---
description: Review of 7Play Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: 7Play | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [CRM Software](/directory/4153/crm/software) > [7Play](/software/552054/7Play)

# 7Play

Canonical: https://www.softwareadvice.com.au/software/552054/7Play

> 7Play is an enterprise-grade betting platform that integrates payment processing, sportsbook operations, casino management, and AI-driven automation into a unified system. It is designed for online betting operators and gaming businesses transitioning from fragmented operations to automated infrastructure. The platform addresses challenges such as payment processing vulnerabilities, customer service overhead, and manual risk management.&#10;&#10;The platform includes a CCPAY cryptocurrency payment system that processes deposits and withdrawals quickly, reducing transaction fees and minimizing banking risks. The dual sportsbook engine combines a proprietary feed with additional integration to deliver numerous live markets through a seamless wallet system, eliminating manual balance transfers. AI-powered automation supports customer service, marketing campaigns, and back-office management. An AI chatbot handles routine inquiries, and the marketing system detects user churn signals to deploy targeted retention campaigns. The blockchain reward system offers asset-based incentives, while the AI back-office monitors for arbitrage betting and fraudulent activities in real time.&#10;&#10;The infrastructure ensures high uptime with strong DDoS protection and has processed significant transaction volumes. The platform supports licensed casino game integration, original branded games, and multi-currency transactions. Implementation follows a structured roadmap from database migration and cryptocurrency payment setup to AI system activation and full operational automation. Technical support is available around the clock through dedicated communication channels.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## About the vendor

- **Company**: 7Play

## Commercial Context

- **Starting Price**: USD 7,000.00
- **Pricing model**: Flat Rate
- **Pricing Details**: Initial setup fee&#10;$10,000&#10;First-time / Custom design, system setup, DB continuous migration included&#10;&#10;👑 Minimum monthly maintenance fee&#10;$7,000&#10;Server, CcPAY payment network, AI automation consultation, AI automation marketing, entire partner system included.&#10;&#10;Operating reserve fund&#10;$20,000&#10;The amount deposited at the time of contract is used as a fixed cost and game rate reduction payment wallet. All deductions are transparently displayed in real-time on the back office.
- **Target Audience**: Self Employed, 2–10, 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: English, Korean
- **Available Countries**: Austria, Bahrain, Belgium, Bosnia and Herzegovina, Bulgaria, China, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Greenland, Guernsey, Hong Kong SAR China, Hungary and 39 more

## Features

- AI Copilot
- API
- Activity Dashboard
- Alerts/Notifications
- Calendar Management
- Campaign Management
- Contact Management
- Customer Journey Mapping
- Customizable Fields
- Customizable Reports
- Data Import/Export
- Data Security
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Forecasting
- Generative AI
- Interaction Tracking
- Lead Capture

## Integrations (1 total)

- Crypto APIs

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [CRM Software](https://www.softwareadvice.com.au/directory/4153/crm/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/552054/7Play)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/552054-7Play/> |
| en-AU | <https://www.softwareadvice.com.au/software/552054/7Play> |
| en-GB | <https://www.softwareadvice.co.uk/software/552054/7Play> |
| en-IE | <https://www.softwareadvice.ie/software/552054/7Play> |
| en-NZ | <https://www.softwareadvice.co.nz/software/552054/7Play> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Software Advice helps businesses in Australia find the best software. Compare software options and learn more from our research and user reviews.","email":"info@softwareadvice.com.au","url":"https://www.softwareadvice.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@type":"Organization","@id":"https://www.softwareadvice.com.au/#organization","parentOrganization":"G2.com, Inc.","sameAs":[]},{"name":"7Play","description":"7Play is an enterprise-grade betting platform that integrates payment processing, sportsbook operations, casino management, and AI-driven automation into a unified system. It is designed for online betting operators and gaming businesses transitioning from fragmented operations to automated infrastructure. The platform addresses challenges such as payment processing vulnerabilities, customer service overhead, and manual risk management.\n\nThe platform includes a CCPAY cryptocurrency payment system that processes deposits and withdrawals quickly, reducing transaction fees and minimizing banking risks. The dual sportsbook engine combines a proprietary feed with additional integration to deliver numerous live markets through a seamless wallet system, eliminating manual balance transfers. AI-powered automation supports customer service, marketing campaigns, and back-office management. An AI chatbot handles routine inquiries, and the marketing system detects user churn signals to deploy targeted retention campaigns. The blockchain reward system offers asset-based incentives, while the AI back-office monitors for arbitrage betting and fraudulent activities in real time.\n\nThe infrastructure ensures high uptime with strong DDoS protection and has processed significant transaction volumes. The platform supports licensed casino game integration, original branded games, and multi-currency transactions. Implementation follows a structured roadmap from database migration and cryptocurrency payment setup to AI system activation and full operational automation. Technical support is available around the clock through dedicated communication channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ce87958d-0a83-4002-b6b7-0023208107ac.webp","url":"https://www.softwareadvice.com.au/software/552054/7Play","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/552054/7Play#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"offers":{"price":"7000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"CRM Software","position":2,"item":"/directory/4153/crm/software","@type":"ListItem"},{"name":"7Play","position":3,"item":"/software/552054/7Play","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/software/552054/7Play#breadcrumblist"}]}
</script>
