About Klaviyo

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story on every customer that visits—what makes them click, what makes them bounce, and what makes them buy. From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations. Customers feel seen, not targeted—which means no more ineffective batching and blasting. Over time, Klaviyo even reveals what works and what doesn’t, uncovering trends that help you acquire and retain new customers while inspiring existing customers to buy again. It’s all there in one intuitive place—no need to start from scratch, and no need to rely on third-party marketplaces and ad networks. With Klaviyo, it’s easy to talk to every customer like you know them, and grow your business—on your own terms. © 2022 Klaviyo. All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.
Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
Klaviyo Software - Grow your contact 
list with engaging 
web forms
Klaviyo Software - Bring your brand to life with drag-and-drop ease
Klaviyo Software - Send personalized recommendations 
that really resonate
Klaviyo Software - Automations help you make money while you sleep
Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
Klaviyo video
Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates - thumbnail
Klaviyo Software - Grow your contact 
list with engaging 
web forms - thumbnail
Klaviyo Software - Bring your brand to life with drag-and-drop ease - thumbnail
Klaviyo Software - Send personalized recommendations 
that really resonate - thumbnail
Klaviyo Software - Automations help you make money while you sleep - thumbnail

Klaviyo pricing

Klaviyo has a free version and offers a free trial. Klaviyo paid version starts at USD 20.00/month.

Starting Price:
USD 20.00/month
Free Version:
Yes
Free trial:
Yes

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Klaviyo Reviews

Feature rating

Value for Money
4.4
Functionality
4.6
Ease of Use
4.4
Customer Support
4.4
5 reviews of 283 View all reviews
Patrick
  • Industry: Food & Beverages
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/07/2022

One of the best bangs for the buck

I love it and plan to keep on using it

Pros

Automation and target the right buyers with the right message and it is also a great CRM as well!

Cons

Can get costly and managing flows does require more attention

John
  • Industry: Apparel & Fashion
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
1
Customer Support
3

4
Reviewed on 30/06/2022

Klavyio could be better

It is true that Klaviyo has been the leading email marketing software for some time now. However, there are some signs that this may not be the case for much longer.

Pros

Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.

Cons

Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.

Alternatives Considered

Omnisend

Reasons for Choosing Klaviyo

Mailchimp was dumped by Shopify at the moment.

Switched From

Mailchimp
Verified Reviewer
  • Industry: Health, Wellness & Fitness
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
3
Ease of Use
3
Customer Support
4

3
Reviewed on 12/07/2022

Good tool, good with Shopify

Good system overall, very friendly and easy to use

Pros

Has a good integration with Shopify, easy to use and has good segmentation, automation and campaigns
Easy to build templates with the drag and drop feature if you are not familiar with HTML

Cons

if you have more than one store, you need to have a separate account
They are not so cheap

Sam
  • Industry: Retail
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
5

5
Reviewed on 09/05/2022

Well worth the money

Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.

Pros

Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

Cons

Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
3

4
Reviewed on 23/06/2022

One of the best options for E-Commerce brands

Pros

Klaviyo is extremely easy to use. For employees that are less tech savvy, it's a great option. The integration with Shopify is pretty much flawless. MMS messaging is extremely easy for both broadcast sends and automated sends. If you have an online store, I don't think you should use another automation platform.

Cons

Segmentation and triggering workflows based on user segments are a bit more limited than tools like Braze or Iterable.

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