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description: Review of MarketLens Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: MarketLens | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Business Plan Software](/directory/4712/business-plan/software) > [MarketLens](/software/558414/MarketLens)

# MarketLens

Canonical: https://www.softwareadvice.com.au/software/558414/MarketLens

> MarketLens helps entrepreneurs, consultants, accounting firms, incubators, and business support organizations turn a business idea into a structured, data-informed decision.&#10;&#10;Instead of switching between market reports, mapping tools, spreadsheets, and document templates, users can conduct market research, analyze competitors, explore demographic and territorial indicators, compare potential locations, prepare financial forecasts, and generate a complete business plan within one platform.&#10;&#10;MarketLens combines artificial intelligence with public and institutional data to produce clear insights, dashboards, maps, and GO/NO-GO recommendations. Users can assess customer potential, estimate market size, identify nearby competitors, study trade areas, and evaluate the strengths and risks of a project.&#10;&#10;The financial planning tools include income statements, cash-flow forecasts, balance sheets, working capital requirements, break-even analysis, and key financial ratios. Reports can be exported to PDF, Word, and PowerPoint for presentation to banks, investors, partners, or internal decision-makers.&#10;&#10;Guided workflows make MarketLens accessible to first-time entrepreneurs, while its analytical tools also support consultants and advisors managing multiple client projects. Customer support is available for onboarding and product-related questions.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: MarketLens

## Commercial Context

- **Starting Price**: EUR 69.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French
- **Available Countries**: Belgium, Canada, France, Luxembourg, Morocco, Switzerland, Tunisia, United Kingdom, United States

## Features

- Activity Dashboard
- Budgeting/Forecasting
- Competitive Analysis
- Data Visualization
- Financial Reporting
- Goal Setting/Tracking
- Scenario Planning
- Strategic Planning

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Business Plan Software](https://www.softwareadvice.com.au/directory/4712/business-plan/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/558414/MarketLens)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/558414-MarketLens/> |
| en-AU | <https://www.softwareadvice.com.au/software/558414/MarketLens> |
| en-GB | <https://www.softwareadvice.co.uk/software/558414/MarketLens> |
| en-IE | <https://www.softwareadvice.ie/software/558414/MarketLens> |
| en-NZ | <https://www.softwareadvice.co.nz/software/558414/MarketLens> |

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