---
description: Review of Focal Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Focal | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Creative Management Software](/directory/4682/creative-management/software) > [Focal](/software/516254/Focal)

# Focal

Canonical: https://www.softwareadvice.com.au/software/516254/Focal

> Focal is a digital asset management platform designed for performance advertising teams. It combines AI-powered organization, creative workflow automation, and performance tracking in one system. It is built to support teams managing high-volume creative production while maintaining visibility into content performance across advertising channels such as Meta, TikTok, and YouTube.

The platform includes AI-powered tagging that automatically categorizes assets upon upload. It identifies details such as format, themes, visual elements, text on screen, and scene-by-scene video content without requiring manual input. Performance data is linked directly to creative assets, allowing teams to track which content was published and how it performed across platforms. Automated asset naming enforces naming conventions and supports direct publishing to advertising platforms, removing the need for manual file handling. Additional features include visual search to locate assets based on content, frame-by-frame creative review with structured approval workflows, and project management tools tailored to creative production.

Focal consolidates functions such as asset storage, workflow management, creative review, and performance analytics into a single platform. It maintains a centralized library with audit trails and approval histories. Teams can create searchable libraries of high-performing content to guide future creative planning. The platform supports various creative formats and provides permissions and access controls to facilitate collaboration.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## About the vendor

- **Company**: Focal

## Commercial Context

- **Starting Price**: EUR 599.00
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Add-on quota available on all plans. Visit our pricing page for further details.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- @mentions
- AI Copilot
- API
- Access Controls/Permissions
- Activity Tracking
- Asset Categorization
- Asset Library
- Asset Sharing
- Automatic Transcription
- Collaboration Tools
- Commenting/Notes
- Configurable Workflow
- Content Management
- Customizable Reports
- Customizable Templates
- Deadline Management
- Digital Asset Management
- Document Management
- Document Storage
- Drag & Drop

## Integrations (6 total)

- Dropbox Business
- Facebook Business Suite
- Figma
- Google Drive
- TikTok
- YouTube

## Support Options

- Email/Help Desk
- Chat

## Category

- [Creative Management Software](https://www.softwareadvice.com.au/directory/4682/creative-management/software)

## Related Categories

- [Creative Management Software](https://www.softwareadvice.com.au/directory/4682/creative-management/software)
- [Digital Asset Management Software](https://www.softwareadvice.com.au/directory/1634/digital-asset-management/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/516254/Focal)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/516254-Focal/> |
| en-AU | <https://www.softwareadvice.com.au/software/516254/Focal> |
| en-GB | <https://www.softwareadvice.co.uk/software/516254/Focal> |
| en-IE | <https://www.softwareadvice.ie/software/516254/Focal> |
| en-NZ | <https://www.softwareadvice.co.nz/software/516254/Focal> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Software Advice helps businesses in Australia find the best software. Compare software options and learn more from our research and user reviews.","email":"info@softwareadvice.com.au","url":"https://www.softwareadvice.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@id":"https://www.softwareadvice.com.au/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":[]},{"name":"Focal","description":"Focal is a digital asset management platform designed for performance advertising teams. It combines AI-powered organization, creative workflow automation, and performance tracking in one system. It is built to support teams managing high-volume creative production while maintaining visibility into content performance across advertising channels such as Meta, TikTok, and YouTube.\n\nThe platform includes AI-powered tagging that automatically categorizes assets upon upload. It identifies details such as format, themes, visual elements, text on screen, and scene-by-scene video content without requiring manual input. Performance data is linked directly to creative assets, allowing teams to track which content was published and how it performed across platforms. Automated asset naming enforces naming conventions and supports direct publishing to advertising platforms, removing the need for manual file handling. Additional features include visual search to locate assets based on content, frame-by-frame creative review with structured approval workflows, and project management tools tailored to creative production.\n\nFocal consolidates functions such as asset storage, workflow management, creative review, and performance analytics into a single platform. It maintains a centralized library with audit trails and approval histories. Teams can create searchable libraries of high-performing content to guide future creative planning. The platform supports various creative formats and provides permissions and access controls to facilitate collaboration.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/74776c25-2909-4a75-b0e1-46e0cf9b0f67.png","url":"https://www.softwareadvice.com.au/software/516254/Focal","@id":"https://www.softwareadvice.com.au/software/516254/Focal#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"offers":{"price":"599","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.com.au/software/516254/Focal#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Creative Management Software","position":2,"item":"/directory/4682/creative-management/software","@type":"ListItem"},{"name":"Focal","position":3,"item":"/software/516254/Focal","@type":"ListItem"}]}]}
</script>