of features such as A/B testing, audience targeting, conversion tracking, data visualization, statistical analysis and more. Mixpanel allows employees to create and manage campaigns and calculate conversion rates. Additionally, it lets administrators build custom dashboards, receive alerts for product updates and monitor products' key performance indicators (KPIs). Mixpanel comes with an application programming interface (API), which facilitates integration with several third-party platforms such as AB Tasty, Alooma, Apptimize, Branch Metrics, Chartio, Google Cloud Platform, Intercom and more. The platform is available to users for free and on monthly subscriptions. Support is extended via phone and email. > > Verdict: Rated **4.5/5** by 146 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 146 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Mixpanel - **Location**: San Francisco, US - **Founded**: 2009 ## Commercial Context - **Starting Price**: USD 25.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Indonesian, Korean, Portuguese, Spanish, Traditional Chinese - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Ireland, Japan, Mexico, Netherlands, Singapore, United Arab Emirates, United Kingdom, United States ## Features - AI Copilot - API - Activity Dashboard - Alerts/Notifications - Audience Targeting - Campaign Management - Campaign Segmentation - Campaign Tracking - Cohort Analysis - Collaboration Tools - Communication Management - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Dashboard - Data Connectors - Data Discovery - Data Import/Export - Data Management - Data Visualization ## Integrations (37 total) - Amazon Redshift - Amazon S3 Glacier - Amplitude Analytics - Appcues - AppsFlyer - Braze - ChatGPT - Claude - Codex - Commerce Connect - Cursor - Flutter - Glean - Google Analytics - Google Tag Manager ... and 22 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Analytics Software](https://www.softwareadvice.com.au/directory/4372/mobile-analytics/software) ## Related Categories - [Mobile Analytics Software](https://www.softwareadvice.com.au/directory/4372/mobile-analytics/software) - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) - [Marketing Analytics Software](https://www.softwareadvice.com.au/directory/1702/analytics-tools/software) - [Customer Engagement Software](https://www.softwareadvice.com.au/directory/508/customer-engagement/software) - [Product Management Software](https://www.softwareadvice.com.au/directory/3493/product-management/software) ## Alternatives 1. [Microsoft Power BI](https://www.softwareadvice.com.au/software/23530/microsoft-power-bi) — 4.6/5 (1893 reviews) 2. [Google Analytics 360](https://www.softwareadvice.com.au/software/137155/google-analytics) — 4.7/5 (8101 reviews) 3. [Tableau](https://www.softwareadvice.com.au/software/1940/tableau) — 4.6/5 (2362 reviews) 4. [Google Cloud](https://www.softwareadvice.com.au/software/172144/google-cloud-platform) — 4.7/5 (2332 reviews) 5. [Reportei](https://www.softwareadvice.com.au/software/381303/reportei) — 4.7/5 (241 reviews) ## Reviews ### "There are a lot of analytics tools. This one does work." — 5.0/5 > **Aleksandr** | *25 April 2021* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights. Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading. Again. the documentation, examples and how-to's are very helpful. Mixpanel does not lose updates in most of the cases, but they might be delayed. Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted. > > **Cons**: Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet. Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved. Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected. Latency sometimes is an issue. Price is a bit too high. > > Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers. It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases. ----- ### "A Comprehensive Review of Mixpanel" — 5.0/5 > **Noam** | *18 January 2023* | Media Production | Recommendation rating: 10.0/10 > > **Pros**: Mixpanel is an incredibly powerful and user-friendly tool for tracking and analyzing user behavior. Its intuitive interface makes it easy to set up and use. Its powerful analytics provide deep insights into user behavior and allow users to make better decisions. > > **Cons**: Mixpanel can be expensive for some users, and its features may be too complex for some. Additionally, its customer service could use improvement. > > Overall, I have been very happy with my experience using Mixpanel. The ease of setup and powerful analytics have been invaluable to me in understanding my user base and making better decisions. ----- ### "The best user tracking tool" — 4.0/5 > **Magnus** | *30 September 2019* | Publishing | Recommendation rating: 9.0/10 > > **Pros**: Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it. > > **Cons**: Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software. > > The experience has been great. Although, I requested a refund once and it took a while. ----- ### "Most important Data Analytics tool for SaaS" — 5.0/5 > **Vaibhav** | *10 September 2022* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Can track more detailed and accurate users Interaction information for SaaS products. > > **Cons**: Implementation takes time and development efforts. > > Great tool tool which every saas product marketer and developer teams should use for products improvement. ----- ### "Mixpanel" — 5.0/5 > **Romaric** | *11 February 2023* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Mixpanel panel solutions help our marketing team with the most accurate, reliable \& professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable. > > **Cons**: Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours. > > Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates \& marketing productivity, I strongly recommend it. ----- Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.com.au/software/367563/mixpanel?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/367563/mixpanel) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data