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description: Review of Clay Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Clay | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Sales Intelligence Software](/directory/4620/sales-intelligence/software) > [Clay](/software/558340/Clay)

# Clay

Canonical: https://www.softwareadvice.com.au/software/558340/Clay

> Clay is a go-to-market infrastructure platform designed to help revenue teams automate data enrichment, account research, and workflow orchestration. It supports GTM operations teams, marketing departments, sales organizations, and revenue teams in both startups and enterprise companies.

The platform includes AI-powered research agents, called Claygents, that collect and analyze data about target companies and prospects from online sources. Its data marketplace provides access to a wide range of data and AI vendors through a single contract. The Waterfall enrichment feature combines data from multiple providers to enhance coverage. Signals and Intent tracking monitor job changes, hiring trends, and engagement opportunities in real time. Sculptor allows users to create GTM workflows using natural language, while the Sequencer automates messaging campaigns. The Audiences feature consolidates first-party and third-party data into a unified layer, and the Ads integration syncs audience data with platforms such as LinkedIn, Meta, and Google Ads.

Clay serves as an orchestration layer that connects CRM systems, data warehouses, and other GTM tools within a shared data infrastructure. It automates workflows across large datasets, continuously updates CRM records, and enables teams to define reusable GTM logic for multiple campaigns. AI formatting tools and custom functions support personalized outreach, automated account research, and the reduction of manual tasks such as pre-call preparation and post-call follow-ups.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Clay Labs

## Commercial Context

- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: France, Germany, Nigeria, United Kingdom, United States

## Features

- AI Copilot
- AI/Machine Learning
- Contact Database
- Contact Management
- Data Cleansing
- Data Enrichment
- Data Import/Export
- For Sales Teams/Organizations
- Generative AI
- Intent Data
- Lead Generation
- Lead Management
- Lead Qualification
- Lead Scoring
- Multi-Channel Data Collection
- Prospecting Tools
- Real-Time Data
- Sales Automation
- Third-Party Integrations
- Workflow Management

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Sales Intelligence Software](https://www.softwareadvice.com.au/directory/4620/sales-intelligence/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/558340/Clay)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/558340-Clay/> |
| en-AU | <https://www.softwareadvice.com.au/software/558340/Clay> |
| en-GB | <https://www.softwareadvice.co.uk/software/558340/Clay> |
| en-IE | <https://www.softwareadvice.ie/software/558340/Clay> |
| en-NZ | <https://www.softwareadvice.co.nz/software/558340/Clay> |

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