---
description: Review of Pencil Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Pencil | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Ad Server Software](/directory/4716/ad-server/software) > [Pencil](/software/503804/Pencil)

# Pencil

Canonical: https://www.softwareadvice.com.au/software/503804/Pencil

> Pencil is a cloud-based AI platform for marketing and advertising that serves businesses of all sizes — from solo entrepreneurs to Fortune 500 enterprises — across industries including e-commerce, finance, and consumer goods. Marketing teams, creative agencies, and brand advertisers use it to manage the full workflow from creative brief to published ad in one place.

Core features include AI-powered generation of static and video ad creatives, automated ad variation generation with translation and localization, creative performance prediction scored against first-party data, and one-click publishing to Meta, TikTok, Google, Pinterest, and more. Multi-stakeholder review workflows support in-context feedback, versioning, and brand and legal sign-off. Enterprise teams benefit from role-based access control, audit trails, and data ringfencing, with client data never used to train shared models.

Pencil also includes an Interactive HTML5 Display Ad Editor, AI Voiceover in over 40 languages, After Effects import, and a Results Dashboard for cross-channel performance analytics.

The platform is available via web browser and through Google Cloud Marketplace. Support options include a knowledge base and enterprise-level account resources for larger teams.
> 
> Verdict: Rated **4.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 1 Reviews |
| Ease of Use | 3.0/5 | Based on overall reviews |
| Customer Support | 1.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Pencil

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Singapore

## Features

- Generative AI

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Ad Server Software](https://www.softwareadvice.com.au/directory/4716/ad-server/software)

## Related Categories

- [Ad Server Software](https://www.softwareadvice.com.au/directory/4716/ad-server/software)
- [AI Marketing Tools](https://www.softwareadvice.com.au/directory/4615/ai-marketing-tools/software)
- [AI Image Generator](https://www.softwareadvice.com.au/directory/4783/ai-image-generator-software/software)
- [AI Content Creation Platforms](https://www.softwareadvice.com.au/directory/5340/ai-content-generation-platforms/software)

## Reviews

### "Pencil : Your perfect companion" — 4.0/5

> **Abhinav** | *20 February 2023* | Broadcast Media | Recommendation rating: 8.0/10
> 
> **Pros**: This is free to use and Open software, available on more over all the major platforms. It help organisations to outline different types of user interfaces for most of the  desktop platforms.
> 
> **Cons**: It is capable of only two dimensional project generation with limited frame by frame animation
> 
> It’s a mid tear software with limited work flow

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/503804/Pencil)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/503804-Pencil/> |
| en-AU | <https://www.softwareadvice.com.au/software/503804/Pencil> |
| en-GB | <https://www.softwareadvice.co.uk/software/503804/Pencil> |
| en-IE | <https://www.softwareadvice.ie/software/503804/Pencil> |
| en-NZ | <https://www.softwareadvice.co.nz/software/503804/Pencil> |

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