ActiveCampaign

4.6
Overall rating
Reviews

4.6
Overall rating
Reviews

About ActiveCampaign

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
ActiveCampaign Software - Dashboard
ActiveCampaign Software - Automation
ActiveCampaign Software - Contacts
ActiveCampaign Software - Deals
ActiveCampaign Software - Reports
ActiveCampaign Software - Integration
ActiveCampaign video
ActiveCampaign Software - Dashboard - thumbnail
ActiveCampaign Software - Automation - thumbnail
ActiveCampaign Software - Contacts - thumbnail
ActiveCampaign Software - Deals - thumbnail
ActiveCampaign Software - Reports - thumbnail

ActiveCampaign pricing

ActiveCampaign does not have a free version but does offer a free trial. ActiveCampaign paid version starts at $20.00/month.

Starting Price:
$20.00/month
Free Version:
No
Free trial:
Yes

Alternatives to ActiveCampaign

ActiveCampaign Reviews

Feature rating

Value for Money
4.4
Functionality
4.5
Ease of Use
4.2
Customer Support
4.4
5 reviews of 2,408 View all reviews
Allen
Allen
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/03/2024

Great CRM and Marketing/Sales Software

Pros

I love being able to create automations to manage my leads, sales and save time with many tasks I used to do manually.

Cons

It's a bit slow and clunky with the automation builder and its massive so there is a learning curve, but it has been steadily improving.

Mike
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
0

4
Reviewed on 15/02/2024

Robust email marketing platform with sales tools

Good, only wish the connection would be faster.

Pros

Be able to have your email marketing and sales follow-ups in one place, not having to switch between platforms, and therefore you're sure you always have all the data at one place.

Email campaigns are easy to set up, as well as the automations.

Cons

It's sometimes very laggy, especially the email builder and the automations. I'm based in Spain and it sometimes felt like I was back in the 90's due to the slow responses from their server.

Alternatives Considered

Keap

Switched From

Mailchimp
Sunil
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1
Reviewed on 23/02/2024

Active Campaign is on the decline

Getting worse. It used to be easy and intuitive to use. Now there are errors, bugs and feature reductions almost every week that are surprising and frankly alarming.

Pros

It WAS easy to use. No longer the case.

Cons

Getting harder to use. Complicated. MOST CRITICAL: They are getting rid of features which are critical and sensible to maintain e.g. image resize, e.g. details on recent activities. The changes have eroded and downgraded the usability and attractiveness of their original program.

Kindsey
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/01/2024

Best email marketing platform out there!

Pros

The ease of use and simplicity of the platform. I've tried many email platforms and this is my favorite one for email marketing.

Cons

Nothing - no complaints whatsoever. Active Campaign is the best email marketing platform I've evalutated.

Alternatives Considered

Keap and Mailchimp

Switched From

GlassHive

Reasons for Switching to ActiveCampaign

I used it years ago and wish I had never switched. One of the easiest platforms to use.
Stephen
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
5
Ease of Use
3
Customer Support
5

5
Reviewed on 28/03/2024

Marketing automation and email management solution

Pros

I like the flexibility that comes with the tool allowing us to scale operations of email and automation of marketing.

Cons

The onboarding process is a bit difficult especially to users new to marketing.

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