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description: Review of TrackAd Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: TrackAd | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/4315/marketing-attribution/software) > [TrackAd](/software/554174/TrackAd)

# TrackAd

Canonical: https://www.softwareadvice.com.au/software/554174/TrackAd

> TrackAd is a marketing attribution platform designed to consolidate digital acquisition data in real time to help optimize campaign performance. It is used by e-commerce businesses, lead generation companies, and organizations managing affiliate programs across various markets. Marketing teams, such as CMOs, acquisition managers, traffic managers, and e-commerce directors, utilize the platform to analyze advertising investments and assess return on investment.

The platform includes NOA, an artificial intelligence solution that uses adaptive algorithms and generative AI to process marketing data into actionable insights. TrackAd gathers data from web and app analytics tools, media platforms, and commercial databases into a centralized interface. It provides multiple attribution models to evaluate the effectiveness of marketing channels and campaigns, with options to create custom attribution frameworks. Specialized modules include TrackAd 360 for e-commerce acquisition, TrackAd Lead for lead generation, TrackAd Affiliate for affiliate program management with anti-fraud measures, and TrackAd Collector for automated data collection. The platform tracks complete conversion paths, offering visibility into each touchpoint and its associated cost.

TrackAd automates data collection, reporting, and monthly closure processes to reduce manual tasks. It uses non-intrusive technology that does not rely on tags, cookies, or scripts. The system reconciles online and offline data sources to deliver a comprehensive view of customer conversion journeys.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: TrackAd

## Commercial Context

- **Starting Price**: EUR 1,500.00
- **Pricing model**: Flat Rate
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French
- **Available Countries**: Austria, Belgium, Canada, Czechia, France, Germany, Portugal, Spain, Switzerland, United Kingdom

## Features

- Affiliate Management
- Attribution Modeling
- Campaign Analytics
- Campaign Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Customizable Reports
- Data Import/Export
- Generative AI
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Touch Attribution
- Performance Metrics
- ROI Tracking
- Reporting/Analytics
- Third-Party Integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Attribution Software](https://www.softwareadvice.com.au/directory/4315/marketing-attribution/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/554174/TrackAd)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/554174-TrackAd/> |
| en-AU | <https://www.softwareadvice.com.au/software/554174/TrackAd> |
| en-GB | <https://www.softwareadvice.co.uk/software/554174/TrackAd> |
| en-IE | <https://www.softwareadvice.ie/software/554174/TrackAd> |
| en-NZ | <https://www.softwareadvice.co.nz/software/554174/TrackAd> |

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