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description: Review of Plausible Analytics Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Plausible Analytics | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Plausible Analytics

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> Plausible Analytics is a web analytics platform focused on providing website traffic insights and visitor data with an emphasis on privacy. It is hosted in the European Union using European-owned infrastructure and is designed for organizations that prioritize visitor privacy while maintaining site measurement capabilities.&#10;&#10;The platform uses a lightweight script to minimize page load times and carbon emissions. It includes features such as automatic scroll depth tracking, bot filtering to exclude referrer spam and data center traffic, and real-time dashboard updates. It supports codeless goals and revenue tracking, conversion funnels for analyzing visitor progression, and integration with Google Search Console to view search queries and organic performance data. Additional features include UTM campaign tracking with automatic channel grouping, ecommerce revenue attribution, and traffic monitoring from AI tools such as ChatGPT and Perplexity.&#10;&#10;Plausible operates without cookies and does not collect personal data, ensuring compliance with GDPR and CCPA regulations without requiring cookie consent banners. It is open-source and offers self-hosting options. Data retention periods vary based on subscription tiers. Collaboration tools include shared links, embedded dashboards, team management features, and a Stats API for custom integrations. The platform is designed to scale for websites of varying sizes, from small sites to those with high monthly pageviews.
> 
> Verdict: Rated **4.6/5** by 8 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 8 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Plausible Insights

## Commercial Context

- **Starting Price**: USD 9.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Plans start at $9/month based on monthly pageviews. Includes a 30-day free trial with no credit card required.&#10;&#10;All plans include a simple, privacy-first analytics dashboard, campaign and conversion tracking, and GDPR-compliant data collection with no cookies.&#10;&#10;Upgrade as your traffic grows with flexible, usage-based pricing.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Linux (On-Premise)
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Escalation
- Campaign Analytics
- Campaign Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customizable Reports
- Dashboard Creation
- Data Import/Export
- Data Visualization
- Engagement Tracking
- Funnel Analysis
- Goal Setting/Tracking
- Monitoring
- Multiple Site Management

## Integrations (3 total)

- Google Search Console
- Google Tag Manager 360
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [Web Analytics Tools](https://www.softwareadvice.com.au/directory/4142/web-analytics/software)

## Reviews

### "Cookie free analytics" — 5.0/5

> **Rob** | *1 November 2023* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: It is cookie free and EU based, so my sites don't necessarily need a cookie wall.
> 
> **Cons**: I do miss path tracking in my analysis, although I assume that requires cookies.
> 
> It is easy to implement and to use. Without hassle. For daily analysis it is really great and I do like it is very lightweight and fast. I use for it all my personal sites and recommend it to most of my customers.

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### "Reliable data with no need to worry about GDPR et.al." — 5.0/5

> **Brandon** | *17 March 2022* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Super simple straightforward analytics. The best thing we like about it is that we trust the data, not need to worry about cookie blockers or losing out on valuable data from people visiting from the EU. Also not complex setup to make sure it is GDPT etc... I works perfectly right out of the box
> 
> **Cons**: It is not as intuitive as you would think and sometimes it is hard to recognize that you have certain properties selected with a view the different data points. The other thing it is super basic, so if you have looking for deeper dives this is not the software for you.
> 
> Over all it has been a good one. Quickly look and see how your campaigns are performing and see the high level data that you care about super easy and quickly and great to know that you can trust it.

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### "Not real data , an bad invoicing policy" — 2.0/5

> **Nicu** | *1 February 2024* | Building Materials | Recommendation rating: 2.0/10
> 
> **Pros**: Simplicity to install the code and easy to use the dashboard
> 
> **Cons**: well the invoicing policy\! &#10;For more then 3 months i  have my dashboard locked , because plausible.Io measured more the 10 000 page views per months for more then 2 months in the raw\!&#10;Now i will not argue the accuracy of the measurements in comparison with google analytics, because i believe that plausible is a good tool with accurate measurements\!&#10;&#10;The unfair part is that:&#10;Why have my dashboard blocked?\! I mean i paid 1 year in advance and that means the last 5 months as i cannot see the dashboard i have paid plausible for nothing?\!&#10;Why not just show the dashboard with the data of the first 10 000 page visits and the rest to be accessible when I upgrade the subscription??\!&#10;I hope i explained cleared enough my point of view , and why i don't find it fair and hope you will reconsider the company policy to offer customers a fair service\!&#10;Have a nice day

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### "leggerissimo e utile coesiste con Matomo" — 5.0/5

> **Verified Reviewer** | *18 January 2023* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: può essere usato contemporaneamente a Matomo per sopperire alla mancanza delle tracking delle query su motore di ricerca
> 
> **Cons**: meno funzionalità rispetto a Matomo, quindi non lo può sostituire completamente.

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### "Extremely simple analytics for people with no time to waste" — 5.0/5

> **Makis** | *9 June 2019* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Plausible's best feature is its simplicity. I tried using Google Analytics and the more privacy-focused Matomo in the past but gave up after a while due to how complicated I found the user experience. Plausible is very easy to setup \*and\* to use. The fact that you can see all your metrics in one page is a breath of fresh air. Plausible's focus on privacy was another key reason in my decision to try it and it's something I hope they maintain going forward.
> 
> **Cons**: Plausible nearly covers all my needs. A couple of features that would make it even better, for me at least, would be:&#10;- The ability to remove my IP from the results&#10;- A "heatmap" that gives me a few more insights into how people interact with a given post of mine
> 
> As someone who gave up on trying to use analytics tools, Plausible made it possible for me to get the right amount of insights from my users whilst spending less time than I would setting up other tools.

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## Links

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## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/464707-Plausible-Insights/> |
| en-AU | <https://www.softwareadvice.com.au/software/464707/Plausible-Insights> |
| en-GB | <https://www.softwareadvice.co.uk/software/464707/Plausible-Insights> |
| en-IE | <https://www.softwareadvice.ie/software/464707/Plausible-Insights> |
| en-NZ | <https://www.softwareadvice.co.nz/software/464707/Plausible-Insights> |

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