---
description: Review of MORI Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: MORI | Reviews, Pricing & Demos - SoftwareAdvice AU
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Breadcrumb: [Home](/) > [AI Agents for Customer Support](/directory/5207/ai-agents-for-customer-support/software) > [MORI](/software/551145/MORI)

# MORI

Canonical: https://www.softwareadvice.com.au/software/551145/MORI

> MORI AI is a voice-based AI agent built for automotive dealerships. It answers inbound calls, holds natural spoken conversations, books service appointments, routes callers to the right department or person, and produces a record of each interaction. It runs continuously, covering the hours and call volumes dealership staff cannot reliably handle.&#10;&#10;MORI AI is part of the Quorum Group of Companies — the same organization behind Quorum DMS, DealerMine CRM, Autovance, Accessible Accessories, and VINN. This places it inside an existing automotive software ecosystem rather than positioning it as an outside vendor's standalone tool, which matters because dealership phone work depends on access to scheduling and customer data that already live in those systems.&#10;&#10;MORI is an advanced automotive software solution that provides 24/7 call coverage by answering on the first ring with zero wait times, voicemails, or menus, effortlessly managing many simultaneous calls at any hour. Unlike generalist vendors, MORI is built natively within the \*\*Quorum\*\* ecosystem, leveraging deep, built-in ties to the crucial DMS and CRM systems that dealership phone work relies on. This purpose-built design ensures the system inherently understands unique dealership vocabulary, departments, and service-lane workflows. Instead of just taking a message or requiring a human to finish the job, MORI delivers genuine, end-to-end booking by managing service appointment calls completely and committing them directly into the scheduler in real time.&#10;&#10;Operating as an intelligent receptionist, MORI utilizes modern, context-aware, multi-turn conversational AI—rather than the rigid, keyword-matching IVR systems of the past—allowing it to handle off-script callers gracefully. It manages call triage and warm transfers by passing vital context along so staff members never start a conversation cold, while expertly routing inventory, pricing, financing, parts, and service inquiries to the right departments and answering routine questions directly. Its time-aware handling ensures live calls are seamlessly transferred to staff during business hours, while after-hours calls are logged, details are captured, and appointments are booked wherever possible.&#10;&#10;Deployment is remarkably low-friction, requiring no hardware changes or system replacements; it works with any phone system capable of call forwarding, giving stores the flexibility to launch narrow—such as after-hours only, overflow only, or within specific departments—and expand later. Dealerships can also fully configure and brand MORI AI by customizing its voice, greeting, call flow, and routing to perfectly reflect their own operation. Finally, by providing concurrent, continuous coverage that removes traditional staffing constraints, MORI generates comprehensive reporting and a detailed record of every call—tracking exactly what was asked, booked, and escalated—to bring absolute visibility to a communication channel where valuable customer activity previously vanished.&#10;&#10;MORI AI is a layer over inbound phone operations, not a replacement for staff. Calls that can be resolved get resolved by the system; calls requiring judgment go to a person with context attached. The service department — the financial center of most dealerships — captures appointments it was previously missing, staff are relieved of routine call load and after-hours follow-up, and the dealership gains a measurable view of inbound demand the phone never provided.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Quorum Information Technologies
- **Founded**: 1996

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, Spanish
- **Available Countries**: Canada, United States

## Features

- API
- Autonomous Task Execution
- CRM Integration
- Conversational AI
- Dashboard
- Human-in-the-loop (HITL)
- Inquiry Routing
- Interaction Tracking
- Knowledge Base Management
- Natural Language Processing
- Performance Metrics
- Speech Recognition
- Third-Party Integration

## Integrations (1 total)

- DealerMine CRM

## Support Options

- Email/Help Desk
- Phone Support
- 24/7 (Live rep)

## Category

- [AI Agents for Customer Support](https://www.softwareadvice.com.au/directory/5207/ai-agents-for-customer-support/software)

## Related Categories

- [AI Agents for Customer Support](https://www.softwareadvice.com.au/directory/5207/ai-agents-for-customer-support/software)
- [Agentic AI](https://www.softwareadvice.com.au/directory/5076/agentic-ai/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/551145/MORI)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/551145-MORI/> |
| en-AU | <https://www.softwareadvice.com.au/software/551145/MORI> |
| en-GB | <https://www.softwareadvice.co.uk/software/551145/MORI> |
| en-IE | <https://www.softwareadvice.ie/software/551145/MORI> |
| en-NZ | <https://www.softwareadvice.co.nz/software/551145/MORI> |

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It manages call triage and warm transfers by passing vital context along so staff members never start a conversation cold, while expertly routing inventory, pricing, financing, parts, and service inquiries to the right departments and answering routine questions directly. Its time-aware handling ensures live calls are seamlessly transferred to staff during business hours, while after-hours calls are logged, details are captured, and appointments are booked wherever possible.\n\nDeployment is remarkably low-friction, requiring no hardware changes or system replacements; it works with any phone system capable of call forwarding, giving stores the flexibility to launch narrow—such as after-hours only, overflow only, or within specific departments—and expand later. Dealerships can also fully configure and brand MORI AI by customizing its voice, greeting, call flow, and routing to perfectly reflect their own operation. 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