---
description: Review of Reaktion Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Reaktion | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/4142/web-analytics/software) > [Reaktion](/software/499770/Reaktion)

# Reaktion

Canonical: https://www.softwareadvice.com.au/software/499770/Reaktion

> Reaktion is a marketing analytics platform that helps eCommerce businesses and agencies track, report, and optimize marketing efforts. The platform caters to eCommerce companies and digital marketing agencies that manage multiple ecommerce clients.

Reaktion offers server-side tracking for major advertising platforms such as Facebook Ads, Google Ads, Snapchat, and TikTok. This provides accurate, fast, and secure tracking of sales and marketing performance. The platform also offers advanced marketing attribution and customer journey analysis, allowing users to understand which touchpoints are driving revenue. Reaktion lets stakeholders consolidate eCommerce and marketing data into a single dashboard with near real-time reporting.

The platform includes customer lifetime value (CLV) reporting. Users can access detailed CLV metrics including revenue, gross profit, number of orders, and repurchase rate. Reaktion also has a specialized Facebook Ads Leads ROI Tracker, enabling granular analysis of the profitability of Facebook advertising leads.
> 
> Verdict: Rated **5.0/5** by 3 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 3 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Reaktion

## Commercial Context

- **Starting Price**: USD 75.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: 10-day free trial. No credit card needed. Pricing starts from just $75.
- **Target Audience**: Self Employed, 2–10, 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more

## Features

- A/B Testing
- API
- Ad hoc Reporting
- Attribution Modeling
- Behavior Tracking
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Cohort Analysis
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Customer Segmentation
- Customizable Fields
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Discovery
- Data Source Connectors

## Integrations (15 total)

- BigCommerce
- Facebook Business Suite
- GA Connector
- GA4 Quick Analysis Tool
- Google Ads
- Google Analytics 360
- Magento 2 Order Management
- Magento BI
- Meta for Business
- PrestaShop
- Shopify
- Shopify POS
- Shopify Plus
- Shopware
- WooCommerce

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Web Analytics Tools](https://www.softwareadvice.com.au/directory/4142/web-analytics/software)

## Related Categories

- [Web Analytics Tools](https://www.softwareadvice.com.au/directory/4142/web-analytics/software)
- [PPC Software](https://www.softwareadvice.com.au/directory/3908/ppc/software)
- [Product Analytics Tools](https://www.softwareadvice.com.au/directory/4437/product-analytics/software)
- [Marketing Attribution Software](https://www.softwareadvice.com.au/directory/4315/marketing-attribution/software)
- [Business Intelligence (BI) Tools](https://www.softwareadvice.com.au/directory/4336/bi/software)

## Alternatives

1. [Google Analytics 360](https://www.softwareadvice.com.au/software/137155/google-analytics) — 4.7/5 (8089 reviews)
2. [HubSpot Marketing Hub](https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub) — 4.5/5 (6220 reviews)
3. [Jungle Scout](https://www.softwareadvice.com.au/software/113367/jungle-scout) — 4.7/5 (280 reviews)
4. [Reportei](https://www.softwareadvice.com.au/software/381303/reportei) — 4.7/5 (241 reviews)
5. [AppsFlyer](https://www.softwareadvice.com.au/software/196837/appsflyer) — 4.5/5 (138 reviews)

## Reviews

### "Best tracking software out there\!" — 5.0/5

> **Magnus** | *26 February 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Very good overall experience. User friendly interface. Good and accurate tracking, that can directly be implemented into the ad accounts to optimize from. And I really like the in depth and transparent profit tracking dashboard.
> 
> **Cons**: Nothing really. Very positive experience.
> 
> I have used Reaktion as a marketing agency, and we implement it for all of our clients. I have tried a lot of other tracking softwares but none of them offer a software this easy to use and for our clients to implement and undertand. They are very helpful, and we get tracking improvements of a very high and accurate level. Also the profit dashboard, is accurate and transparent and allows us to optimize campaigns based off of more relevant data, and it can even be implemented so Meta optimizes from Reaktions tracking. I can definitely recommend it\!

- Magnus Ladegaard Jørgensen, CEO at OptimaOne

-----

### "Best marketing overview and improved tracking" — 5.0/5

> **Victor** | *26 February 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use, yet highly effective. Gives an amazing overview of marketing performance, while also delivering improved tracking. Very useful for us as a marketing agency with multiple clients using Reaktion.
> 
> **Cons**: A few times the app needs re-authentication, which set backs tracking, and we don't get a notification with it.

-----

### "Finally accurate tracking and reporting in one place" — 5.0/5

> **Andreas** | *21 May 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Reaktion gives us accurate data we can actually trust. The difference server-side tracking made is massive. We now track way more conversions than before. Reports come directly into our Slack channel each morning. No one has to chase numbers anymore. That alone has made a big difference for our team.
> 
> **Cons**: There’s a lot of data, which is GREAT, but sometimes for less experienced members it’s hard to decide what to prioritize without some kind of recommendation layer
> 
> Understanding our CLV has helped us justify spending more to acquire high-value customers. It’s improved how we think about paid marketing.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/499770/Reaktion)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/499770-Reaktion/> |
| en-AU | <https://www.softwareadvice.com.au/software/499770/Reaktion> |
| en-GB | <https://www.softwareadvice.co.uk/software/499770/Reaktion> |
| en-IE | <https://www.softwareadvice.ie/software/499770/Reaktion> |
| en-NZ | <https://www.softwareadvice.co.nz/software/499770/Reaktion> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Software Advice helps businesses in Australia find the best software. Compare software options and learn more from our research and user reviews.","email":"info@softwareadvice.com.au","url":"https://www.softwareadvice.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@type":"Organization","@id":"https://www.softwareadvice.com.au/#organization","parentOrganization":"Gartner, Inc.","sameAs":[]},{"name":"Reaktion","description":"Reaktion is a marketing analytics platform that helps eCommerce businesses and agencies track, report, and optimize marketing efforts. The platform caters to eCommerce companies and digital marketing agencies that manage multiple ecommerce clients.\n\nReaktion offers server-side tracking for major advertising platforms such as Facebook Ads, Google Ads, Snapchat, and TikTok. This provides accurate, fast, and secure tracking of sales and marketing performance. The platform also offers advanced marketing attribution and customer journey analysis, allowing users to understand which touchpoints are driving revenue. Reaktion lets stakeholders consolidate eCommerce and marketing data into a single dashboard with near real-time reporting.\n\nThe platform includes customer lifetime value (CLV) reporting. Users can access detailed CLV metrics including revenue, gross profit, number of orders, and repurchase rate. Reaktion also has a specialized Facebook Ads Leads ROI Tracker, enabling granular analysis of the profitability of Facebook advertising leads.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/52b6b9c3-a68d-4757-bf4c-8bcbcff19a8d.png","url":"https://www.softwareadvice.com.au/software/499770/Reaktion","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/499770/Reaktion#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":3},"offers":{"price":"75","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Web Analytics Tools","position":2,"item":"/directory/4142/web-analytics/software","@type":"ListItem"},{"name":"Reaktion","position":3,"item":"/software/499770/Reaktion","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/software/499770/Reaktion#breadcrumblist"}]}
</script>