--- description: Review of Ahrefs Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Ahrefs | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Ahrefs](/software/64773/ahrefs) # Ahrefs Canonical: https://www.softwareadvice.com.au/software/64773/ahrefs Page: 1 / 25\ Next: [Next page](https://www.softwareadvice.com.au/software/64773/ahrefs?page=2) > Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do competitor research to determine high-ranking PPC keywords, backlink approach and more. The provided overview of competitor’s strategies helps users formulate new strategies accordingly. Ahrefs provides users with a backlink tool to create additional links for blogs or websites. Users will also get to know the impact of existing backlinks on their current website. With on-page analysis, you can analyse a link based on target keywords. The suite audits each page of the site and detects potential problems that may influence the site’s ranking. The keyword analysis tool helps you find appropriate keywords for your content that will drive increased traffic to the website. Users can also monitor the progress of the site and compare it with their competitor’s site with the competitive comparison tool. > > Verdict: Rated **4.7/5** by 581 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 581 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Ahrefs - **Founded**: 2010 ## Commercial Context - **Starting Price**: USD 99.00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, Dutch, English, French, German, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Turkish - **Available Countries**: Algeria, Angola, Australia, Benin, Botswana, Brazil, Burkina Faso, Burundi, Cameroon, Canada, Cape Verde, Central African Republic, Chad, China, Comoros, Congo - Brazzaville, Congo - Kinshasa, Djibouti, Egypt, Equatorial Guinea and 46 more ## Features - AI/Machine Learning - API - Activity Dashboard - Alerts/Escalation - Alerts/Notifications - Audit Management - Backlink Monitoring - Campaign Management - Competitive Analysis - Content Ideas - Content Management - Content Marketing Software - Conversion Tracking - Customer Journey Mapping - Dashboard - Data Import/Export - Data Visualization - For Marketing and Advertising - Keyword Rank Tracking - Keyword Research Tools ## Integrations (2 total) - Google Analytics 360 - Google Search Console ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Analytics Software](https://www.softwareadvice.com.au/directory/1702/analytics-tools/software) ## Related Categories - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) - [SEO Software](https://www.softwareadvice.com.au/directory/3505/seo-platform/software) - [Competitive Intelligence Software](https://www.softwareadvice.com.au/directory/4206/competitive-intelligence/software) - [Website Optimisation Tools](https://www.softwareadvice.com.au/directory/4680/website-optimization/software) - [Marketing Analytics Software](https://www.softwareadvice.com.au/directory/1702/analytics-tools/software) ## Alternatives 1. [Semrush](https://www.softwareadvice.com.au/software/355847/semrush) — 4.6/5 (2316 reviews) 2. [Wix](https://www.softwareadvice.com.au/software/159592/wix) — 4.4/5 (10606 reviews) 3. [AccuRanker](https://www.softwareadvice.com.au/software/106032/accuranker) — 4.9/5 (330 reviews) 4. [Screpy](https://www.softwareadvice.com.au/software/252189/screpy) — 4.8/5 (236 reviews) 5. [Google Search Console](https://www.softwareadvice.com.au/software/186688/google-search-console) — 4.8/5 (217 reviews) ## Reviews ### "Powerful SEO Tool" — 5.0/5 > **Roman** | *31 July 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Comprehensive SEO tools, accurate keyword data, and easy-to-use core interface. Great product marketing too\! > > **Cons**: Pricing might be a bit too high for small businesses (especially new GEO tools), and some features have a learning curve. > > Ahrefs has been invaluable for tracking SEO performance and finding keyword opportunities, making it a must-have for digital marketing. ----- ### "If you can afford this tool, do not spare the money" — 5.0/5 > **Paweł** | *12 July 2023* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Ahrefs has a very large database containing all the required elements for effective website positioning. > > **Cons**: I would like to say, that there is not a function that i like least. I love all, at least from functions which I use most often. > > It's very powerful tool, which is very worth to use. Occasionally you can expect some issues with updates but from few months it's very rarely. ----- ### "The best of its kind, but costly." — 5.0/5 > **Sean** | *30 June 2020* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Ahrefs allows you to do so much to help SEO campaigns. You can see what articles in your niche have high search volume and low competition so you can help your blog/website get found, you can see what your competitors are ranking for and use filters like search volume and competition to see which you can use to plan similar content and get more search traffic, and so much more. > > **Cons**: It is pricy. It is not easily accessible to the average person starting a website, however, if you have a decent budget for SEO, Ahrefs is one of the best investments you can make. > > Ahrefs helped me plan out content with low competition that would actually be seen. However, due to the price I wasn't able to afford it for too long. ----- ### "The best tool for Backlinking and one of the best SEO tools of all the times" — 5.0/5 > **Marco Genaro** | *7 December 2023* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Although I'm a big fan of the audits and traffic estimations, which are very useful for competitor analysis, what I like the most about Ahrefs are their features related to backlinking. Many of these features provide all the information you need to create various types of outreach campaigns and advance your SEO techniques, such as detecting backlinks pointing to 404 pages or identifying unlinked mentions. > > **Cons**: I found it a bit expensive. That's probably why is only for SEO Pros. Also, it's a bit hard to use at the very beginning. > > Is definitely one of the big SEO tools in the market. Although it is pricy, Ahrefs is definitely a must if you're into backlinking campaings. They have unique features that are very useful to perform outreach campaigns. ----- ### "Ahrefs is the best but recent pricing updates make it hard to continue justifying" — 5.0/5 > **Maddy** | *14 January 2023* | Writing & Editing | Recommendation rating: 8.0/10 > > **Pros**: I love everything about Ahrefs except their new pricing and plans. We primarily use the keyword research functionality and other functionality associated with it (like competitor research via content gap analysis). I also love their website audit tool and their backlink tracker. Their rank tracker is also great. There is no question that this is one of the best in the industry for all-in-one SEO needs. > > **Cons**: Recent plan changes have made Ahrefs almost 3x more expensive for my company to use for the same features we've previously used it for. That's my biggest complaint, that the price hike wasn't gradual or sustainable. We're in the process of switching over to Semrush, whose plans are a lot more reasonable. I've always personally considered Semrush as being better for paid search and Ahrefs as better for organic search (especially when it comes to keyword research and backlink tracking) but Semrush has made many strides since I've last been in a position to compare the two and I feel confident that Semrush can handle our most important keyword research needs and the other all-in-one SEO features I mentioned in terms of what I like about Ahrefs. > > Overall, I think it's a robust tool. I think they do a great job on their blog and other educational material that shows people how to use the tool to the fullest. Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool — especially because there's an alternative that has all the same functionality and results my company needs, for about a third of the price I'm paying now. ----- Page: 1 / 25\ Next: [Next page](https://www.softwareadvice.com.au/software/64773/ahrefs?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/64773/ahrefs) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data