--- description: Review of Klaviyo Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Klaviyo | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Klaviyo](/software/63589/klaviyo) # Klaviyo Canonical: https://www.softwareadvice.com.au/software/63589/klaviyo Page: 1 / 22\ Next: [Next page](https://www.softwareadvice.com.au/software/63589/klaviyo?page=2) > Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and email marketing, full-funnel analytics, and customer service in one solution. By capturing every event — like clicks, purchases, and chats — in a unified customer profile, Klaviyo powers marketing automation that drives personalized customer experiences at scale across every channel. Klaviyo AI uses real-time signals and past behavior to ensure the right message is sent at the right time automatically. It not only predicts spend, churn, and the next-best action, but Klaviyo AI can also build the audience segment, write subject lines and copy, and optimize delivery. Klaviyo makes it easy to get set up with 400+ native integrations, 160+ templates, and 80+ pre-built flows — no code, developers, or engineers required. Out-of-the-box dashboards and funnels make it easy to see what's working, where to optimize, and how to grow. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong. > > Verdict: Rated **4.6/5** by 524 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 524 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Klaviyo - **Location**: Boston, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: USD 20.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email \& SMS pricing: Starting from $35/month for 251+ contacts - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Italian, Korean, Portuguese, Spanish - **Available Countries**: Afghanistan, Anguilla, Antigua and Barbuda, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, British Virgin Islands, Brunei, Cambodia, Canada and 85 more ## Features - 2-Way Messaging - A/B Testing - API - Activity Dashboard - Alerts/Notifications - Audience Targeting - Automated Responses - Autoresponders - Behavior Tracking - Behavioral Analytics - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Channel Management - Click Tracking - Contact Database ## Integrations (67 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Getsitecontrol - GoFundMe Pro - GoTab POS - Gorgias - Help Scout ... and 52 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software) - [All-in-One Marketing Tools](https://www.softwareadvice.com.au/directory/4065/all-in-one/software) - [Lead Generation Software](https://www.softwareadvice.com.au/directory/1674/lead-generation/software) - [CRM Software](https://www.softwareadvice.com.au/directory/4153/crm/software) - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.com.au/software/18887/brevo) — 4.6/5 (3408 reviews) 2. [Gmail](https://www.softwareadvice.com.au/software/171529/gmail) — 4.8/5 (13327 reviews) 3. [Mailchimp](https://www.softwareadvice.com.au/software/111921/mailchimp) — 4.5/5 (17572 reviews) 4. [MailerLite](https://www.softwareadvice.com.au/software/100595/mailerlite) — 4.7/5 (2256 reviews) 5. [ActiveCampaign](https://www.softwareadvice.com.au/software/5398/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Excellent product" — 5.0/5 > **Dayle** | *18 February 2026* | Consumer Goods | Recommendation rating: 7.0/10 > > **Pros**: The simplicity of use for Klaviyo and the amount of features is what makes it so great\! Once you have used it, you probably won’t want to use a competitor. > > **Cons**: It took a bit of time to setup. There are a lot of aspects you must go through first. It’s not a “out of the box” product. But still, worth the while. ----- ### "Excellent Personalization, With a Pricing Model That Could Be Fairer" — 5.0/5 > **Kevin** | *14 November 2025* | Leisure, Travel & Tourism | Recommendation rating: 8.0/10 > > **Pros**: Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. > > **Cons**: The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. > > My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. ----- ### "Good Software - Pricey" — 3.0/5 > **Rob** | *11 September 2025* | Wholesale | Recommendation rating: 5.0/10 > > **Pros**: good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well. > > **Cons**: The price. It's over priced for comparable software. other automations exist that may not be as flashy but are fraction of the cost. ----- ### "The Industry Standard Marketing Automation Tool For Everyone" — 5.0/5 > **Sam** | *8 December 2025* | Printing | Recommendation rating: 9.0/10 > > **Pros**: Klaviyo continues to be the industry leader in helping e-commerce store operators, easily segment, personalize, and set up automations that drive revenue, and build owned audiences. > > **Cons**: I don't like how you have to pay more for the advanced analytics module. These are features that should be baked into the core product. > > Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations. It is an industry standard that plays nicely with other marketing software, and is an essential to any Shopify user. Integrations outside of the Shopify world can however be much more implementation intensive. ----- ### "Great well-rounded CRM tool" — 4.0/5 > **Suzanne** | *22 June 2025* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Great functionality for building automations Great drag and drop email builder Good segmentation capabilities Good reporting functionality Frequent platform updates bringing new and improved capabilities Good customer service Integrates with a huge array of other platforms > > **Cons**: More frequent price increases than other platforms Sometimes the updates are just reskins of existing functionality pretending to be new functionality Tries to be a CDP but isn't quite there yet > > Probably my favourite ESP, which offers a well-rounded set of CRM functionality. Often a platform like this excels in one area with others feeling like afterthoughts, but Klaviyo is well-balanced and suitable for a wide range of businesses. It plays particularly well for e-commerce with an easy integration into Shopify, and the whole platform is intuitive and user-friendly. ----- Page: 1 / 22\ Next: [Next page](https://www.softwareadvice.com.au/software/63589/klaviyo?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/63589/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data