--- description: Review of Amplitude Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Amplitude | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Product Data Management Software](/directory/4215/product-data-management/software) > [Amplitude](/software/76608/amplitude) # Amplitude Canonical: https://www.softwareadvice.com.au/software/76608/amplitude Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.com.au/software/76608/amplitude?page=2) > Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis. It helps businesses grow by using conversion and retention metrics. Amplitude’s features include insights into customer experience, growth engine (beta) for product iteration, creating product portfolios, and SQL access for custom queries. The behavioral platform helps in creating a 360-degree view across the customers' journey. Its growth engine generates hypotheses data by observing customer behavior while also amplifying winning features and campaign ideas. Amplitude provides features including the ability to set product strategy, improve user engagement, optimize conversion and drive retention. These solutions help in measuring the impact of experiments and new releases. Additionally, it benchmarks new features against old ones. Amplitude integrates with third-party software and platforms such as Adjust, Amazon, AppsFlyer, Apptimize, Branch, Google Play, Iterable, iTunes, Kochava, Leanplum and mParticle. > > Verdict: Rated **4.6/5** by 67 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 67 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Amplitude - **Location**: San Francisco, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: USD 995.00 - **Pricing model**: (Free version available) - **Pricing Details**: Three package levels are available: Starter - Free, 0-10 million monthly events Business - $995/month, 0-100 million monthly events Enterprise - pricing available on request, 0-10 billion+ monthly events - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - A/B Testing - AI Mention Tracking - AI Traffic Attribution - AI Visibility Score - API - BI Integration - Behavioral Targeting - Campaign Management - Change Simulation - Charting - Citation Intelligence - Cohort Analysis - Competitive Benchmarking - Content Gap Analysis - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Dashboard - Dashboard Creation - Data Import/Export ## Integrations (1 total) - Segment ## Support Options - Email/Help Desk - Knowledge Base - Chat ## Category - [Product Data Management Software](https://www.softwareadvice.com.au/directory/4215/product-data-management/software) ## Related Categories - [Product Data Management Software](https://www.softwareadvice.com.au/directory/4215/product-data-management/software) - [Customer Data Platform Software](https://www.softwareadvice.com.au/directory/4718/customer-data-platform/software) - [AI Search Visibility](https://www.softwareadvice.com.au/directory/5042/ai-search-visibility/software) - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) - [Marketing Analytics Software](https://www.softwareadvice.com.au/directory/1702/analytics-tools/software) ## Alternatives 1. [Google Analytics 360](https://www.softwareadvice.com.au/software/137155/google-analytics) — 4.7/5 (8091 reviews) 2. [Pendo](https://www.softwareadvice.com.au/software/165586/pendo) — 4.5/5 (238 reviews) 3. [Mixpanel](https://www.softwareadvice.com.au/software/367563/mixpanel) — 4.5/5 (146 reviews) 4. [Seller Assistant](https://www.softwareadvice.com.au/software/424607/seller-assistant-app) — 4.8/5 (62 reviews) 5. [NPAW Suite](https://www.softwareadvice.com.au/software/463393/NPAW-Suite) — 4.8/5 (22 reviews) ## Reviews ### "Best Analytics tool" — 5.0/5 > **Pedro** | *6 October 2023* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: - Integration with Segment - This enables us in creating custom conversions to track exactly what actions we need (They can be in our website or inside the product itself)- Funnel Analysis - Our team is less technicals and this feature helps them visualizing the data in an easier way > > **Cons**: - It could be more simple to use. The UI is always changing and our team has difficulty in keeping up with the new features and redesigns ----- ### "Free tier is amazing\!" — 5.0/5 > **Simon** | *3 January 2021* | Health, Wellness & Fitness | Recommendation rating: 8.0/10 > > **Pros**: Amplitude has given me great insights at an incredible price. As an indie developer, you can go very far with the free tier. > > **Cons**: I was on the scholarship plan and did get to try out the more advanced features. I found them a bit hard to understand, but I assume that the main limitation was my knowledge and not the tool itself. ----- ### "Helps you really understand the users\!" — 5.0/5 > **Verified Reviewer** | *11 October 2019* | Internet | Recommendation rating: 9.0/10 > > **Pros**: - Very easy to implement, to create reports, dashboards and to dissect your data using multiple dimensions - Offers a very generous free tier - I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around - Great tools for understanding and interpreting your data on the paid plans > > **Cons**: It's quite expensive - so if you really want to use it you need to be ready to spend some money with it. > > Overall, great experience so far, I loved the key insights the Behavioural Cohorts offers. ----- ### "Great product tracking with a learning curve" — 5.0/5 > **Andres** | *15 December 2023* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: When paired with Segment, Amplitude is great at helping us track user engagement and retention metrics... once the dashboards are set up. > > **Cons**: Setting up the dashboards can be quite daunting, as there is a large amount of functionality on offer. Once that's done, though, it is smooth sailing from there. > > Overall, very positive. We very quickly started seeing value from the metrics tracked. ----- ### "Best Data Tool We've Ever Used" — 5.0/5 > **Jenelle** | *7 May 2019* | E-Learning | Recommendation rating: 9.0/10 > > **Pros**: SO easy to implement – I have a minor background in front end, and found it incredibly easy to build custom events and tie them to our products. It was virtually seamless to tie together a marketing site to our product, so we were quickly able to begin building a full picture of a user's journey from website through signup to onboarding. The help articles provided everything I needed to get up and running, I never needed to contact support about anything\! > > **Cons**: The only issue I have found so far has to do with UTM tagging. It could just be me, but it seems like Amplitude does not auto tag utm's for things like Search / organic / referral in the way that Google Analytics does. It's difficult to get a picture of referral sources, but I can get to the answer through a little bit of hacky work with the user properties for referring domain. > > So incredibly happy. We have used assorted data tools over the years, but nothing has been as easy or clear as Amplitude. Amplitude is now replacing three separate data tools we used to have to manually tie together to build a data picture. ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.com.au/software/76608/amplitude?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/76608/amplitude) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data