---
description: Review of Adobe Customer Journey Analytics B2B Edition Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Adobe Customer Journey Analytics B2B Edition | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Customer Journey Mapping Tools](/directory/4004/journey-mapping/software) > [Adobe Customer Journey Analytics B2B Edition](/software/529696/Adobe-Customer-Journey-Analytics-B2B-Edition)

# Adobe Customer Journey Analytics B2B Edition

Canonical: https://www.softwareadvice.com.au/software/529696/Adobe-Customer-Journey-Analytics-B2B-Edition

> Adobe Customer Journey Analytics B2B Edition is an analytics application designed to provide cross-channel data visualization and insights across the B2B customer lifecycle. It supports analysts and marketers in understanding buyer journeys at individual, group, account, and opportunity levels.

The platform uses AI-driven insights to analyze customer journeys through a workspace that combines online and offline data. It integrates person-based and group-based journey information across channels and devices, examining how campaigns, channels, and content influence buying group behavior and sales pipeline progression. Its data framework is designed to deliver detailed insights while adhering to privacy standards and evolving data policies.

The application includes tools for audience segmentation based on buyer insights and supports publishing these segments across Adobe platforms for experience orchestration. It offers real-time dashboards and customizable reports to provide insights for refining strategies.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Adobe
- **Founded**: 1982

## Commercial Context

- **Pricing Details**: Please contact Adobe directly for pricing information.
- **Target Audience**: 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, Chinese, Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Norwegian, Polish, Russian, Spanish, Swedish, Traditional Chinese, Turkish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize and 202 more

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Attribution Modeling
- Behavior Tracking
- Behavioral Analytics
- Campaign Analytics
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Touchpoints
- Customizable Reports
- Customizable Templates

## Integrations (3 total)

- Adobe Analytics
- Adobe Journey Optimizer B2B Edition
- Adobe Real-Time CDP

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Customer Journey Mapping Tools](https://www.softwareadvice.com.au/directory/4004/journey-mapping/software)

## Related Categories

- [Customer Journey Mapping Tools](https://www.softwareadvice.com.au/directory/4004/journey-mapping/software)
- [Data Analysis Software](https://www.softwareadvice.com.au/directory/535/data-analysis/software)

## Alternatives

1. [Microsoft Power BI](https://www.softwareadvice.com.au/software/23530/microsoft-power-bi) — 4.6/5 (1871 reviews)
2. [Google Analytics 360](https://www.softwareadvice.com.au/software/137155/google-analytics) — 4.7/5 (8089 reviews)
3. [wetracked.io](https://www.softwareadvice.com.au/software/527124/wetracked-io) — 5.0/5 (193 reviews)
4. [Tableau](https://www.softwareadvice.com.au/software/1940/tableau) — 4.6/5 (2348 reviews)
5. [Zoho Analytics](https://www.softwareadvice.com.au/software/393551/zoho-analytics) — 4.4/5 (360 reviews)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/529696/Adobe-Customer-Journey-Analytics-B2B-Edition)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/529696-Adobe-Customer-Journey-Analytics-B2B-Edition/> |
| en-AU | <https://www.softwareadvice.com.au/software/529696/Adobe-Customer-Journey-Analytics-B2B-Edition> |
| en-GB | <https://www.softwareadvice.co.uk/software/529696/Adobe-Customer-Journey-Analytics-B2B-Edition> |
| en-IE | <https://www.softwareadvice.ie/software/529696/Adobe-Customer-Journey-Analytics-B2B-Edition> |
| en-NZ | <https://www.softwareadvice.co.nz/software/529696/Adobe-Customer-Journey-Analytics-B2B-Edition> |

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