---
description: Review of stormfunnel Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: stormfunnel | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [stormfunnel](/software/689151/stormfunnel)

# stormfunnel

Canonical: https://www.softwareadvice.com.au/software/689151/stormfunnel

> StormFunnel is weather-triggered Google Ads software for roofing, disaster-restoration and exterior contractors in the United States.&#10;&#10;How it works&#10;&#10;StormFunnel polls the National Weather Service CAP alert feed every five minutes against the counties in your service area. When an alert crosses a threshold you armed, it assembles a complete Google Ads search campaign: the ZIP codes the storm actually covered, the keyword and negative-keyword lists for your trade, responsive search ad copy, a daily budget and a run length. What happens next is your choice of three modes.&#10;&#10;- Simulate: the campaign is built and priced and nothing reaches Google. Every new account starts here.&#10;- Approval: the campaign waits for you. You get an email the moment a storm matches, and you approve it in the console.&#10;- Automatic: matched storms launch inside your caps with no tap from you. It is a switch you throw yourself; no purchase turns it on.&#10;&#10;Storm triggers&#10;&#10;Nine event types, each armed or disarmed independently, with the thresholds visible: major hail (1.75" and up), minor hail, damaging wind (60 mph and up), gusty wind, tornado warnings, severe thunderstorm warnings, flood warnings, high wind warnings and winter storm warnings. Each trigger carries its own keyword list, negative keywords, daily budget and duration.&#10;&#10;Geography&#10;&#10;Targeting is built from the storm footprint, not from a radius: the ZIP codes inside the alert area that also fall inside your service area, never outside it. Where a cap applies, ZIPs are ordered by population, so the places most people live are the places you reach first.&#10;&#10;Call tracking and lead capture&#10;&#10;A dedicated tracked number goes in your ads and forwards to your phone; callers see nothing different. Every call is logged with the caller's real number, the time and the duration, and attributed to the storm and campaign that produced it. Call screening keeps voicemail from swallowing missed-call detection. Missed-call rescue sends one text back to a caller you missed — one per missed call, never more than one per caller in 24 hours, never outside 9am-8pm in the caller's own time zone, and never again to anyone who replies STOP. You can read and edit that message before it ever sends. Calls and replies land in one Lead Inbox.&#10;&#10;Spend controls&#10;&#10;A monthly cap the system cannot exceed, enforced by a ledger that reserves the worst-case cost of a campaign before anything is sent to Google. Per-campaign daily budgets and run lengths. A kill switch that pauses every live campaign, cancels queued launches and expires open approvals in one tap. Campaigns are created paused and enabled as a separate step, so nothing spends on a half-built campaign.&#10;&#10;Integrations&#10;&#10;- Google Ads API — campaigns, ad groups, keywords, responsive search ads and call assets, in your own account&#10;- Twilio — tracked numbers, call forwarding and SMS, with toll-free verification filed automatically&#10;- Stripe — subscription billing and invoices&#10;- National Weather Service / NOAA — CAP alerts live, and historic storm reports for your counties&#10;&#10;Security and data&#10;&#10;You connect your own Google Ads account by OAuth and you keep ownership of it. Google bills your card for your ad spend directly — we never hold or mark up your ad budget. Access can be revoked from your Google account at any time. Google Ads API data is handled under Google's Limited Use requirements and is never used to train models. Account deletion is immediate and irreversible: campaigns are stopped at Google first, then every row and the stored access token are erased.&#10;&#10;Who it is for&#10;&#10;Contractors whose phone rings because of the weather: roofing repair and replacement, water-damage restoration, and siding, gutters, windows, fences and storm tree work. One storm produces all four at once, and the trade you pick sets the keywords, the ad copy and the triggers we watch.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: stormfunnel

## Commercial Context

- **Starting Price**: USD 0.00
- **Pricing model**: Flat Rate (Free version available)
- **Target Audience**: 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Chromebook (Desktop), Android (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Automated Alerts and Tasks
- Automated Scheduling
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Event Triggered Actions
- Marketing Automation
- Monitoring
- Multi-Campaign
- Real-Time Data
- Reporting & Statistics
- Search Marketing
- Segmentation
- Third-Party Integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software)

## Related Categories

- [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software)
- [PPC Software](https://www.softwareadvice.com.au/directory/3908/ppc/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/689151/stormfunnel)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/689151-stormfunnel/> |
| en-AU | <https://www.softwareadvice.com.au/software/689151/stormfunnel> |
| en-GB | <https://www.softwareadvice.co.uk/software/689151/stormfunnel> |
| en-IE | <https://www.softwareadvice.ie/software/689151/stormfunnel> |
| en-NZ | <https://www.softwareadvice.co.nz/software/689151/stormfunnel> |

-----

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