---
description: Review of Fragmatic Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Fragmatic | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Fragmatic](/software/533454/Fragmatic)

# Fragmatic

Canonical: https://www.softwareadvice.com.au/software/533454/Fragmatic

> Fragmatic is a web personalization platform that uses AI agents and topic affinity technology to create tailored experiences for website visitors. It is designed for marketers across various industries who aim to deliver targeted content efficiently while addressing privacy considerations.

The platform employs AI agents to analyze visitor behavior, providing insights while keeping decision-making under human control. Its topic affinity technology converts page visits into intent signals, helping identify factors that influence conversions. The segment builder offers extensive targeting options, and the RE:CALL feature synchronizes consented audience segments with advertising platforms in real time. Implementation is designed to be straightforward and quick.

Fragmatic incorporates privacy-focused measures, adhering to GDPR, CCPA, and HIPAA standards. Personally identifiable information is not shared outside the platform, with data processed at the cohort level using methods such as pixels, tags, or hashed IDs. The Opportunity Radar tool leverages existing analytics data to generate personalization ideas without requiring additional tracking.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Fragmatic Technologies

## Commercial Context

- **Starting Price**: USD 300.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, Andorra, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Greenland, Guernsey and 35 more

## Features

- A/B Testing
- AI Copilot
- Account Based Marketing
- Activity Dashboard
- Behavior Tracking
- Behavioral Targeting
- Campaign Management
- Campaign Segmentation
- Contextual Targeting
- Customer Profiles
- Customer Segmentation
- Drag & Drop
- Engagement Tracking
- Experience Management
- Multi-Campaign
- Real-Time Analytics
- Real-Time Reporting
- Recommendations
- Reporting/Analytics
- Third-Party Integrations

## Integrations (6 total)

- Google Ads
- HubSpot CRM
- Klaviyo
- LinkedIn Marketing Solutions
- Mailchimp
- Salesforce Marketing Cloud

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software)

## Alternatives

1. [GMass](https://www.softwareadvice.com.au/software/362051/gmass) — 4.8/5 (1375 reviews)
2. [Mailchimp](https://www.softwareadvice.com.au/software/111921/mailchimp) — 4.5/5 (17593 reviews)
3. [Luigi's Box](https://www.softwareadvice.com.au/software/355375/luigis-box) — 4.9/5 (110 reviews)
4. [Marketo Engage](https://www.softwareadvice.com.au/software/21522/marketo-engage) — 4.3/5 (710 reviews)
5. [Shopamine](https://www.softwareadvice.com.au/software/408660/shopamine) — 5.0/5 (30 reviews)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/533454/Fragmatic)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/533454-Fragmatic/> |
| en-AU | <https://www.softwareadvice.com.au/software/533454/Fragmatic> |
| en-GB | <https://www.softwareadvice.co.uk/software/533454/Fragmatic> |
| en-IE | <https://www.softwareadvice.ie/software/533454/Fragmatic> |
| en-NZ | <https://www.softwareadvice.co.nz/software/533454/Fragmatic> |

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