---
description: Review of Sway Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Sway | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Appointment Scheduling Software](/directory/4731/appointment-scheduling/software) > [Sway](/software/772966/Sway)

# Sway

Canonical: https://www.softwareadvice.com.au/software/772966/Sway

> Sway is a cloud-based online booking platform built for small and independent UK wellness and service businesses, including solo practitioners, beauty salons, aesthetics and medspa clinics, and therapists and counsellors. It suits businesses ranging from individual operators to small teams across multiple locations.

Core features include a branded booking page, website embed for Individual and Team plans, online payments and deposits, customer intake forms, and gift vouchers. Calendar sync with Google, Apple, and Outlook keeps schedules up to date, while automated reminders reduce no-shows. Team plan users get staff calendars with per-staff booking links. Additional tools cover waitlist management, buffer times, per-staff availability, and support for up to five locations.

Businesses can share their booking page via a direct link, Instagram bio, or Google Business Profile, and embed bookings directly on their own website. Flat monthly pricing includes a free plan with no time limit and low platform fees on paid plans, with no marketplace commission taken.

Support options are not specified in available data. Prospective users should contact Sway directly to confirm available support channels.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Sway

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Available Countries**: United Kingdom, United States

## Features

- AI Copilot
- AI Image-to-Text
- AI Text Generation
- AI Text Summarization
- AI Text-to-Image
- AI Text-to-Speech
- API
- Access Controls/Permissions
- Activity Dashboard
- Appointment Follow-Up
- Appointment Management
- Automated Scheduling
- Autonomous Task Execution
- Availability Management
- Availability Settings
- Blocked Time Settings
- Calendar Management
- Client Database
- Client Management
- Client Portal

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [Appointment Scheduling Software](https://www.softwareadvice.com.au/directory/4731/appointment-scheduling/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/772966/Sway)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/772966-Sway/> |
| en-AU | <https://www.softwareadvice.com.au/software/772966/Sway> |
| en-GB | <https://www.softwareadvice.co.uk/software/772966/Sway> |
| en-IE | <https://www.softwareadvice.ie/software/772966/Sway> |
| en-NZ | <https://www.softwareadvice.co.nz/software/772966/Sway> |

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